Product Marketing Director Salary in West Virginia

The Product Marketing Director is responsible for managing the strategic product roadmap, product development, product launch, and product marketing in order to gain maximum benefit from each product. Directs and oversees all aspects of product life cycle management and brand management including understanding market demands, technology trends, and the competitive field. Being a Product Marketing Director ensures product and brand initiatives support the organization's public image. Oversees the development and reconfiguration of brand and product management strategies within an organization. In addition, Product Marketing Director typically requires a bachelor's degree. Typically reports to top management. The Product Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Working as a Product Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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