How much does a Senior Marketing Manager make in the United States?
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The average Senior Marketing Manager salary in the United States is $92,256 as of July 01, 2025. The range for our most popular Senior Marketing Manager positions (listed below) typically falls between $78,032 and $106,480. Keep in mind that salary ranges can vary widely depending on many important factors, including position, education, certifications, additional skills, and the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Senior Marketing Manager's Annual Base Salary
Job Title | Salary | Hourly Rate | Location | Date Updated |
Marketing Communications Senior Manager | $171,418 | $82.41 | United States | July 01, 2025 |
Marketing Senior Manager | $165,362 | $79.50 | United States | July 01, 2025 |
Channel Marketing Senior Manager | $172,188 | $82.78 | United States | July 01, 2025 |
Trade Marketing Senior Manager | $175,604 | $84.42 | United States | July 01, 2025 |
Digital Marketing Senior Manager | $176,787 | $84.99 | United States | July 01, 2025 |
Sales and Marketing Senior Manager | $184,532 | $88.72 | United States | July 01, 2025 |
E-commerce Marketing Senior Manager | $166,777 | $80.18 | United States | July 01, 2025 |
Marketing Data Analytics Senior Manager | $172,485 | $82.93 | United States | July 01, 2025 |
Marketing Senior Supervisor | $107,405 | $51.64 | United States | July 01, 2025 |
Partner Marketing Senior Manager | $172,200 | $82.79 | United States | July 01, 2025 |
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Marketing Communications Senior Manager manages an organization's marketing communication strategies to promote a company's brand, products, or services to its target audience. Designs consistent themes, messaging, and branding throughout all advertising, social media, and promotional communications. Being a Marketing Communications Senior Manager develops strategic messaging for specific advertising or promotional channels to effectively reach targeted customer segments. Implements efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communications Senior Manager explores and adopts new channels, methods, and platforms to optimize marketing communications. Researches and coordinates trade shows, special events, and conferences to showcase products and amplify messaging. Requires a bachelor's degree. Typically reports to a director. The Marketing Communications Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Marketing Communications Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Marketing Communications Senior Manager Salary
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Marketing Senior Manager manages an organization's marketing objectives, strategies, programs, and policies. Translates and communicates the marketing vision into specific projects, action plans, and tactics. Being a Marketing Senior Manager assists with planning and developing marketing materials, campaigns, and promotions and manages schedules and expenditures. Oversees critical marketing functions to ensure information and support for programs. Additionally, Marketing Senior Manager establishes data sources and analytical processes to track and evaluate marketing strategies and initiatives. Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes. Develops and builds effective marketing teams and scalable processes to execute short-term and long-term marketing plans. May manage vendor selection, contracts, and budgets when outsourcing projects or responsibilities. Requires a bachelor's degree. Typically reports to a director. The Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into d View Marketing Senior Manager SalaryAlternate Job Titles:Marketing Operations Senior ManagerCategory : Marketing
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Channel Marketing Senior Manager manages the third-party or channel marketing activities of a company's products and services. Implements channel-specific marketing strategies to increase brand visibility and awareness and reach new markets. Being a Channel Marketing Senior Manager analyzes sales and marketing metrics to determine the effectiveness of marketing channels, measure the return on investment (ROI), and adjust or improve the marketing strategy. Guides and oversees the research of competitor activities, industry trends, and consumer behaviors to identify joint partner or channel opportunities. Additionally, Channel Marketing Senior Manager administers materials to assist channel partners with onboarding, training, and product support to develop effective relationships and align marketing efforts. Evaluates marketing proposals and monitors and manages the allocated channel marketing budget. Requires a bachelor's degree. Typically reports to a director. The Channel Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Channel Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Channel Marketing Senior Manager SalaryAlternate Job Titles:Partner Marketing Senior Manager
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Trade Marketing Senior Manager manages marketing efforts and programs to support distributors, wholesalers, and retailers market and sell an organization's products. Develops sales promotions and ensures resources, materials, and displays align with the initiative's strategic message. Being a Trade Marketing Senior Manager implements processes and procedures to educate and train partners about product uses and benefits and ensure effective communication with end-users. Collaborates with partners to ensure products are available, well-promoted, and properly displayed to increase brand awareness and sales opportunities. Additionally, Trade Marketing Senior Manager reviews sales, orders, and various demand metrics to evaluate trade marketing efforts and allocate resources to profitable channels. Requires a bachelor's degree. Typically reports to a director. The Trade Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Trade Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Trade Marketing Senior Manager SalaryAlternate Job Titles:Intermediary Marketing Senior ManagerCategory : Marketing
