Marketing Segment Research Manager Salary in Pennsylvania

The Marketing Segment Research Manager develops targeted product offerings or marketing campaigns based on customer profiles. Responsible for all customer segment group research including extracting customer data and analyzing profiles to determine market segment requirements. Being a Marketing Segment Research Manager requires a bachelor's degree in area of specialty. Provides information to sales and marketing teams to assist in the promotion of the organization's goods and/or services. In addition, Marketing Segment Research Manager typically reports to a head of a unit/department. The Marketing Segment Research Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Working as a Marketing Segment Research Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. (Copyright 2024 Salary.com)

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