What are the main factors that influence a Head of Programmatic's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

How does experience change A Head of Programmatic's salary?

A Head of Programmatic's salary grows with experience: starting around $148,060 for beginners, reaching about $150,596 at mid-level, and approach $158,044 for experts.

What are the highest paying states for a Head of Programmatic?

Head of Programmatic salary varies significantly by state. The top 3 highest paying states for Head of Programmatic roles are District of Columbia $174,322, California $173,661, Massachusetts $171,346. These tech hubs typically pay 10-15% above the national average.

How much do different types of Head of Programmatic roles make?

Salaries for Head of Programmatic level roles vary by specialization: Programmatic Associate: $173,961; Programmatic Manager: $146,809; Programmatic Sales Manager: $131,164; Programmatic Specialist: $119,946; Programmatic Media Manager: $111,831.

Head of Programmatic Salary in the United States

How much does a Head of Programmatic make in the United States? As of September 01, 2026, the average salary for a Head of Programmatic in the United States is $157,444 per year, which breaks down to an hourly rate of $76.

However, a Head of Programmatic's salary can vary significantly. Here's a look at the typical salary range:

Top Earners (90th percentile): $198,767
Majority Range (25th-75th percentile): $143,379 to $179,074
Entry-Level (10th percentile): $130,574

10% $130,574

50% (Median) $157,444

90% $198,767

Head of Programmatic Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$179,074	$14,923	$3,444	$86
Average	$157,444	$13,120	$3,028	$76
25th Percentile	$143,379	$11,948	$2,757	$69

Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

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Key Factors That Influence Head of Programmatic Salaries

A Head of Programmatic's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Head of Programmatic Salaries?

Experience is a primary driver of a Head of Programmatic's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

Entry-Level (less than 1 year): $148,060
Early Career (1-2 years): $148,646
Mid-Level (2-4 years): $150,596
Senior-Level (5-8 years): $152,937
Expert (over 8 years): $158,044

Job Role	Years of Experience	Average Salary
Entry Level Head of Programmatic	less than 1 year	$148,060
Early Career Level Head of Programmatic	1-2 years	$148,646
Mid-Level Level Head of Programmatic	2-4 years	$150,596
Senior-Level Level Head of Programmatic	5-8 years	$152,937
Expert Level Head of Programmatic	over 8 years	$158,044

How Do Head of Programmatic Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Head of Programmatics. For example, consider the average annual salaries in these key locations:

District of Columbia: $174,322.
California: $173,661.
Massachusetts: $171,346.

District of Columbia $174,322 California $173,661 Massachusetts $171,346 Washington $170,717 New Jersey $170,654 Alaska $170,433 Connecticut $168,260 New York $167,379

Hawaii $164,560 Rhode Island $163,238 Maryland $162,341 Minnesota $161,112 Colorado $160,640 Illinois $160,483 Oregon $159,884 Delaware $159,444

New Hampshire $159,166 Virginia $158,546 Pennsylvania $156,736 Nevada $155,822 North Dakota $155,523 Michigan $155,051 Wisconsin $154,878 Vermont $154,531

Texas $153,571 Maine $153,508 Arizona $153,413 Ohio $153,303 Georgia $151,855 Indiana $151,130 Wyoming $150,989 Utah $150,768

Iowa $150,674 Kansas $149,918 Louisiana $149,698 North Carolina $149,619 Missouri $149,588 Florida $148,974 Montana $148,643 Nebraska $148,328

Kentucky $148,155 South Carolina $147,525 Tennessee $147,131 Idaho $146,974 New Mexico $145,825 Oklahoma $145,573 Alabama $144,644 South Dakota $143,085