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Digital Marketing Senior Manager develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Senior Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Senior Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Digital Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Digital Marketing Senior Manager SalaryAlternate Job Titles:Digital Metrics/Analytics Marketing Senior Manager
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Sales and Marketing Senior Manager oversees an organization's sales and marketing programs. Develops strategic sales and marketing objectives. Being a Sales and Marketing Senior Manager establishes sales territories and quotas, manages budgets and evaluates sales performance. Manages and develops marketing programs and materials such as advertising, event support and online promotions. Additionally, Sales and Marketing Senior Manager requires a bachelor's degree. Typically reports to top management. The Sales and Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Sales and Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Sales and Marketing Senior Manager SalaryAlternate Job Titles:Associate Director of Sales & Marketing
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E-commerce Marketing Senior Manager manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Being an E-commerce Marketing Senior Manager utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Additionally, E-commerce Marketing Senior Manager tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to senior management. The E-commerce Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be an E-commerce Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View E-commerce Marketing Senior Manager SalaryAlternate Job Titles:Digital and E-commerce Marketing Senior Manager
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Marketing Data Analytics Senior Manager manages the data analysis and statistical modeling of marketing data to support strategic decision-making and drive business objectives. Researches and promotes data mining architectures and methodologies to collect, clean, and analyze large datasets. Being a Marketing Data Analytics Senior Manager reviews and utilizes statistical modeling and advanced analytics to evaluate consumer behavior, identify target customer segments, and develop campaign insights. Manages data governance functions to ensure collection, analysis, and reporting activities comply with data integrity standards and privacy regulations. Additionally, Marketing Data Analytics Senior Manager requires a bachelor's degree. Typically reports to a director. The Marketing Data Analytics Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Marketing Data Analytics Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Marketing Data Analytics Senior Manager SalaryAlternate Job Titles:Marketing Data Science Senior ManagerCategory : Marketing
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Marketing Senior Supervisor supervises the daily activities of an organization's marketing function. Coordinates and delegates workflow to support marketing initiatives and ensure timely and effective execution. Being a Marketing Senior Supervisor assists with planning and developing marketing materials, campaigns, and promotions. Incorporates the marketing vision into specific action plans, tasks, and tactics. Additionally, Marketing Senior Supervisor collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. Leads the collection and analysis of marketing data to track and evaluate marketing strategies or initiatives. Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes. Trains, develops, and coaches marketing teams. Requires a bachelor's degree. Typically reports to a manager. The Marketing Senior Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small d View Marketing Senior Supervisor SalaryAlternate Job Titles:Marketing Operations Senior SupervisorCategory : Marketing
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The Partner Marketing Senior Manager implements channel-specific marketing strategies to increase brand visibility and awareness and reach new markets. Manages the third-party or channel marketing activities of a company's products and services. Being a Partner Marketing Senior Manager guides and oversees the research of competitor activities, industry trends, and consumer behaviors to identify joint partner or channel opportunities. Analyzes sales and marketing metrics to determine the effectiveness of marketing channels, measure the return on investment (ROI), and adjust or improve the marketing strategy. In addition, Partner Marketing Senior Manager administers materials to assist channel partners with onboarding, training, and product support to develop effective relationships and align marketing efforts. Evaluates marketing proposals and monitors and manages the allocated channel marketing budget. Requires a bachelor's degree. Typically reports to a director. The Partner Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Working as a Partner Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Partner Marketing Senior Manager SalaryAlternate Job Titles:Channel Marketing Senior Manager