How much does a Marketing Specialist make in Columbia, SC? The average Marketing Specialist salary in Columbia, SC is $73,041 as of April 24, 2024, but the range typically falls between $62,345 and $83,789. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Marketing Specialist Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Marketing Specialist Salary $52,607 Columbia,SC April 24, 2024
25th Percentile Marketing Specialist Salary $62,345 Columbia,SC April 24, 2024
50th Percentile Marketing Specialist Salary $73,041 Columbia,SC April 24, 2024
75th Percentile Marketing Specialist Salary $83,789 Columbia,SC April 24, 2024
90th Percentile Marketing Specialist Salary $93,575 Columbia,SC April 24, 2024
25% $62,345 10% $52,607 90% $93,575 75% $83,789 $73,041 50%(Median) Didn’t find job title? Click
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What skills does a Marketing Specialist need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.

2.

Futures: Futures are derivative financial contracts obligating the buyer to purchase an asset or the seller to sell an asset at a predetermined future date and set price.

3.

Graphic Design: Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.

Initiative 4.12%
Futures 2.05%
Graphic Design 1.53%
Others 92.3%

Job Description for Marketing Specialist

Marketing Specialist is responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Creates, conveys brand messages and improves brand awareness. Being a Marketing Specialist develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars. Additionally, Marketing Specialist typically requires a bachelor's degree or its equivalent. Typically reports to a supervisor or manager. The Marketing Specialist gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Marketing Specialist typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)... View full job description

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Salary.com job board provides millions of Marketing Specialist information for you to search for. Click on search button below to see Marketing Specialist job openings or enter a new job title here.

Job Openings for Marketing Specialist in Columbia, SC
  • Our Story. Since 1873, educators have trusted Follett as a partner in the mission to build confident, independent, and well-rounded students. For administr...
    - 5 Days Ago
  • Social Media Marketing Specialist. 25 - 35 hours per week in Clemson, SC. True Orange Boutique is looking for part-time to full-time Social Media Specialis...
    - 2 Days Ago
  • We are seeking a Marketing Specialist to join our team and help us promote our pet products. The ideal candidate will have a passion for pets, experience w...
    - 1 Day Ago
  • Selected Candidate is responsible for coordinating and organizing various events within the travel industry, such as conferences, corporate meetings, incen...
    - 3 Days Ago
  • Job Details. Job Location. YMCA of Sumter - Sumter, SC. Position Type. Part Time. Education Level. High School. Salary Range. $12.00. Job Category. Marketi...
    - 4 Days Ago

Career Path for Marketing Specialist

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Marketing Specialist, the first career path typically progresses to Private Label Manager.

Additionally, the second career path typically starts with a Marketing Analyst III position, and then progresses to Marketing Analyst IV.

Those that have already made the climb...
Angela Hsu, Chief Marketing Officer
Beyond, Inc. operates as an online retailer of furniture and home furnishings products in the United States and Canada. The company offers furniture, bedding and bath, patio and outdoor, area rugs, tabletop and cookware, decor, storage and organization, small appliances, home improvement, and other products under the B... More
Fiscal Year Ended in 2022
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Marketing Specialist salary varies from city to city. Compared with national average salary of Marketing Specialist, the highest Marketing Specialist salary is in San Francisco, CA, where the Marketing Specialist salary is 25.0% above. The lowest Marketing Specialist salary is in Miami, FL, where the Marketing Specialist salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Marketing Specialist, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
62345
83789
73041

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
63502
86904
75024
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Specialist in Columbia, SC. The base salary for Marketing Specialist ranges from $62,345 to $83,789 with the average base salary of $73,041. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $63,502 to $86,904 with the average total cash compensation of $75,024.
Step 2 of 3

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

62345
83789

 

Step 3 of 3

How much should you be paid?

About Columbia, South Carolina    One of Columbia's more prominent geographical features is its fall line, the boundary between the upland Piedmont region and the Atlantic Coastal Plai....More

Columbia, South Carolina  area prices were up 1.5% from a year ago    View the Cost of Living in Columbia, South Carolina

Marketing Specialist Salary in popular cities: CharlestonNorth CharlestonMount Pleasant

Skills associated with Marketing Specialist: Marketing Communications, Customer Relationship Management (CRM) software, Marketing Support

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