Arkansas $142,235 West Virginia $141,778 Mississippi $140,409

Top Paying Cities for Head of Programmatic

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

San Jose: $198,584
San Francisco: $196,410
Oakland: $192,271

San Jose, CA $198,584

San Francisco, CA $196,410

Oakland, CA $192,271

New York, NY $181,279

Paramus, NJ $179,075

Queens Village, NY $179,067

Passaic, NJ $178,918

Bergenfield, NJ $178,904

Stamford, CT $178,557

Huntington, NY $178,493

Newark, NJ $177,329

Bridgeport, CT $176,997

Vallejo, CA $176,684

New Brunswick, NJ $176,621

Petaluma, CA $176,526

Middlesex, NJ $176,227

Somerset, NJ $176,117

Santa Cruz, CA $175,912

Boston, MA $174,952

Monterey, CA $174,399

Seattle, WA $174,039

Santa Rosa, CA $174,007

Los Angeles, CA $173,960

Juneau, AK $173,551

Washington, DC $173,377

Orange, CA $172,817

Santa Ana, CA $172,401

Long Beach, CA $172,244

Anaheim, CA $172,212

Anchorage, AK $172,134

Santa Maria, CA $171,661

Everett, WA $171,630

Danbury, CT $171,076

Bremerton, WA $170,858

Tacoma, WA $170,291

New Suffolk, NY $170,288

Sacramento, CA $170,244

Santa Barbara, CA $170,071

San Diego, CA $169,898

Trenton, NJ $169,898

Brockton, MA $169,725

Fairbanks, AK $169,339

Lompoc, CA $168,937

Lowell, MA $168,810

Ventura, CA $168,780

Nashua, NH $168,748

Stockton, CA $168,733

Modesto, CA $167,583

Poughkeepsie, NY $167,237

Olympia, WA $166,938

Kennewick, WA $166,938

New Haven, CT $166,875

Lawrence, MA $166,308

Hartford, CT $166,151

Riverside, CA $166,119

New Bedford, MA $165,962

Richland, WA $165,962

Bakersfield, CA $165,741

San Bernardino, CA $165,678

New Britain, CT $165,663

Atlantic City, NJ $165,663

New London, CT $165,600

Norwich, CT $165,552

Portsmouth, NH $165,521

Boulder, CO $165,187

Portland, OR $164,970

Worcester, MA $164,954

Minneapolis, MN $164,466

Philadelphia, PA $164,246

Honolulu, HI $163,726

Saint Paul, MN $163,650

Vineland, NJ $163,616

Providence, RI $163,159

Chicago, IL $162,703

Bellingham, WA $162,514

Springfield, MA $162,388

Baltimore, MD $162,341

Chico, CA $161,947

Pittsfield, MA $161,522

Manchester, NH $161,223

Spokane, WA $160,530

Denver, CO $160,514

Albany, NY $159,774

Troy, NY $159,711

Nassau, NY $159,543

Schenectady, NY $159,381

Wilmington, DE $159,255

Burlington, VT $159,034

Salem, OR $158,971

Portland, ME $158,483

Yakima, WA $158,326

Rochester, MN $157,838

Reno, NV $157,759

Fresno, CA $157,759

Milwaukee, WI $157,617

Detroit, MI $157,460

Ann Arbor, MI $157,433

Allentown, PA $157,413

Colorado Springs, CO $157,145

Syracuse, NY $157,066

Carson City, NV $157,066

Houston, TX $156,846

Eugene, OR $156,767

Gary, IN $156,578

Springfield, OR $156,452

Bismarck, ND $156,421

Galveston, TX $156,310

Medford, OR $156,074

Fort Collins, CO $156,011

Concord, NH $155,933

Austin, TX $155,885

Mesa, AZ $155,555

Reading, PA $155,539

Phoenix, AZ $155,523

Dallas, TX $155,476

Saint Cloud, MN $155,325

Madison, WI $155,114

Utica, NY $154,689

Rochester, NY $154,437

Des Moines, IA $154,421

Raleigh, NC $154,405

Atlanta, GA $154,169

Battle Creek, MI $154,122

Salt Lake City, UT $154,075

Lancaster, PA $153,839

Harrisburg, PA $153,618

Kansas City, MO $153,461

Kansas City, KS $153,429

Champaign, IL $153,429

Fort Worth, TX $153,413

Columbus, OH $153,387

Boca Raton, FL $153,350

Pittsburgh, PA $153,287

Richmond, VA $153,225

Indianapolis, IN $153,193

Cleveland, OH $153,177

Las Vegas, NV $152,988

