What is the average Financial Advisor salary for Santa Cruz, CA?
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As of March 01, 2026, the average Financial Advisor salary in Santa Cruz, CA is $129,020. The chart below represents localized salaries for some of our most popular Financial Advisor job titles in Santa Cruz, CA. Salaries can vary greatly depending on numerous factors, including position, location, years of experience, and level of education. Salary.com’s team of Certified Compensation Professionals analyzed survey data collected from thousands of HR departments at companies of all sizes and industries to compile a range of salaries for various Financial Advisor job titles in Santa Cruz, CA. Apply your personal criteria to one of the job titles below to get your personalized salary estimate.
Financial Advisor Salaries in Santa Cruz, CA
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Financial Advisor I | $69,299 | $33.32 | Santa Cruz, CA | March 01, 2026 |
| Financial Advisor II | $85,636 | $41.17 | Santa Cruz, CA | March 01, 2026 |
| Financial Advisor IV | $153,964 | $74.02 | Santa Cruz, CA | March 01, 2026 |
| Financial Advisor III | $108,438 | $52.13 | Santa Cruz, CA | March 01, 2026 |
| Financial Modeling Consultant III | $117,145 | $56.32 | Santa Cruz, CA | March 01, 2026 |
| Financial Analyst III | $114,434 | $55.02 | Santa Cruz, CA | March 01, 2026 |
| Financial Analyst II | $91,408 | $43.95 | Santa Cruz, CA | March 01, 2026 |
| Financial Analyst IV | $138,762 | $66.71 | Santa Cruz, CA | March 01, 2026 |
| Financial Analyst V | $179,972 | $86.52 | Santa Cruz, CA | March 01, 2026 |
| Financial Assistant II | $62,336 | $29.97 | Santa Cruz, CA | March 01, 2026 |
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Develops individualized wealth management financial plans and recommendations to help clients attain financial goals by selecting investment solutions to minimize risk and grow wealth. Uses broad knowledge of investment products to educate clients on available investment options and create planning scenarios for retirement, education savings, and other financial objectives. Keeps abreast of economic conditions and new financial products to inform and advise clients on potential enhancements to existing financial plans and create up-sell opportunities. Monitors client portfolios to ensure appropriate risk profile. Follows all regulatory and organizational policies and procedures. May be involved with selling or coordinating the purchase of additional financial products or services to clients. Requires a bachelor's degree in finance, accounting, business or equivalent. May have or be working towards the Certified Financial Planner (CFP) designation. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience. Financial Advisor I Salaries in Santa Cruz, CAAlternate Job Titles:Wealth Management Advisor I, Financial Advisor I
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Develops individualized wealth management financial plans and recommendations to help clients attain financial goals by selecting investment solutions to minimize risk and grow wealth. Uses broad knowledge of investment products to educate clients on available investment options and create planning scenarios for retirement, education savings, and other financial objectives. Keeps abreast of economic conditions and new financial products to inform and advise clients on potential enhancements to existing financial plans and create up-sell opportunities. Monitors client portfolios to ensure appropriate risk profile. Follows all regulatory and organizational policies and procedures. May be involved with selling or coordinating the purchase of additional financial products or services to clients. Requires a bachelor's degree in finance, accounting, business or equivalent. May have or be working towards the Certified Financial Planner (CFP) designation. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2 -4 years of related experience. Financial Advisor II Salaries in Santa Cruz, CAAlternate Job Titles:Wealth Management Advisor II, Financial Advisor II
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Develops individualized wealth management financial plans and recommendations to help clients attain financial goals by selecting investment solutions to minimize risk and grow wealth. Uses broad knowledge of investment products to educate clients on available investment options and create planning scenarios for retirement, education savings, and other financial objectives. Keeps abreast of economic conditions and new financial products to inform and advise clients on potential enhancements to existing financial plans and create up-sell opportunities. Monitors client portfolios to ensure appropriate risk profile. Follows all regulatory and organizational policies and procedures. May be involved with selling or coordinating the purchase of additional financial products or services to clients. Requires a bachelor's degree in finance, accounting, business or equivalent. Typically has the Certified Financial Planner (CFP) designation. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience. Financial Advisor IV Salaries in Santa Cruz, CAAlternate Job Titles:Wealth Management Advisor IV, Financial Advisor IV
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Develops individualized wealth management financial plans and recommendations to help clients attain financial goals by selecting investment solutions to minimize risk and grow wealth. Uses broad knowledge of investment products to educate clients on available investment options and create planning scenarios for retirement, education savings, and other financial objectives. Keeps abreast of economic conditions and new financial products to inform and advise clients on potential enhancements to existing financial plans and create up-sell opportunities. Monitors client portfolios to ensure appropriate risk profile. Follows all regulatory and organizational policies and procedures. May be involved with selling or coordinating the purchase of additional financial products or services to clients. Requires a bachelor's degree in finance, accounting, business or equivalent. May have the Certified Financial Planner (CFP) designation. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4 -7 years of related experience. Financial Advisor III Salaries in Santa Cruz, CAAlternate Job Titles:Wealth Management Advisor III, Financial Advisor III
