SEM Plan/Campaign Specialist Salary in Massachusetts

The SEM Plan/Campaign Specialist analyzes data and runs testing to identify trends and create a more optimized campaign. Designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Being a SEM Plan/Campaign Specialist uses search engine platforms' advertising analytics functions to gather useful information and run AB testing. Researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. In addition, SEM Plan/Campaign Specialist typically requires a bachelor's degree. Typically reports to a manager. Being a SEM Plan/Campaign Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a SEM Plan/Campaign Specialist typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

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