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Digital Marketing Generalist Salary in New York

How much does a Digital Marketing Generalist make in New York? As of September 01, 2026, the average salary for a Digital Marketing Generalist in New York is $78,086 per year, which breaks down to an hourly rate of $38.

However, a Digital Marketing Generalist's salary can vary significantly. Here's a look at the typical salary range:

  • Top Earners (90th percentile): $91,076
  • Majority Range (25th-75th percentile): $72,377 to $84,885
  • Entry-Level (10th percentile): $67,180
Salary Factors Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Check out Digital Marketing Generalist Job Openings in New York

Key Factors That Influence Digital Marketing Generalist Salaries

A Digital Marketing Generalist's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Digital Marketing Generalist Salaries?

Experience is a primary driver of a Digital Marketing Generalist's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $65,180
  • Early Career (1-2 years): $76,669
  • Mid-Level (2-4 years): $110,096
  • Senior-Level (5-8 years): $129,973
  • Expert (over 8 years): $112,700
Job RoleYears of ExperienceAverage Salary
Digital Marketing Analyst I less than 1 year $65,180
Digital Marketing Generalist 1-2 years $76,669
Digital Marketing Analyst III 2-4 years $110,096
Digital Marketing Analyst IV 5-8 years $129,973
Digital Marketing Supervisor over 8 years $112,700

How Do Digital Marketing Generalist Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital Marketing Generalists. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $81,325.
  • California: $81,016.
  • Massachusetts: $79,937.

Top Paying Cities for Digital Marketing Generalist

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • Holtsville: $80,591
  • Brentwood: $80,456
  • Brightwaters: $79,739

Digital Marketing Generalist Salary by Industry: Top Paying Sectors

For Digital Marketing Generalist roles, the industry you choose can affect earning potential by as much as 30% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Chemicals sectors offer the strongest compensation, at 15% above the average. In contrast, Digital Marketing Generalist positions in Retail & Wholesale or MFG Durable typically offer lower base pay, as these industries often view Digital Marketing Generalist as a support function rather than a direct revenue driver.

The top paying industries for a Digital Marketing Generalist

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense $89,798 $43.0 15%
Chemicals $89,798 $43.0 15%
Energy & Utilities $89,798 $43.0 15%
Hospitality & Leisure $89,798 $43.0 15%
Media $89,798 $43.0 15%

Digital Marketing Generalist Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Digital Marketing Generalist's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Yearly
  • Monthly
  • Weekly
  • Hourly
  • Table View
Last Updated on September 01, 2026
$72,377
Average $78,086/year
$84,885
$6,031
Average $6,507/month
$7,074
$1,392
Average $1,502/week
$1,632
$35
Average $38/hour
$41
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $84,885 $7,074 $1,632 $41
Average $78,086 $6,507 $1,502 $38
25th Percentile $72,377 $6,031 $1,392 $35

Find Your Next Digital Marketing Generalist Job

Ready to take the next step in your career? Browse thousands of current Digital Marketing Generalist job openings on our job board. Use the search bar below to find your perfect match.

  • Stichting Rainforest Alliance | New York, NY

    Digital Marketing Director

    Stichting Rainforest Alliance | New York, NY

    Job Description. Job Description. POSITION. Digital Marketing Director. LOCATION. We will only consider candidates legally authorized to work in the. Nethe... more

    4 Days Ago

  • LaSante Health Center | New York, NY

    Digital Marketing Coordinator

    LaSante Health Center | New York, NY

    Job Description. Job Description. LaSante Health Center. is looking for a passionate. Marketing Coordinator. to join our fantastic team. Our focus is on pr... more

    6 Days Ago

  • millermedia7 | New York, NY

    Digital Marketing Strategist

    millermedia7 | New York, NY

    Job Description. Job Description. We are looking for an experienced Digital Marketing Strategist to join our team. We are m7, a UX, Digital transformation ... more

    6 Days Ago

  • ZHONGKE HEALTH INTERNATIONAL (NEW YORK) LLC | Flushing, NY

    Digital Growth Marketing Specialist

    ZHONGKE HEALTH INTERNATIONAL (NEW YORK) LLC | Flushing, NY

    About Sino-Sci Sino-Sci is a U.S.-based botanical health company dedicated to advancing Healthy Aging through science-backed herbal and medicinal mushroom ... more

    7 Days Ago

  • Reyes Beverage Group | New York City, NY

    Digital Marketing Specialist

    Reyes Beverage Group | New York City, NY

    The Digital Marketing Specialist will support the implementation and audits of digital marketing, website, mobile, applications, and other digital platform... more

    7 Days Ago

  • Journey to Freedom Academy and Consulting | New York City, NY

    Digital Marketing Manager

    Journey to Freedom Academy and Consulting | New York City, NY

    OverviewJoin to apply for theDigital Marketing Manager - Remoterole atJourney to Freedom Academy and Consulting.This isnt another 95 marketing role.This is... more

    7 Days Ago

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Where Does Our Salary Data Come From?

Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

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