Consumer Insights Analyst II Salary in Tennessee

The Consumer Insights Analyst II assists in developing and conducting focus groups, surveys, competitor intelligence studies, and industry research to support product development, category/brand management and marketing or sales initiatives. Analyzes customer and consumer data and research to identify trends, key indicators, patterns, and insights. Being a Consumer Insights Analyst II performs data collection, input, and aggregation processes to develop and maintain research databases. Uses market research and statistical methodologies and tools to perform analysis. In addition, Consumer Insights Analyst II requires a bachelor's degree. Typically reports to a supervisor. Being a Consumer Insights Analyst II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Consumer Insights Analyst II typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)

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