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How much does a Director of Consumer Insights make in Virginia? The average Director of Consumer Insights salary in Virginia is $204,301 as of February 26, 2024, but the range typically falls between $180,501 and $227,501. Salary ranges can vary widely depending on the city and many other important factors, including education, certifications, additional skills, the number of years you have spent in your profession.

Director of Consumer Insights Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Director of Consumer Insights Salary $158,832 VA February 26, 2024
25th Percentile Director of Consumer Insights Salary $180,501 VA February 26, 2024
50th Percentile Director of Consumer Insights Salary $204,301 VA February 26, 2024
75th Percentile Director of Consumer Insights Salary $227,501 VA February 26, 2024
90th Percentile Director of Consumer Insights Salary $248,623 VA February 26, 2024
25% $180,501 10% $158,832 90% $248,623 75% $227,501 $204,301 50%(Median) Didn’t find job title? Click
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Job Description

The Director of Consumer Insights leads insights team in market research initiatives focused on using customer, sales, brand, industry trends and other significant data in statistical analysis. Develops and directs the customer/consumer insights strategy based on business goals. Being a Director of Consumer Insights interprets research findings into actionable insights. Designs and implements qualitative and quantitative research projects and methodologies used to measure customer perceptions and satisfaction. In addition, Director of Consumer Insights provides analysis and guidance on addressing business issues and developing new products and services. Requires a bachelor's degree. Typically reports to top management. The Director of Consumer Insights manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Working as a Director of Consumer Insights typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Select a city to view specific salary and bonus information for Director of Consumer Insights

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Location Avg. Salary Date Updated
Location Annandale, VA Avg. Salary $228,712 Date Updated February 26, 2024
Location Virginia State University, VA Avg. Salary $204,633 Date Updated February 26, 2024
Location Abingdon, VA Avg. Salary $178,047 Date Updated February 26, 2024
Location Accomac, VA Avg. Salary $194,237 Date Updated February 26, 2024
Location Achilles, VA Avg. Salary $194,114 Date Updated February 26, 2024
Location Afton, VA Avg. Salary $187,210 Date Updated February 26, 2024
Location Alberta, VA Avg. Salary $203,400 Date Updated February 26, 2024
Location Aldie, VA Avg. Salary $227,685 Date Updated February 26, 2024
Location Alexandria, VA Avg. Salary $228,712 Date Updated February 26, 2024
Location Altavista, VA Avg. Salary $187,835 Date Updated February 26, 2024
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