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Ad Sales Planner Salary in California

How much does an Ad Sales Planner make in California? As of October 01, 2026, the average salary for an Ad Sales Planner in California is $63,075 per year, which breaks down to an hourly rate of $30.

However, an Ad Sales Planner's salary can vary significantly. Here's a look at the typical salary range:

  • Top Earners (90th percentile): $76,264
  • Majority Range (25th-75th percentile): $56,845 to $69,979
  • Entry-Level (10th percentile): $51,172
Salary Factors Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Check out Ad Sales Planner Job Openings in California

Key Factors That Influence Ad Sales Planner Salaries

An Ad Sales Planner's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Ad Sales Planner Salaries?

Experience is a primary driver of an Ad Sales Planner's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $61,637
  • Early Career (1-2 years): $69,508
  • Mid-Level (2-4 years): $95,531
  • Senior-Level (5-8 years): $116,938
  • Expert (over 8 years): $101,542
Job RoleYears of ExperienceAverage Salary
Ad Sales Planner less than 1 year $61,637
Meeting/Event Planner II 1-2 years $69,508
Meeting/Event Planner III 2-4 years $95,531
Meeting/Event Planner IV 5-8 years $116,938
Meeting/Event Supervisor over 8 years $101,542

How Do Ad Sales Planner Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Ad Sales Planners. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $63,315.
  • California: $63,075.
  • Massachusetts: $62,235.

Top Paying Cities for Ad Sales Planner

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • Los Angeles: $63,184
  • West Hollywood: $63,138
  • Dodgertown: $63,183

Ad Sales Planner Salary by Industry: Top Paying Sectors

For Ad Sales Planner roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Internet sectors offer the strongest compensation, at 22% above the average. In contrast, Ad Sales Planner positions in Edu., Gov't. & Nonprofit or Hospitality & Leisure typically offer lower base pay, as these industries often view Ad Sales Planner as a support function rather than a direct revenue driver.

The top paying industries for an Ad Sales Planner

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Pharmaceuticals $76,952 $37.0 22%
Internet $74,429 $36.0 18%
Insurance $70,644 $34.0 12%
Energy & Utilities $69,383 $33.0 10%
Healthcare $68,121 $33.0 8%

Ad Sales Planner Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an Ad Sales Planner's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Yearly
  • Monthly
  • Weekly
  • Hourly
  • Table View
Last Updated on October 01, 2026
$56,845
Average $63,075/year
$69,979
$4,737
Average $5,256/month
$5,832
$1,093
Average $1,213/week
$1,346
$27
Average $30/hour
$34
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $69,979 $5,832 $1,346 $34
Average $63,075 $5,256 $1,213 $30
25th Percentile $56,845 $4,737 $1,093 $27

Find Your Next Ad Sales Planner Job

Ready to take the next step in your career? Browse thousands of current Ad Sales Planner job openings on our job board. Use the search bar below to find your perfect match.

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Where Does Our Salary Data Come From?

Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

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