Marketing Media Planning Specialist II Salary in Pennsylvania

The Marketing Media Planning Specialist II coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Responsible for maximizing the impact of advertising campaigns. Being a Marketing Media Planning Specialist II negotiates media buys, pricing, and media placement scheduling with vendors. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. In addition, Marketing Media Planning Specialist II collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Being a Marketing Media Planning Specialist II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Marketing Media Planning Specialist II typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

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