What is the average General Manager salary for Santa Cruz, CA?
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As of February 01, 2026, the average General Manager salary in Santa Cruz, CA is $190,986. The chart below represents localized salaries for some of our most popular General Manager job titles in Santa Cruz, CA. Salaries can vary greatly depending on numerous factors, including position, location, years of experience, and level of education. Salary.com’s team of Certified Compensation Professionals analyzed survey data collected from thousands of HR departments at companies of all sizes and industries to compile a range of salaries for various General Manager job titles in Santa Cruz, CA. Apply your personal criteria to one of the job titles below to get your personalized salary estimate.
General Manager Salaries in Santa Cruz, CA
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Plant General Manager | $281,262 | $135.22 | Santa Cruz, CA | February 01, 2026 |
| Multi Plant General Manager | $297,129 | $142.85 | Santa Cruz, CA | February 01, 2026 |
| Casino General Manager | $189,653 | $91.18 | Santa Cruz, CA | February 01, 2026 |
| Quality Generalist Manager | $138,384 | $66.53 | Santa Cruz, CA | February 01, 2026 |
| Hotel Manager Assistant | $81,031 | $38.96 | Santa Cruz, CA | February 01, 2026 |
| General Maintenance Supervisor | $111,639 | $53.67 | Santa Cruz, CA | February 01, 2026 |
| Assistant Restaurant Manager | $55,817 | $26.84 | Santa Cruz, CA | February 01, 2026 |
| Hotel Manager | $134,472 | $64.65 | Santa Cruz, CA | February 01, 2026 |
| General Laborer | $42,300 | $20.34 | Santa Cruz, CA | February 01, 2026 |
| General Laborer, Sr. | $52,500 | $25.24 | Santa Cruz, CA | February 01, 2026 |
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Directs, manages, and optimizes a plant or production facility's overall operations and financial performance (P&L). Sets policies and procedures that guide plant operations' productivity, quality, and cost efficiency. Systematically collects operational metrics to analyze productivity and set performance targets to meet revenue and cost goals. Supports the development and deployment of manufacturing practices focused on quality and continuous improvement. Ensures robust plant safety and security inspections, auditing, and training procedures are implemented to meet OSHA and other required regulations. Leads labor relations negotiations and engages with union leadership involving plant operations. Oversees multi-functional plant teams including finance, engineering, materials, quality assurance, and human resources. Requires a bachelor's degree in engineering, finance or equivalent. Typically reports to senior management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. Plant General Manager Salaries in Santa Cruz, CAAlternate Job Titles:Plant GM, Site General Manager, Plant General Manager
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Directs, manages, and optimizes the overall operations and financial performance (P&L) of multiple plants or production facilities. Sets policies and procedures that guide plant operations' productivity, quality, and cost efficiency. Systematically collects operational metrics to analyze productivity and set performance targets to meet revenue and cost goals. Supports the development and deployment of manufacturing practices focused on quality and continuous improvement. Ensures robust plant safety and security inspections, auditing, and training procedures are implemented to meet OSHA and other required regulations. Leads labor relations negotiations and engages with union leadership involving plant operations. Oversees multi-functional plant teams including finance, engineering, materials, quality assurance, and human resources. Requires a bachelor's degree in engineering, finance or equivalent. Typically reports to top management. Manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. Multi Plant General Manager Salaries in Santa Cruz, CAAlternate Job Titles:Multiple Facility/Plant General Manager, Multi Plant General ManagerCategories : Manufacturing , Executive and Management , Logistics , Materials Management , Skilled and Trades
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Responsible for all aspects of the casino including operations, staffing, and customer satisfaction. Oversees all casino departments to ensure operations align with organizational goals and strategies. Monitors security operations, gaming facilities, and ensures compliance with all federal and state gaming regulations. May require a bachelor's degree. Typically reports to senior management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Casino General Manager Salaries in Santa Cruz, CACategory : Hotel, Gaming, Leisure, and Travel
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Develops and administers policies and procedures for evaluating and improving the quality of products, materials, components and/or manufacturing processes. Makes recommendations to ensure production runs meet established quality standards and predicted yields. Ensures employees follow established procedures and complete quality assurance work within time and budgetary constraints. May be responsible for ensuring products meet international quality standards such as ISO 9001. Works across a variety of quality assurance disciplines. Requires a bachelor's degree. Typically reports to a head of a unit/department. Manages subordinate staff in the day-to-day performance of their jobs.True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. Quality Generalist Manager Salaries in Santa Cruz, CAAlternate Job Titles:Quality General Manager, Quality Methods and Optimization Manager, Quality Generalist Manager
