How much does a Product/Brand Marketing Manager make in Kentucky? The average Product/Brand Marketing Manager salary in Kentucky is $131,813 as of February 26, 2024, but the range typically falls between $116,407 and $147,473. Salary ranges can vary widely depending on the city and many other important factors, including education, certifications, additional skills, the number of years you have spent in your profession.

Product/Brand Marketing Manager Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Product/Brand Marketing Manager Salary $102,380 KY February 26, 2024
25th Percentile Product/Brand Marketing Manager Salary $116,407 KY February 26, 2024
50th Percentile Product/Brand Marketing Manager Salary $131,813 KY February 26, 2024
75th Percentile Product/Brand Marketing Manager Salary $147,473 KY February 26, 2024
90th Percentile Product/Brand Marketing Manager Salary $161,731 KY February 26, 2024
25% $116,407 10% $102,380 90% $161,731 75% $147,473 $131,813 50%(Median) Didn’t find job title? Click
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What skills does a Product/Brand Marketing Manager need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.

2.

New Product Development: In business and engineering, new product development (NPD) covers the complete process of bringing a new product to market. A central aspect of NPD is product design, along with various business considerations. New product development is described broadly as the transformation of a market opportunity into a product available for sale. The product can be tangible (something physical which one can touch) or intangible (like a service, experience, or belief), though sometimes services and other processes are distinguished from "products." NPD requires an understanding of customer needs and wants, the competitive environment, and the nature of the market. Cost, time and quality are the main variables that drive customer needs. Aiming at these three variables, innovative companies develop continuous practices and strategies to better satisfy customer requirements and to increase their own market share by a regular development of new products. There are many uncertainties and challenges which companies must face throughout the process. The use of best practices and the elimination of barriers to communication are the main concerns for the management of the NPD .[citation needed]

3.

Marketing Communications: Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.

Initiative 4.85%
New Product Development 0.88%
Marketing Communications 4.41%
Others 89.86%

Job Description for Product/Brand Marketing Manager

Product/Brand Marketing Manager manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Being a Product/Brand Marketing Manager reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies appropriate sales channels. Additionally, Product/Brand Marketing Manager translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. The Product/Brand Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Product/Brand Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Product/Brand Marketing Manager in Kentucky

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Location Avg. Salary Date Updated
Location Aberdeen, KY Avg. Salary $124,950 Date Updated February 26, 2024
Location Adairville, KY Avg. Salary $127,034 Date Updated February 26, 2024
Location Adams, KY Avg. Salary $123,997 Date Updated February 26, 2024
Location Adolphus, KY Avg. Salary $129,620 Date Updated February 26, 2024
Location Ages Brookside, KY Avg. Salary $121,392 Date Updated February 26, 2024
Location Albany, KY Avg. Salary $127,541 Date Updated February 26, 2024
Location Alexandria, KY Avg. Salary $136,870 Date Updated February 26, 2024
Location Allen, KY Avg. Salary $123,997 Date Updated February 26, 2024
Location Allensville, KY Avg. Salary $126,580 Date Updated February 26, 2024
Location Almo, KY Avg. Salary $124,950 Date Updated February 26, 2024

Career Path for Product/Brand Marketing Manager

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Product/Brand Marketing Manager, the first career path typically starts with a Category Manager position, and then Top Category Management Executive.

The second career path typically progresses to Managed Care Marketing Manager.

The third career path typically progresses to Media Product Development Manager.

Additionally, the fourth career path typically starts with a Product/Brand Marketing Senior Manager position, and then progresses to Product/Brand Marketing Director.

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Product/Brand Marketing Manager Salary in Kentucky
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