How much does a Programmatic Strategist make in the United States?
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The average Programmatic Strategist salary in the United States is $95,145 as of January 01, 2026. The range for our most popular Programmatic Strategist positions (listed below) typically falls between $82,961 and $107,330. Keep in mind that salary ranges can vary widely depending on many important factors, including position, education, certifications, additional skills, and the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Programmatic Strategist's Annual Base Salary
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Programmatic Manager | $146,720 | $70.54 | United States | January 01, 2026 |
| Programmatic Trader | $82,477 | $39.65 | United States | January 01, 2026 |
| Programmatic Advertising | $101,135 | $48.62 | United States | January 01, 2026 |
| Programmatic Associate | $173,971 | $83.64 | United States | January 01, 2026 |
| Programmatic Buyer | $73,420 | $35.30 | United States | January 01, 2026 |
| Programmatic Coordinator | $65,189 | $31.34 | United States | January 01, 2026 |
| Programmatic Specialist | $119,993 | $57.69 | United States | January 01, 2026 |
| Programmatic Analyst | $99,468 | $47.82 | United States | January 01, 2026 |
| Head of Programmatic | $109,251 | $52.52 | United States | January 01, 2026 |
| Programmatic Media Manager | $111,731 | $53.72 | United States | January 01, 2026 |
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Programmatic advertising is a digital marketing strategy that involves using automated technology to buy and place ads in real time, targeting specific audiences based on their demographics, behavior, and interests. This involves using data and algorithms to optimize ad placements and maximize the effectiveness of advertising campaigns. Programmatic advertising professionals are responsible for managing and optimizing ad campaigns, analyzing data to make informed decisions, and staying up to date with industry trends and best practices to ensure the success of their advertising efforts. They work closely with marketing teams, ad agencies, and technology vendors to execute and monitor programmatic advertising campaigns across various digital platforms. View Programmatic Advertising Salary