How much does a Marketing Assistant Director make in the United States?
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The average Marketing Assistant Director salary in the United States is $104,283 as of June 01, 2026. The range for our most popular Marketing Assistant Director positions (listed below) typically falls between $91,755 and $116,810. Keep in mind that salary ranges can vary widely depending on many important factors, including position, education, certifications, additional skills, and the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Marketing Assistant Director's Annual Base Salary
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Assistant Marketing Director | $124,093 | $59.66 | United States | June 01, 2026 |
| Assistant Director Of Marketing | $156,122 | $75.06 | United States | June 01, 2026 |
| Assistant Director Of Marketing And Communications | $112,457 | $54.07 | United States | June 01, 2026 |
| Assistant Director Digital Marketing | $119,857 | $57.62 | United States | June 01, 2026 |
| Assistant Director of Athletic Marketing | $64,464 | $30.99 | United States | June 01, 2026 |
| Marketing Communications Director | $204,288 | $98.22 | United States | June 01, 2026 |
| Marketing Director | $197,050 | $94.74 | United States | June 01, 2026 |
| Director of Marketing | $190,587 | $91.63 | United States | June 01, 2026 |
| Shopper Marketing Director | $221,722 | $106.60 | United States | June 01, 2026 |
| Channel Marketing Director | $208,029 | $100.01 | United States | June 01, 2026 |
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Marketing Communications Director directs the implementation of an organization's marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Plans and evaluates themes, messaging, and branding to ensure consistency throughout all advertising, social media, and promotional communications. Being a Marketing Communications Director develops strategic messaging for specific advertising or promotional channels to effectively reach targeted customer segments. Promotes testing methodologies and frameworks to evaluate communications, determine effectiveness, and improve messaging to target customer segments. Additionally, Marketing Communications Director evaluates new channels, methods, and platforms to optimize marketing communications and recommend changes to programs or strategies. Oversees budget adherence and implements internal and external resources required for communication program delivery. Requires a bachelor's degree. Typically reports to senior management. The Marketing Communications Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communications Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. View Marketing Communications Director SalaryCategory : Marketing
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Marketing Director directs an organization's marketing objectives, strategies, programs, and policies. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. Oversees critical marketing functions, including market research, communications, and product planning. Additionally, Marketing Director develops operational processes and policies that streamline decision-making and promote collaboration between marketing functions. Monitors and controls budgets, resources, and teams to implement and execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrast View Marketing Director SalaryAlternate Job Titles:Executive Marketing Director, Marketing Operations Director
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Shopper Marketing Director leads the development and execution of integrated retail marketing strategies to drive consumer engagement, accelerate sales growth, and expand market share across channels. Sets the vision for consumer insights, overseeing research on shopper behavior, brand performance, and campaign effectiveness to inform high-impact decisions. Being a Shopper Marketing Director translates data-driven insights into packaging design, in-store display, and advertising campaigns that align with overall brand strategy. Partners with senior cross-functional leaders to optimize product positioning and enhance long-term brand loyalty. Additionally, Shopper Marketing Director requires a bachelor's degree. Typically reports to senior management. The Shopper Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Shopper Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. View Shopper Marketing Director SalaryAlternate Job Titles:Consumer Marketing Director, In-Store Marketing Director, Retail Marketing Director
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Channel Marketing Director directs and oversees the third-party or channel marketing activities of a company's products and services. Assists with the development of channel-specific marketing strategies to increase brand visibility and awareness and reach new markets. Being a Channel Marketing Director develops materials to assist channel partners with onboarding, training, and product support to develop effective relationships and align marketing efforts. Allocates marketing budgets to different channels and monitors expenditures to ensure cost efficiency and budget adherence. Additionally, Channel Marketing Director monitors and analyzes sales data and marketing metrics and coordinates stakeholders to ensure effective campaign execution. Requires a bachelor's degree. Typically reports to senior management. The Channel Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Channel Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. View Channel Marketing Director SalaryAlternate Job Titles:Partner Marketing Director