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Responsible for supporting the Hotel Manager with daily hotel operations and services. Responsible for ensuring guest satisfaction, responds to complaints, and ensures hotel profitability. Tends to all facets of hotel operations in the absence of the Hotel Manager. May require a bachelor's degree. Typically reports to a manager. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. Hotel Manager Assistant Salaries in Santa Cruz, CAAlternate Job Titles:Hotel Assistant General Manager, Hotel Manager AssistantCategory : Hotel, Gaming, Leisure, and Travel
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Supervises and coordinates the general maintenance of buildings, equipment, and/or machinery. Oversees staff that performs masonry, painting, electrical, carpentry, tool-making, and/or machine shop work. Estimates hours needed to complete tasks, prepares work schedules, assigns work, and inspects completed projects to ensure work meets quality standards. Requires a high school diploma. May require certain certifications in the field. Typically reports to a manager. Supervises a small group of para-professional staff in an organization characterized by highly transactional or repetitive processes. Contributes to the development of processes and procedures. Typically requires 3 years experience in the related area as an individual contributor. Thorough knowledge of functional area under supervision. General Maintenance Supervisor Salaries in Santa Cruz, CAAlternate Job Titles:Facilities Maintenance Supervisor, General Maintenance Supervisor
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Assists the Restaurant Manager in the overall operations of the restaurant. Recruits and trains restaurant employees. Assists in inventory control and budgeting. Ensures that regulatory guidelines of the food services industry are being followed by all employees. Requires a high school diploma or its equivalent. Typically reports to a manager. Supervises a small group of para-professional staff in an organization characterized by highly transactional or repetitive processes. Contributes to the development of processes and procedures. Thorough knowledge of functional area under supervision. Typically requires 3 years experience in the related area as an individual contributor. Assistant Restaurant Manager Salaries in Santa Cruz, CAAlternate Job Titles:Restaurant Assistant General Manager, Restaurant Operations Assistant Manager, Assistant Restaurant Manager
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Manages all aspects of the hotel property including operations, staffing, and customer satisfaction. Responsible for maximizing operational efficiency and profitability. Monitors all operating costs, budgets, and forecasts. Oversees property maintenance and appearances. May require a bachelor's degree. Typically reports to top management. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. Typically requires 3+ years of managerial experience. Hotel Manager Salaries in Santa Cruz, CAAlternate Job Titles:Hotel General Manager, Hotel ManagerCategory : Hotel, Gaming, Leisure, and Travel
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Performs general manual labor tasks including loading, unloading, lifting, digging, and moving materials. Operates a variety of tools to complete assignments according to internal and external policies and regulations. Assembles and disassembles machines, tools, and other work-related equipment. Assists engineers and a variety of other functions with manual labor tasks as needed. May require a high school diploma. Typically reports to a supervisor. Works under the close direction of senior personnel in the functional area. Possesses a moderate understanding of general aspects of the job. May require 0-1 year of general work experience. General Laborer Salaries in Santa Cruz, CAAlternate Job Titles:Construction Laborer, Roustabout, Trade Helper, General Laborer
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Performs general manual labor tasks including loading, unloading, lifting, digging, and moving materials. Operates a variety of tools to complete assignments according to internal and external policies and regulations. Assembles and disassembles machines, tools, and other work-related equipment. Assists engineers and a variety of other functions with manual labor tasks as needed. May require a high school diploma. Typically reports to a supervisor. Works under moderate supervision. Gaining or has attained full proficiency in a specific area of discipline. Typically requires 1-3 years of related experience. General Laborer, Sr. Salaries in Santa Cruz, CAAlternate Job Titles:Senior Construction Laborer, Senior Roustabout, Senior Trade Helper, General Laborer, Sr.