Cincinnati, OH $152,988

Petersburg, VA $152,752

Huntsville, AL $152,516

Lansing, MI $152,411

Lebanon, PA $152,390

Pueblo, CO $152,374

Appleton, WI $152,327

Buffalo, NY $152,264

Dayton, OH $152,217

Racine, WI $152,185

Charlotte, NC $152,170

Saint Louis, MO $152,122

York, PA $152,028

Elkhart, IN $152,028

Gastonia, NC $151,998

Billings, MT $151,960

Beaumont, TX $151,918

Lorain, OH $151,886

Benton Harbor, MI $151,855

Toledo, OH $151,823

Binghamton, NY $151,745

Rock Hill, SC $151,729

Rockford, IL $151,650

Springfield, IL $151,587

Elyria, OH $151,571

Fargo, ND $151,571

Flagstaff, AZ $151,461

Fort Lauderdale, FL $151,367

Duluth, MN $151,272

Miami, FL $151,272

Grand Forks, ND $151,162

Cheyenne, WY $151,162

Bangor, ME $150,816

Cedar Rapids, IA $150,642

Durham, NC $150,576

Louisville, KY $150,564

Grand Rapids, MI $150,532

Hialeah, FL $150,516

Casper, WY $150,296

Scranton, PA $150,107

New Orleans, LA $150,060

Virginia Beach, VA $150,044

Akron, OH $149,965

Peoria, IL $149,761

Sarasota, FL $149,729

Nashville, TN $149,619

Omaha, NE $149,619

Green Bay, WI $149,619

Baton Rouge, LA $149,540

Charleston, SC $149,509

Davenport, IA $149,430

Jamestown, NY $149,430

Tucson, AZ $149,351

Saint Petersburg, FL $149,257

Tampa, FL $149,225

Evansville, IN $149,131

Port Arthur, TX $149,131

Bradenton, FL $149,068

Santa Fe, NM $148,785

Orlando, FL $148,501

Clearwater, FL $148,454

La Crosse, WI $148,123

Canton, OH $148,123

Albuquerque, NM $148,029

Newport News, VA $148,013

High Point, NC $147,966

Ogden, UT $147,903

Corpus Christi, TX $147,777

Norfolk, VA $147,682

Laramie, WY $147,682

Rock Island, IL $147,588

Saginaw, MI $147,557

Jacksonville, FL $147,541

Salisbury, NC $147,509

Boise, ID $147,478

Moline, IL $147,399

Fort Myers, FL $147,352

Memphis, TN $147,320

Tulsa, OK $147,242

Waterloo, IA $147,147

Spartanburg, SC $146,990

Lincoln, NE $146,911

Fort Wayne, IN $146,880

Provo, UT $146,864

Cedar Falls, IA $146,675

San Antonio, TX $146,612

Greensboro, NC $146,549

South Bend, IN $146,533

Savannah, GA $146,360

Muskegon, MI $146,297

Birmingham, AL $146,281

Winston Salem, NC $146,204

Lake Charles, LA $145,825

Anderson, IN $145,793

Lexington, KY $145,746

Augusta, GA $145,699

Greenville, SC $145,699

Lima, OH $145,573

Wichita, KS $145,557

Tuscaloosa, AL $145,557

Columbia, SC $145,415

Springfield, OH $145,384

Asheville, NC $145,132

Bloomington, IN $145,022

Knoxville, TN $144,455

Shreveport, LA $144,439

Wilmington, NC $144,234

Roanoke, VA $144,234

Topeka, KS $143,951

Frankfort, KY $143,934

Oklahoma City, OK $143,825

Chillicothe, OH $143,762

Longview, TX $143,746

Melbourne, FL $143,731

Sioux Falls, SD $143,479

Mobile, AL $143,463

Terre Haute, IN $143,400

Altoona, PA $143,306

Amarillo, TX $143,195

Killeen, TX $143,148

Fayetteville, AR $143,022

Chattanooga, TN $142,975

Sioux City, IA $142,833

Idaho Falls, ID $142,802

Lynchburg, VA $142,676

Gainesville, FL $142,471

Portsmouth, OH $142,392

Little Rock, AR $142,361

Lafayette, LA $142,298

Youngstown, OH $142,298

Daytona Beach, FL $142,203

Clarksville, TN $142,188

Pensacola, FL $142,172

Temple, TX $142,161

Hopkinsville, KY $141,700

Erie, PA $141,668

Florence, SC $141,605

Charleston, WV $141,353

Great Falls, MT $141,275

Macon, GA $141,054

Tallahassee, FL $141,038

Fayetteville, NC $141,007

Waco, TX $140,975

Helena, MT $140,865

Pine Bluff, AR $140,805

