Head of Sales and Marketing Salary in Pennsylvania

The Head of Sales and Marketing directs planning, forecasting, marketing program development, partner relationship development, collateral material development and customer satisfaction initiatives. Plans and directs all aspects of an organization's marketing and sales policies, objectives, and initiatives. Being a Head of Sales and Marketing identifies key marketing outlets and competitive strategies that will enable achievement of maximum sales volume. Establishes short and long term sales goals and quotas in line with corporate objectives. In addition, Head of Sales and Marketing requires a bachelor's degree. Typically reports to top management. The Head of Sales and Marketing manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)

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