How much does a Senior Marketing Manager make in the United States?

Marketing Senior Manager manages an organization's marketing objectives, strategies, programs, and policies. Translates and communicates the marketing vision into specific projects, action plans, and tactics. Being a Marketing Senior Manager assists with planning and developing marketing materials, campaigns, and promotions and manages schedules and expenditures. Oversees critical marketing functions to ensure information and support for programs. Additionally, Marketing Senior Manager establishes data sources and analytical processes to track and evaluate marketing strategies and initiatives. Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes. Develops and builds effective marketing teams and scalable processes to execute short-term and long-term marketing plans. May manage vendor selection, contracts, and budgets when outsourcing projects or responsibilities. Requires a bachelor's degree. Typically reports to a director. The Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into d View Marketing Senior Manager Salary

Trade Marketing Senior Manager manages marketing efforts and programs to support distributors, wholesalers, and retailers market and sell an organization's products. Develops sales promotions and ensures resources, materials, and displays align with the initiative's strategic message. Being a Trade Marketing Senior Manager implements processes and procedures to educate and train partners about product uses and benefits and ensure effective communication with end-users. Collaborates with partners to ensure products are available, well-promoted, and properly displayed to increase brand awareness and sales opportunities. Additionally, Trade Marketing Senior Manager reviews sales, orders, and various demand metrics to evaluate trade marketing efforts and allocate resources to profitable channels. Requires a bachelor's degree. Typically reports to a director. The Trade Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Trade Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Trade Marketing Senior Manager Salary

Sales and Marketing Senior Manager oversees an organization's sales and marketing programs. Develops strategic sales and marketing objectives. Being a Sales and Marketing Senior Manager establishes sales territories and quotas, manages budgets and evaluates sales performance. Manages and develops marketing programs and materials such as advertising, event support and online promotions. Additionally, Sales and Marketing Senior Manager requires a bachelor's degree. Typically reports to top management. The Sales and Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Sales and Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Sales and Marketing Senior Manager Salary

Marketing Data Analytics Senior Manager manages the data analysis and statistical modeling of marketing data to support strategic decision-making and drive business objectives. Researches and promotes data mining architectures and methodologies to collect, clean, and analyze large datasets. Being a Marketing Data Analytics Senior Manager reviews and utilizes statistical modeling and advanced analytics to evaluate consumer behavior, identify target customer segments, and develop campaign insights. Manages data governance functions to ensure collection, analysis, and reporting activities comply with data integrity standards and privacy regulations. Additionally, Marketing Data Analytics Senior Manager requires a bachelor's degree. Typically reports to a director. The Marketing Data Analytics Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Marketing Data Analytics Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Marketing Data Analytics Senior Manager Salary

The Partner Marketing Senior Manager implements channel-specific marketing strategies to increase brand visibility and awareness and reach new markets. Manages the third-party or channel marketing activities of a company's products and services. Being a Partner Marketing Senior Manager guides and oversees the research of competitor activities, industry trends, and consumer behaviors to identify joint partner or channel opportunities. Analyzes sales and marketing metrics to determine the effectiveness of marketing channels, measure the return on investment (ROI), and adjust or improve the marketing strategy. In addition, Partner Marketing Senior Manager administers materials to assist channel partners with onboarding, training, and product support to develop effective relationships and align marketing efforts. Evaluates marketing proposals and monitors and manages the allocated channel marketing budget. Requires a bachelor's degree. Typically reports to a director. The Partner Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Working as a Partner Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Partner Marketing Senior Manager Salary