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Director of Sports Marketing Salary in the United States

How much does a Director of Sports Marketing make in the United States? As of September 01, 2026, the average salary for a Director of Sports Marketing in the United States is $133,050 per year, which breaks down to an hourly rate of $64.

However, a Director of Sports Marketing's salary can vary significantly. Here's a look at the typical salary range:

  • Top Earners (90th percentile): $156,356
  • Majority Range (25th-75th percentile): $120,413 to $145,249
  • Entry-Level (10th percentile): $108,908
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Check out Director of Sports Marketing Job Openings in the United States

Key Factors That Influence Director of Sports Marketing Salaries

A Director of Sports Marketing's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Director of Sports Marketing Salaries?

Experience is a primary driver of a Director of Sports Marketing's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $193,239
  • Early Career (1-2 years): $112,547
  • Mid-Level (2-4 years): $130,508
  • Senior-Level (5-8 years): $173,178
  • Expert (over 8 years): $212,053
Job RoleYears of ExperienceAverage Salary
Product/Brand Marketing Analyst VI less than 1 year $193,239
Product/Brand Marketing Supervisor 1-2 years $112,547
Director of Sports Marketing 2-4 years $130,508
Product/Brand Marketing Senior Manager 5-8 years $173,178
Product/Brand Marketing Director over 8 years $212,053

How Do Director of Sports Marketing Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Director of Sports Marketings. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $147,313.
  • California: $146,754.
  • Massachusetts: $144,798.

Top Paying Cities for Director of Sports Marketing

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $167,816
  • San Francisco: $165,979
  • Oakland: $162,481

Director of Sports Marketing Salary by Industry: Top Paying Sectors

For Director of Sports Marketing roles, the industry you choose can affect earning potential by as much as 130% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Software & Networking sectors offer the strongest compensation, at 80% above the average. In contrast, Director of Sports Marketing positions in Edu., Gov't. & Nonprofit or Construction typically offer lower base pay, as these industries often view Director of Sports Marketing as a support function rather than a direct revenue driver.

The top paying industries for a Director of Sports Marketing

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Financial Services $239,490 $115.0 80%
Software & Networking $212,880 $102.0 60%
Pharmaceuticals $186,270 $90.0 40%
Energy & Utilities $172,965 $83.0 30%
Healthcare $172,965 $83.0 30%

Director of Sports Marketing Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Director of Sports Marketing's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on September 01, 2026
$120,413
Average $133,050/year
$145,249
$10,034
Average $11,088/month
$12,104
$2,316
Average $2,559/week
$2,793
$58
Average $64/hour
$70
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $145,249 $12,104 $2,793 $70
Average $133,050 $11,088 $2,559 $64
25th Percentile $120,413 $10,034 $2,316 $58

Most common benefits for Director of Sports Marketing

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Director of Sports Marketing

Here are companies hiring for Director of Sports Marketing and their salaries, click below for more details.

Find Your Next Director of Sports Marketing Job

Ready to take the next step in your career? Browse thousands of current Director of Sports Marketing job openings on our job board. Use the search bar below to find your perfect match.

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FAQ about Director of Sports Marketing

1. What industry pays the highest salary for Director of Sports Marketing?

The Financial Services industry offers the highest average compensation for Director of Sports Marketing roles, with salaries approximately 80% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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