Search Engine Optimization Senior Specialist Salary in Pennsylvania

Monitors site wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, searches behavior analyses, technical audits, and content gap analyses. Utilizes website analytics to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Knowledge of technical website elements involved with indexing. Proficient using a variety of SEO tools like Google Analytics and Search Console,TagManager, AdWords, Screaming Frog, SEMRush, Moz, Authority Labs. Experienced with HTML, CSS, Javascript. Requires a bachelor's degree. Typically reports to a manager or head of a unit/department. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4 -7 years of related experience. (Copyright 2021 Salary.com)