How much does a Public Relations (PR) Associate make in the United States?
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The average Public Relations (PR) Associate salary in the United States is $101,167 as of January 01, 2026. The range for our most popular Public Relations (PR) Associate positions (listed below) typically falls between $90,071 and $112,263. Keep in mind that salary ranges can vary widely depending on many important factors, including position, education, certifications, additional skills, and the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Public Relations (PR) Associate's Annual Base Salary
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Public Relations Associate | $75,357 | $36.23 | United States | January 01, 2026 |
| Associate Director of Public Relations | $103,452 | $49.74 | United States | January 01, 2026 |
| Public Relations | $59,267 | $28.49 | United States | January 01, 2026 |
| VP of Public Relations | $260,928 | $125.45 | United States | January 01, 2026 |
| Public Relations Manager | $131,364 | $63.16 | United States | January 01, 2026 |
| Public Relations Executive | $260,918 | $125.44 | United States | January 01, 2026 |
| Public Relations Senior Manager | $170,764 | $82.10 | United States | January 01, 2026 |
| Public Relations Assistant | $59,571 | $28.64 | United States | January 01, 2026 |
| Consultant-Public Relations | $66,768 | $32.10 | United States | January 01, 2026 |
| Public Relations Specialist | $78,126 | $37.56 | United States | January 01, 2026 |
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VP of Public Relations plans and directs all aspects of an organization's public relations policies, objectives, and initiatives. Ensures that all external communications result in positive public relations. Being a VP of Public Relations maintains public goodwill towards the organization. Requires a bachelor's degree. Additionally, VP of Public Relations typically reports to top management. The VP of Public Relations manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. To be a VP of Public Relations typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. View VP of Public Relations SalaryAlternate Job Titles:Public Relations Executive, Vice President of Public Relations, VP of Communications & Public Relations
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Public Relations Manager develops and implements policies and procedures for the public relations department. Maintains favorable public image for employer or client by communicating programs, accomplishments, and/or points of view. Being a Public Relations Manager evaluates all forms of communications before release to ensure accuracy and appropriateness of message and authorizes release. Prepares and distributes news releases, fact sheets, scripts, etc. to media outlets. Additionally, Public Relations Manager requires a bachelor's degree. Typically reports to a head of a unit/department. The Public Relations Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Public Relations Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. View Public Relations Manager SalaryAlternate Job Titles:PR ManagerCategory : Public Relations
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The Public Relations Executive ensures that all external communications result in positive public relations. Plans and directs all aspects of an organization's public relations policies, objectives, and initiatives. Being a Public Relations Executive requires a bachelor's degree. Maintains public goodwill towards the organization. In addition, Public Relations Executive typically reports to top management. The Public Relations Executive manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Working as a Public Relations Executive typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. View Public Relations Executive SalaryAlternate Job Titles:VP of Public Relations, Vice President of Public Relations, VP of Communications & Public Relations
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Public Relations Senior Manager directs and implements a company's public relations strategies. Manages media relations, announcements, editorial placement, and speaking opportunities. Being a Public Relations Senior Manager evaluates and authorizes all forms of communication regarding the organization for release to the public. Develops press releases, white papers and supporting materials. Additionally, Public Relations Senior Manager requires a bachelor's degree. Typically reports to top management. The Public Relations Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Public Relations Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Public Relations Senior Manager SalaryAlternate Job Titles:PR DirectorCategory : Public Relations