How much does a Product/Brand Marketing Senior Manager make in Virginia? The average Product/Brand Marketing Senior Manager salary in Virginia is $178,469 as of February 26, 2024, but the range typically falls between $161,318 and $197,599. Salary ranges can vary widely depending on the city and many other important factors, including education, certifications, additional skills, the number of years you have spent in your profession.

Product/Brand Marketing Senior Manager Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Product/Brand Marketing Senior Manager Salary $145,702 VA February 26, 2024
25th Percentile Product/Brand Marketing Senior Manager Salary $161,318 VA February 26, 2024
50th Percentile Product/Brand Marketing Senior Manager Salary $178,469 VA February 26, 2024
75th Percentile Product/Brand Marketing Senior Manager Salary $197,599 VA February 26, 2024
90th Percentile Product/Brand Marketing Senior Manager Salary $215,016 VA February 26, 2024
25% $161,318 10% $145,702 90% $215,016 75% $197,599 $178,469 50%(Median) Didn’t find job title? Click
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What skills does a Product/Brand Marketing Senior Manager need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.

2.

Go-to-Market Strategy: A plan that details how an organization can engage with customers to convince them to buy their product or service and to gain a competitive advantage.

3.

Customer Success: Customer success is a method for ensuring customers reach their desired outcomes when using an organization's product or service.

Leadership 6.16%
Go-to-Market Strategy 2.18%
Customer Success 1.19%
Others 90.47%

Job Description for Product/Brand Marketing Senior Manager

Product/Brand Marketing Senior Manager manages, develops, and oversees the implementation of marketing activities to maximize sales of a brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Being a Product/Brand Marketing Senior Manager reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies effective sales channels. Additionally, Product/Brand Marketing Senior Manager translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. The Product/Brand Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Product/Brand Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Product/Brand Marketing Senior Manager in Virginia

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Location Avg. Salary Date Updated
Location Annandale, VA Avg. Salary $199,871 Date Updated February 26, 2024
Location Virginia State University, VA Avg. Salary $178,828 Date Updated February 26, 2024
Location Abingdon, VA Avg. Salary $155,595 Date Updated February 26, 2024
Location Accomac, VA Avg. Salary $169,743 Date Updated February 26, 2024
Location Achilles, VA Avg. Salary $169,636 Date Updated February 26, 2024
Location Afton, VA Avg. Salary $163,603 Date Updated February 26, 2024
Location Alberta, VA Avg. Salary $177,751 Date Updated February 26, 2024
Location Aldie, VA Avg. Salary $198,973 Date Updated February 26, 2024
Location Alexandria, VA Avg. Salary $199,871 Date Updated February 26, 2024
Location Altavista, VA Avg. Salary $164,149 Date Updated February 26, 2024

Career Path for Product/Brand Marketing Senior Manager

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Product/Brand Marketing Senior Manager, the first career path typically progresses to Top Category Management Executive.

Additionally, the second career path typically starts with a Product/Brand Marketing Director position, and then progresses to VP of Product/Brand Marketing.

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Jobs with a similar salary range to Product/Brand Marketing Senior Manager : Chief Branding Officer, Senior Associate Brand Manager

Product/Brand Marketing Senior Manager Salary in Virginia
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