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General Manager Marketing Salary in the United States

How much does a General Manager Marketing make in the United States? As of September 01, 2026, the average salary for a General Manager Marketing in the United States is $124,384 per year, which breaks down to an hourly rate of $60.

However, a General Manager Marketing's salary can vary significantly. Here's a look at the typical salary range:

  • Top Earners (90th percentile): $147,157
  • Majority Range (25th-75th percentile): $113,288 to $136,304
  • Entry-Level (10th percentile): $103,186
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Check out General Manager Marketing Job Openings in the United States

Key Factors That Influence General Manager Marketing Salaries

A General Manager Marketing's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects General Manager Marketing Salaries?

Experience is a primary driver of a General Manager Marketing's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $69,596
  • Early Career (1-2 years): $105,730
  • Mid-Level (2-4 years): $121,900
  • Senior-Level (5-8 years): $158,729
  • Expert (over 8 years): $195,222
Job RoleYears of ExperienceAverage Salary
Marketing Supervisor less than 1 year $69,596
Marketing Senior Supervisor 1-2 years $105,730
General Manager Marketing 2-4 years $121,900
Marketing Senior Manager 5-8 years $158,729
Marketing Director over 8 years $195,222

How Do General Manager Marketing Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract General Manager Marketings. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $137,718.
  • California: $137,196.
  • Massachusetts: $135,367.

Top Paying Cities for General Manager Marketing

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $156,886
  • San Francisco: $155,168
  • Oakland: $151,898

General Manager Marketing Salary by Industry: Top Paying Sectors

For General Manager Marketing roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, General Manager Marketing positions in Edu., Gov't. & Nonprofit or Retail & Wholesale typically offer lower base pay, as these industries often view General Manager Marketing as a support function rather than a direct revenue driver.

The top paying industries for a General Manager Marketing

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Pharmaceuticals $149,261 $72.0 20%
Energy & Utilities $143,042 $69.0 15%
Financial Services $143,042 $69.0 15%
Internet $143,042 $69.0 15%
Software & Networking $143,042 $69.0 15%

How Education impacts a General Manager Marketing's Salary?

Your level of education can impact your salary potential. While many General Manager Marketing professionals enter the field with a Bachelor's degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a General Manager Marketing with a Bachelor's is between $115,861 and $124,571.

General Manager Marketing Salaries by Degree Level

Typical Education for General Manager Marketing
Degree Level % of user with this level of education
No Degree 0.3%
High School 2.9%
Associate's Degree 3.1%
Bachelor's Degree 55.6%
Master's Degree or MBA 37.5%
JD, MD, PhD or Equivalent 0.7%
View as Graph

General Manager Marketing Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a General Manager Marketing's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on September 01, 2026
$113,288
Average $124,384/year
$136,304
$9,441
Average $10,365/month
$11,359
$2,179
Average $2,392/week
$2,621
$54
Average $60/hour
$66
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $136,304 $11,359 $2,621 $66
Average $124,384 $10,365 $2,392 $60
25th Percentile $113,288 $9,441 $2,179 $54

Most common benefits for General Manager Marketing

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for General Manager Marketing

Here are companies hiring for General Manager Marketing and their salaries, click below for more details.

Find Your Next General Manager Marketing Job

Ready to take the next step in your career? Browse thousands of current General Manager Marketing job openings on our job board. Use the search bar below to find your perfect match.

  • Bon Appetit | Ashburn, VA

    General Manager

    Bon Appetit | Ashburn, VA

    Job Description. Job Description.  . Position Title: General Manager. Salary:  $90,000 to $110,000/ Year. Other Forms of Compensation.  .  . Our Passion is... more

    8 Days Ago

  • Erickson Senior Living | Ashburn, VA

    Restaurant Assistant General Manager

    Erickson Senior Living | Ashburn, VA

    Erickson Senior Living - - Responsibilities:Oversee the scheduling, training, hiring, coaching, and development of all employees in the restaurant, caf, an... more

    8 Days Ago

  • Taco Bell | Ashburn, VA

    Assistant General Manager

    Taco Bell | Ashburn, VA

    Taco Bell - 43230 Southern Walk Plaza - Responsibilities: Oversee daily restaurant operations and lead the team to deliver exceptional customer experiences more

    8 Days Ago

  • The Fitness Equation | Ashburn, VA

    Marketing Manager

    The Fitness Equation | Ashburn, VA

    Job Description. Job Description.  . The Fitness Equation is seeking a part-time Marketing Manager.  . Responsibilities. Manage club marketing working with... more

    6 Days Ago

  • Nashville Public Radio | Ashburn, VA

    B2B Growth Marketing Manager

    Nashville Public Radio | Ashburn, VA

    A leading workforce solutions company seeks an experienced Marketing Manager for a remote position.This versatile role involves managing social channels, e... more

    5 Days Ago

  • Destinations International | Ashburn, VA

    Marketing Technology Manager

    Destinations International | Ashburn, VA

    A leading nonprofit organization in Virginia is seeking a Marketing Technology Manager to oversee digital platforms and ensure optimal user experience.Resp... more

    5 Days Ago

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FAQ about General Manager Marketing

1. What industry pays the highest salary for General Manager Marketing?

The Pharmaceuticals industry offers the highest average compensation for General Manager Marketing roles, with salaries approximately 20% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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