How much does a Search Engine Marketing (SEM) Account Manager make in the United States?
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The average Search Engine Marketing (SEM) Account Manager salary in the United States is $67,748 as of May 01, 2026. The range for our most popular Search Engine Marketing (SEM) Account Manager positions (listed below) typically falls between $58,690 and $76,806. Keep in mind that salary ranges can vary widely depending on many important factors, including position, education, certifications, additional skills, and the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Search Engine Marketing (SEM) Account Manager's Annual Base Salary
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Search Engine Optimization Marketing Manager | $123,582 | $59.41 | United States | May 01, 2026 |
| Search Engine Marketing Manager | $138,813 | $66.74 | United States | May 01, 2026 |
| Search Engine Marketing Senior Manager | $174,398 | $83.85 | United States | May 01, 2026 |
| Search Engine Marketing Specialist III | $105,404 | $50.68 | United States | May 01, 2026 |
| Search Engine Marketing Specialist II | $79,139 | $38.05 | United States | May 01, 2026 |
| Search Engine Marketing Specialist I | $68,245 | $32.81 | United States | May 01, 2026 |
| Search Engine Marketing Specialist IV | $139,727 | $67.18 | United States | May 01, 2026 |
| Search Engine Marketing Analyst | $89,216 | $42.89 | United States | May 01, 2026 |
| Search Engine Marketing Team Lead | $122,124 | $58.71 | United States | May 01, 2026 |
| Search Engine Optimization Manager | $125,754 | $60.46 | United States | May 01, 2026 |
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Search Engine Marketing Manager manages the team responsible for designing, developing, and administering comprehensive paid media strategies. Monitors online visibility and traffic for businesses, primarily through managing pay-per-click (PPC) activities on various search engine platforms. Being a Search Engine Marketing Manager focuses on data analysis, keyword research, budget management, and collaborating with content/design teams to maximize return on investment (ROI). Stays informed on fluctuations and changes in the industry and environment that could impact the overall success of paid media campaigns. Additionally, Search Engine Marketing Manager requires a bachelor's degree. Typically reports to a director. The Search Engine Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Search Engine Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. View Search Engine Marketing Manager SalaryAlternate Job Titles:Marketing PPC/SEM Manager, PPC Marketing Manager, SEM Campaign Manager, SEM Manager, SEM Strategy Manager
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Search Engine Marketing Senior Manager oversees and manages the team responsible for designing, developing, and administering comprehensive paid media strategies. Monitors online visibility and traffic for businesses, primarily through managing pay-per-click (PPC) activities on various search engine platforms. Being a Search Engine Marketing Senior Manager focuses on data analysis, keyword research, budget management, and collaborating with content/design teams to maximize return on investment (ROI). Stays informed on fluctuations and changes in the industry and environment that could impact the overall success of paid media campaigns. Additionally, Search Engine Marketing Senior Manager requires a bachelor's degree. Typically reports to a director. The Search Engine Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Search Engine Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Search Engine Marketing Senior Manager SalaryAlternate Job Titles:Marketing PPC/SEM Senior Manager, PPC Marketing Senior Manager, SEM Campaign Senior Manager, SEM Senior Manager, SEM Strategy Senior Manager
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Search Engine Marketing Specialist III is responsible for designing, developing, and administering comprehensive paid media strategies to increase brand visibility and recognition. Drives online visibility and traffic for businesses, primarily through managing pay-per-click (PPC) activities on various search engine platforms. Being a Search Engine Marketing Specialist III focuses on keyword research, compelling ad creation, budget management, and continuous data analysis to maximize return on investment (ROI). Stays informed on fluctuations and changes in the industry and environment that could impact the overall success of paid media campaigns. Additionally, Search Engine Marketing Specialist III requires a bachelor's degree. Typically reports to a manager. The Search Engine Marketing Specialist III work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Search Engine Marketing Specialist III typically requires 4-7 years of related experience. View Search Engine Marketing Specialist III SalaryAlternate Job Titles:Marketing PPC/SEM Specialist III, PPC Marketing Analyst III, SEM Campaign Specialist III, SEM Specialist III, SEM Strategist III
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Search Engine Marketing Specialist II is responsible for designing, developing, and administering comprehensive paid media strategies to increase brand visibility and recognition. Drives online visibility and traffic for businesses, primarily through managing pay-per-click (PPC) activities on various search engine platforms. Being a Search Engine Marketing Specialist II focuses on keyword research, compelling ad creation, budget management, and continuous data analysis to maximize return on investment (ROI). Stays informed on fluctuations and changes in the industry and environment that could impact the overall success of paid media campaigns. Additionally, Search Engine Marketing Specialist II requires a bachelor's degree. Typically reports to a manager. The Search Engine Marketing Specialist II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Search Engine Marketing Specialist II typically requires 2-4 years of related experience. View Search Engine Marketing Specialist II SalaryAlternate Job Titles:Marketing PPC/SEM Specialist II, PPC Marketing Analyst II, SEM Campaign Specialist II, SEM Specialist II, SEM Strategist II
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Search Engine Marketing Specialist I is responsible for designing, developing, and administering comprehensive paid media strategies to increase brand visibility and recognition. Drives online visibility and traffic for businesses, primarily through managing pay-per-click (PPC) activities on various search engine platforms. Being a Search Engine Marketing Specialist I focuses on keyword research, compelling ad creation, budget management, and continuous data analysis to maximize return on investment (ROI). Stays informed on fluctuations and changes in the industry and environment that could impact the overall success of paid media campaigns. Additionally, Search Engine Marketing Specialist I requires a bachelor's degree. Typically reports to a manager. The Search Engine Marketing Specialist I work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Search Engine Marketing Specialist I typically requires 0-2 years of related experience. View Search Engine Marketing Specialist I SalaryAlternate Job Titles:Marketing PPC/SEM Specialist I, PPC Marketing Analyst I, SEM Campaign Specialist I, SEM Specialist I, SEM Strategist I
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Search Engine Marketing Specialist IV is responsible for designing, developing, and administering comprehensive paid media strategies to increase brand visibility and recognition. Drives online visibility and traffic for businesses, primarily through managing pay-per-click (PPC) activities on various search engine platforms. Being a Search Engine Marketing Specialist IV focuses on keyword research, compelling ad creation, budget management, and continuous data analysis to maximize return on investment (ROI). Stays informed on fluctuations and changes in the industry and environment that could impact the overall success of paid media campaigns. Additionally, Search Engine Marketing Specialist IV requires a bachelor's degree. Typically reports to a manager. The Search Engine Marketing Specialist IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. To be a Search Engine Marketing Specialist IV typically requires 7+ years of related experience. View Search Engine Marketing Specialist IV SalaryAlternate Job Titles:Marketing PPC/SEM Specialist IV, PPC Marketing Analyst IV, SEM Campaign Specialist IV, SEM Specialist IV, SEM Strategist IV
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Search Engine Optimization Manager manages an SEO team to optimize site traffic, improve user experience, and increase conversions. Oversees and monitors keyword research, search behavior analyses, technical audits, and content gap analyses. Being a Search Engine Optimization Manager uses SEO reports, audits and dashboards to identify areas for optimization and leads projects to implement those findings. Conducts competitive research and deploys the latest developments in SEO. Additionally, Search Engine Optimization Manager requires a bachelor's degree. Typically reports to a head of a unit/department. The Search Engine Optimization Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Search Engine Optimization Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. View Search Engine Optimization Manager SalaryAlternate Job Titles:SEO Technical Manager, Technical PPC/SEO Manager