Vincennes, IN $140,613

Lubbock, TX $140,550

Alamogordo, NM $140,456

Twin Falls, ID $140,314

Rapid City, SD $140,267

Jackson, MS $139,983

Huntington, WV $139,972

Greenville, MS $139,968

Parkersburg, WV $139,807

Montgomery, AL $139,779

Wichita Falls, TX $139,621

Springfield, MO $139,621

Biloxi, MS $139,543

Monroe, LA $139,385

Johnstown, PA $139,275

Sumter, SC $139,212

Columbus, GA $139,196

Pascagoula, MS $138,897

Abilene, TX $138,897

Kingsport, TN $138,488

Albany, GA $138,488

Gulfport, MS $138,441

Alexandria, LA $137,921

Fort Smith, AR $137,527

El Paso, TX $137,102

Las Cruces, NM $136,394

Harlingen, TX $135,994

Pocatello, ID $135,969

Florence, AL $135,764

Brownsville, TX $135,732

Mcallen, TX $135,402

Dothan, AL $135,181

Columbus, MS $134,246

Altus, OK $133,513

Lawton, OK $133,213

Pierre, SD $132,647

Head of Programmatic Salary by Industry: Top Paying Sectors

For Head of Programmatic roles, the industry you choose can impact your earning potential by as much as 70% (the gap between the highest and lowest paying industries). Data shows that the highest-paying industry, Edu., Gov't. & Nonprofit, offers compensation 40% above the average. Conversely, Head of Programmatic positions in Financial Services typically offer lower base pay, as this sector often view Head of Programmatic as a support function rather than a direct revenue driver.

The top paying industry for a Head of Programmatic

Industry Sector	Average Annual Salary	Average Hourly Rate	Pay vs.Avg
Edu., Gov't. & Nonprofit	$220,422	$106.0	40%

How Education impacts a Head of Programmatic's Salary?

Your level of education can impact your salary potential. While many Head of Programmatic professionals enter the field with a Bachelor's degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Head of Programmatic with a Bachelor's is between $115,922 and $139,896.

Head of Programmatic Salaries by Degree Level

$144,000
$140,000
$136,000
$132,000
$128,000
$124,000
$120,000
$116,000

Typical Education for Head of Programmatic
Degree Level	% of user with this level of education
No Degree	10%
High School	10%
Associate's Degree	5%
Bachelor's Degree	55%
Master's Degree or MBA	30%
JD, MD, PhD or Equivalent	0%

View as Graph

Head of Programmatic Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Head of Programmatic's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

$143,379

Average $157,444/year

$179,074

$11,948

Average $13,120/month

$14,923

$2,757

Average $3,028/week

$3,444

$69

Average $76/hour

$86

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$179,074	$14,923	$3,444	$86
Average	$157,444	$13,120	$3,028	$76
25th Percentile	$143,379	$11,948	$2,757	$69

Salary Trends for Head of Programmatic

Salaries for a Head of Programmatic can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $101,094 in 2023 to around $101,367 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Head of Programmatic salary trends, click here.

Average Annual Salary of Head of Programmatic Over Time

$???
$101,094
$102,099
$101,367
$???
$???

2022
2023
2024
2025
2026
2027

Year	Average Annual Salary
2022	View More
2023	$101,094
2024	$102,099
2025	$101,367

Most common benefits for Head of Programmatic

Social Security
401 (k)
Disability
Healthcare
Pension
Time Off (days)

Common company salaries for Head of Programmatic

Here are companies hiring for Head of Programmatic and their salaries, click below for more details.