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Responsible for developing and refining models to forecast financial performance and provide strategic guidance to clients. Evaluates financial data, market research, and historical performance to identify trends and make recommendations. Provides strategic guidance on how to successfully implement changes to align with strategic goals. Tracks variances between financial projections and actual results to identify and troubleshoot differences and recommend adjustments or improvements. Stays current on industry best practices and emerging trends and makes recommendations to clients accordingly. Requires a bachelor's degree. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience. Financial Modeling Consultant III Salaries in Santa Cruz, CAAlternate Job Titles:External Financial Modeling Analyst III, Financial Modeling Advisor III, Financial Modeling Consultant III
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Analyzes and interprets financial data to advise and support strategic decision-making and achieve business objectives. Ensures all financial reporting, operations, and transactions maintain compliance with organizational and regulatory financial policies, standards, and controls. Utilizes financial modeling and analytical tools to measure and forecast the impact of various economic scenarios, risks, and business changes. Tracks variances between financial projections and actual results to identify and troubleshoot differences and recommend adjustments or improvements. Prepares balance sheets, income statements, cash flow analyses, and other financial reports to assess company performance and financial health. Requires a bachelor's degree. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience. Financial Analyst III Salaries in Santa Cruz, CAAlternate Job Titles:Financial Specialist III, Financial Analyst III
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Analyzes and interprets financial data to advise and support strategic decision-making and achieve business objectives. Ensures all financial reporting, operations, and transactions maintain compliance with organizational and regulatory financial policies, standards, and controls. Utilizes financial modeling and analytical tools to measure and forecast the impact of various economic scenarios, risks, and business changes. Tracks variances between financial projections and actual results to identify and troubleshoot differences and recommend adjustments or improvements. Prepares balance sheets, income statements, cash flow analyses, and other financial reports to assess company performance and financial health. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. Financial Analyst II Salaries in Santa Cruz, CAAlternate Job Titles:Financial Specialist II, Financial Analyst II
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Analyzes and interprets financial data to advise and support strategic decision-making and achieve business objectives. Ensures all financial reporting, operations, and transactions maintain compliance with organizational and regulatory financial policies, standards, and controls. Utilizes financial modeling and analytical tools to measure and forecast the impact of various economic scenarios, risks, and business changes. Tracks variances between financial projections and actual results to identify and troubleshoot differences and recommend adjustments or improvements. Prepares balance sheets, income statements, cash flow analyses, and other financial reports to assess company performance and financial health. Requires a bachelor's degree. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience. Financial Analyst IV Salaries in Santa Cruz, CAAlternate Job Titles:Financial Specialist IV, Financial Analyst IV
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Analyzes and interprets financial data to advise and support strategic decision-making and achieve business objectives. Ensures all financial reporting, operations, and transactions maintain compliance with organizational and regulatory financial policies, standards, and controls. Utilizes financial modeling and analytical tools to measure and forecast the impact of various economic scenarios, risks, and business changes. Tracks variances between financial projections and actual results to identify and troubleshoot differences and recommend adjustments or improvements. Prepares balance sheets, income statements, cash flow analyses, and other financial reports to assess company performance and financial health. Requires a bachelor's degree. Typically reports to a manager. Works autonomously. Goals are generally communicated in "solution" or project goal terms. May provide a leadership role for the work group through knowledge in the area of specialization. Works on advanced, complex technical projects or business issues requiring state of the art technical or industry knowledge. Typically requires 10+ years of related experience. Financial Analyst V Salaries in Santa Cruz, CAAlternate Job Titles:Financial Specialist V, Financial Analyst V
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Collects and maintains financial data to advise and support business objectives. Assists with preparation of financial reports and metrics for analysis. Updates and maintains financial dashboards for management insight. Ensures all financial reporting, operations, and transactions maintain compliance with organizational and regulatory financial policies, standards, and controls. May require a bachelor's degree. Typically reports to a supervisor. Works under moderate supervision. Gaining or has attained full proficiency in a specific area of discipline. Typically requires 1-3 years of related experience. Financial Assistant II Salaries in Santa Cruz, CAAlternate Job Titles:Associate Financial Analyst II, Financial Assistant II