E-commerce Marketing Supervisor Salary in Massachusetts

Supervises the daily activities required to develop and deploy marketing plans to e-commerce websites that support the vision and strategy for achieving corporate sales and conversion goals. Coordinates digital assets and maintains accurate product data. Oversees the development and implementation of email campaigns to attract and retain customers. Deploys SEO tools and methods to optimize searching and responsiveness as well as providing visual appeal, accuracy, and compelling content of e-commerce websites. Supports the implementation and testing of new tools, technologies, and channels for marketing plans. Provides reporting and analysis of program effectiveness. Requires a bachelor's degree. Typically reports to manager. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. (Copyright 2023 Salary.com)