How much does a Senior Marketing Manager make in the United States?
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The average Senior Marketing Manager salary in the United States is $86,969 as of March 26, 2024. The range for our most popular Senior Marketing Manager positions (listed below) typically falls between $73,705 and $100,233. Keep in mind that salary ranges can vary widely depending on many important factors, including position, education, certifications, additional skills, and the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Senior Marketing Manager's Annual Base Salary
Job Title | Salary | Hourly Rate | Location | Date Updated |
Marketing Senior Manager | $157,144 | $75.55 | United States | March 26, 2024 |
Digital Marketing Senior Manager | $171,203 | $82.31 | United States | March 26, 2024 |
Marketing Communications Senior Manager | $164,372 | $79.03 | United States | March 26, 2024 |
E-commerce Marketing Senior Manager | $161,553 | $77.67 | United States | March 26, 2024 |
Email Marketing Senior Specialist | $87,406 | $42.02 | United States | March 26, 2024 |
Sales and Marketing Senior Manager | $176,667 | $84.94 | United States | March 26, 2024 |
Product Marketing Senior Manager | $180,033 | $86.55 | United States | March 26, 2024 |
Senior Marketing Analyst | $94,450 | $45.41 | United States | March 26, 2024 |
Senior Manager Marketing Operations | $188,417 | $90.59 | United States | March 26, 2024 |
Senior Manager, Strategic Marketing | $122,948 | $59.11 | United States | March 26, 2024 |
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Marketing Senior Manager manages the projects and execution of marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the marketing vision into specific projects, action plans, and tactics. Being a Marketing Senior Manager oversees critical marketing functions to ensure the information and support for programs are effectively delivered. Establishes robust data streams and analytical processes to track and Identify changes in customers, competitors, and business climate and enable responsive marketing activities. Additionally, Marketing Senior Manager develops effective marketing teams and scalable processes to execute short-term and long-term marketing plans. Manages vendor selection, relationships, and budgets. Typically requires a bachelor's degree. Typically reports to a director. The Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Marketing Senior Manager SalaryCategory : Marketing
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Digital Marketing Senior Manager develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Senior Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Senior Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Digital Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Digital Marketing Senior Manager Salary
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Marketing Communications Senior Manager manages development and implementation of the marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging, and branding throughout all communication touch points. Being a Marketing Communications Senior Manager understands products, customers, and industry and develops focused communications in collaboration with organizational stakeholders across functions. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communications Senior Manager explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee the planning and execution of trade shows and conferences to showcase products and amplify messaging. Develops the internal and external resources required for communication program delivery. Requires a bachelor's degree. Typically reports to a director. The Marketing Communications Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Marketing Communications Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Marketing Communications Senior Manager Salary
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E-commerce Marketing Senior Manager manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Being an E-commerce Marketing Senior Manager utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Additionally, E-commerce Marketing Senior Manager tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to senior management. The E-commerce Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be an E-commerce Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View E-commerce Marketing Senior Manager Salary
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Email Marketing Senior Specialist supports the execution of the company's email marketing strategy to drive leads and facilitate customer engagement. Leads the email campaign planning, designing, and testing and analyzes ongoing campaigns to measure effectiveness. Being an Email Marketing Senior Specialist manages email lists, researches target segments, and defines the appropriate audiences for various communications. Develops various metrics to make data-driven recommendations and drives continuous improvements to email marketing strategy. Additionally, Email Marketing Senior Specialist collaborates with department leaders to understand trends and develop effective target campaigns. May require a bachelor's degree. Typically reports to a manager. The Email Marketing Senior Specialist work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be an Email Marketing Senior Specialist typically requires 4-7 years of related experience. View Email Marketing Senior Specialist Salary
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Sales and Marketing Senior Manager oversees an organization's sales and marketing programs. Develops strategic sales and marketing objectives. Being a Sales and Marketing Senior Manager establishes sales territories and quotas, manages budgets and evaluates sales performance. Manages and develops marketing programs and materials such as advertising, event support and online promotions. Additionally, Sales and Marketing Senior Manager requires a bachelor's degree. Typically reports to top management. The Sales and Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Sales and Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Sales and Marketing Senior Manager SalaryAlternate Job Titles:Director - Sales and Marketing, Managing Director, Sales & Marketing
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The Product Marketing Senior Manager analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brand based on research and analysis. Manages, develops, and oversees the implementation of marketing activities to maximize sales of a brand. Being a Product Marketing Senior Manager ensures product and brand initiatives support the organization's public image. Works with management and team leaders to identify and implement appropriate sales strategies. In addition, Product Marketing Senior Manager requires a bachelor's degree. Typically reports to senior management. The Product Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Working as a Product Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. View Product Marketing Senior Manager SalaryAlternate Job Titles:Product/Brand Marketing Senior Manager, Brand and Content Marketing Director, Brand Marketing Strategy Director, Product / Brand Marketing Director, Product Marketing DirectorCategory : Marketing
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The Senior Marketing Analyst assists in developing policies and ensures the marketing goals and plans are met. Creates marketing materials, plans and performs more complicated marketing activities for a larger region or product. Being a Senior Marketing Analyst analyzes market data to improve and monitor the performance of the marketing activities and plans. Develops marketing projects for product promotion, distribution, shelving and pricing. In addition, Senior Marketing Analyst typically requires a bachelor's degree. Typically reports to manager. Working as a Senior Marketing Analyst typically requires 4 to 7 years of related experience. Contributes to moderately complex aspects of a project. Work is generally independent and collaborative in nature. View Senior Marketing Analyst SalaryAlternate Job Titles:Marketing Analyst III, Marketing Operations Analyst III