K $114,295/per year

Kpmg Us LLP Business Services United States

W $114,096/per year

Warner Bros Discovery Business Services United States

D $111,927/per year

Dentsu International Ltd Business Services United States

G $111,873/per year

GroupM Worldwide Inc Business Services United States

C $111,651/per year

CoWorx Staffing Business Services United States

C $110,194/per year

Contemporary Services Corp Business Services United States

S $107,128/per year

Showcase Cinemas Business Services United States

A $106,429/per year

Amentum Services Inc Business Services United States

A $106,199/per year

Allied Universal Security Services LLC Business Services United States

S $106,104/per year

Sodexo USA Business Services United States

J $105,192/per year

JLL Technologies Business Services United States

I $104,478/per year

Intact Insurance Group USA LLC Business Services United States

N $101,619/per year

NielsenIQ Business Services United States

T $101,470/per year

The Leading Edge Alliance Business Services United States

H $101,308/per year

Honeywell UOP Business Services United States

R $97,720/per year

Reeve & Associates Business Services United States

M $97,584/per year

ManpowerGroup Global Inc Business Services United States

F $95,980/per year

Financial Sys Nco Business Services United States

A $95,314/per year

Arrow Global Ltd Business Services United States

C $94,777/per year

CarMax Enterprise Services LLC Business Services United States

D $94,479/per year

DZConneX Business Services United States

A $93,802/per year

Adecco Staffing, USA Business Services United States

R $92,937/per year

Resource MFG Business Services United States

Z $92,774/per year

Zachry Brands Inc Business Services United States

G $88,138/per year

Greystar Worldwide LLC Business Services United States

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FAQ about Head of Programmatic

1. What industry pays the highest salary for Head of Programmatic?

The Edu., Gov't. & Nonprofit industry offers the highest average compensation for Head of Programmatic roles, with salaries approximately 40% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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Head of Programmatic Salary in the United States

Check out Head of Programmatic Job Openings in the United States

Key Factors That Influence Head of Programmatic Salaries

How Experience Level Affects Head of Programmatic Salaries?

How Do Head of Programmatic Salaries Vary from State to State?

Top Paying Cities for Head of Programmatic

Head of Programmatic Salary by Industry: Top Paying Sectors

The top paying industry for a Head of Programmatic

How Education impacts a Head of Programmatic's Salary?

Head of Programmatic Salaries by Degree Level

Typical Education for Head of Programmatic

Head of Programmatic Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Salary Trends for Head of Programmatic

Average Annual Salary of Head of Programmatic Over Time

Most common benefits for Head of Programmatic

Common company salaries for Head of Programmatic

Find Your Next Head of Programmatic Job

For Employees

For Employers

FAQ about Head of Programmatic

1. What industry pays the highest salary for Head of Programmatic?

Where Does Our Salary Data Come From?

Are you an HR manager or compensation specialist?

Head of Programmatic Salary in the United States

Check out Head of Programmatic Job Openings in the United States

Key Factors That Influence Head of Programmatic Salaries

How Experience Level Affects Head of Programmatic Salaries?

How Do Head of Programmatic Salaries Vary from State to State?

Top Paying Cities for Head of Programmatic

Head of Programmatic Salary by Industry: Top Paying Sectors

The top paying industry for a Head of Programmatic

How Education impacts a Head of Programmatic's Salary?

Head of Programmatic Salaries by Degree Level

Typical Education for Head of Programmatic

Head of Programmatic Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Salaries of jobs related to Head of Programmatic

Salary Trends for Head of Programmatic

Average Annual Salary of Head of Programmatic Over Time

Most common benefits for Head of Programmatic

Common company salaries for Head of Programmatic

Find Your Next Head of Programmatic Job

For Employees

For Employers

FAQ about Head of Programmatic

1. What industry pays the highest salary for Head of Programmatic?

Where Does Our Salary Data Come From?

Are you an HR manager or compensation specialist?