How much does a Vice President of Sales and Marketing make in the United States? The average Vice President of Sales and Marketing salary in the United States is $316,173 as of March 26, 2024, but the range typically falls between $266,233 and $382,393. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

Vice President of Sales and Marketing Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Vice President of Sales and Marketing Salary $220,765 US March 26, 2024
25th Percentile Vice President of Sales and Marketing Salary $266,233 US March 26, 2024
50th Percentile Vice President of Sales and Marketing Salary $316,173 US March 26, 2024
75th Percentile Vice President of Sales and Marketing Salary $382,393 US March 26, 2024
90th Percentile Vice President of Sales and Marketing Salary $442,683 US March 26, 2024
25% $266,233 10% $220,765 90% $442,683 75% $382,393 $316,173 50%(Median) Didn’t find job title? Click
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Job Description

The Vice President of Sales and Marketing directs planning, forecasting, marketing program development, partner relationship development, collateral material development and customer satisfaction initiatives. Plans and directs all aspects of an organization's marketing and sales policies, objectives, and initiatives. Being a Vice President of Sales and Marketing identifies key marketing outlets and competitive strategies that will enable achievement of maximum sales volume. Establishes short and long term sales goals and quotas in line with corporate objectives. In addition, Vice President of Sales and Marketing requires a bachelor's degree. Typically reports to top management. The Vice President of Sales and Marketing manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)

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    Bachelor's Degree

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Average Base Salary

Core compensation

 
 
 
266233
382393
316173

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
339153
565113
428383
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Vice President of Sales and Marketing in the United States. The base salary for Vice President of Sales and Marketing ranges from $266,233 to $382,393 with the average base salary of $316,173. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $339,153 to $565,113 with the average total cash compensation of $428,383.
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266233
382393

 

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