What is the average Retail Manager salary for Santa Cruz, CA?
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As of June 01, 2026, the average Retail Manager salary in Santa Cruz, CA is $120,799. The chart below represents localized salaries for some of our most popular Retail Manager job titles in Santa Cruz, CA. Salaries can vary greatly depending on numerous factors, including position, location, years of experience, and level of education. Salary.com’s team of Certified Compensation Professionals analyzed survey data collected from thousands of HR departments at companies of all sizes and industries to compile a range of salaries for various Retail Manager job titles in Santa Cruz, CA. Apply your personal criteria to one of the job titles below to get your personalized salary estimate.
Retail Manager Salaries in Santa Cruz, CA
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| District Retail Sales Manager | $142,720 | $68.62 | Santa Cruz, CA | June 01, 2026 |
| Retail Store Manager | $95,418 | $45.87 | Santa Cruz, CA | June 01, 2026 |
| Retail Store Department Manager | $62,063 | $29.84 | Santa Cruz, CA | June 01, 2026 |
| Regional Retail Sales Manager | $173,751 | $83.53 | Santa Cruz, CA | June 01, 2026 |
| Retail Store Manager Assistant | $65,074 | $31.29 | Santa Cruz, CA | June 01, 2026 |
| Retail Store Manager Trainee | $59,043 | $28.39 | Santa Cruz, CA | June 01, 2026 |
| Retail Store Shift Supervisor | $44,779 | $21.53 | Santa Cruz, CA | June 01, 2026 |
| Retail Area Supervisor | $94,159 | $45.27 | Santa Cruz, CA | June 01, 2026 |
| Retail Third Keyholder | $47,048 | $22.62 | Santa Cruz, CA | June 01, 2026 |
| Retail Sales Staff | $38,755 | $18.63 | Santa Cruz, CA | June 01, 2026 |
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Oversees retail stores operations of a given district to maximize sales and profitability. Defines policies and strategies to drive retail store sales. Reviews performance reports to monitor operations in an area. Requires a bachelor's degree. Typically reports to a regional manager or zone manager. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. District Retail Sales Manager Salaries in Santa Cruz, CAAlternate Job Titles:Retail Sales Operations District Manager, District Retail Sales Manager
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Manages the day-to-day operations of a retail store. Has responsibility of staffing, store compliance, inventory management, and promotion. Maintains and oversees accuracy of records associated with cash, receipts, inventories, and employee attendance. May require a bachelor's degree or its equivalent. Typically reports to a senior manager. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. Retail Store Manager Salaries in Santa Cruz, CAAlternate Job Titles:Retail Store Team Leader, Store Operations Manager, Retail Store Manager
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Oversees merchandising and staff in a department. May have keyholder responsibilities. Responsible for department retail sales staff training, assignments, and scheduling. Requires a high school diploma. Typically reports to a manager or head of a unit/department. Supervises a small group of para-professional staff in an organization characterized by highly transactional or repetitive processes. Contributes to the development of processes and procedures. Typically requires 3 years experience in the related area as an individual contributor. Thorough knowledge of functional area under supervision. Retail Store Department Manager Salaries in Santa Cruz, CAAlternate Job Titles:Retail Department Sales Staff Manager, Retail Store Department Manager
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Manages multiple district managers within a geographic region to maximize sales and profitability. Adjusts retail sales goals and procedures for each district based on goals set for the whole region. Implements regional sales and marketing promotions to meet short- and long-term retail sales strategies. Requires a bachelor's degree. Typically reports to a zone manager. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. Regional Retail Sales Manager Salaries in Santa Cruz, CAAlternate Job Titles:Regional District Sales Manager, Regional Retail Sales Manager
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Assists the store manager with day-to-day operations of a retail store. Ensures customer needs are met, complaints are resolved, and service is quick and efficient. Requires a high school diploma. Typically reports to Retail Store Manager. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Thorough knowledge of department processes. Typically requires 3-5 years experience in the related area as an individual contributor. Retail Store Manager Assistant Salaries in Santa Cruz, CAAlternate Job Titles:Assistant Store Manager - Retail, Retail Store Assistant Team Leader, Retail Store Operations Assistant Manager, Retail Store Manager Assistant
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Learns overall operation of store under direction of a store manager. Supervises and leads store team under the guidance of a store manager. Gains knowledge and competency in financial processes required to manage a retail store. Handles escalated customer service issues. Learns to lead staffing and training initiatives. May require a bachelor's degree. Typically reports to a manager. Independently performs a wide range of complex duties under general guidance from supervisors. Has gained full proficiency in a broad range of activities related to the job. Typically requires 5-7 years of related experience. Retail Store Manager Trainee Salaries in Santa Cruz, CAAlternate Job Titles:Retail Manager in Training (MIT), Retail Store Manager Trainee
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Supervises the staff of a retail store during an assigned shift. Ensures customer needs are met, complaints are resolved, and service is quick and efficient. Maintains store appearance and product presentation to company standards. Provides support to sales associates during peak periods or when scheduling conflicts arise. Requires a high school diploma. Typically reports to a store manager. Supervises a small group of para-professional staff in an organization characterized by highly transactional or repetitive processes. Contributes to the development of processes and procedures. Typically requires 3 years experience in the related area as an individual contributor. Thorough knowledge of functional area under supervision. Retail Store Shift Supervisor Salaries in Santa Cruz, CAAlternate Job Titles:Retail Shift Supervisor, Retail Store Associate/Shift Supervisor, Retail Store Shift SupervisorCategory : Retail/Wholesale
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Supervises and leads retail store managers in a given geographic area to maximize sales and profitability. Develops and implements policies for area stores. Provides technical guidance to a group of store managers. Reviews performance reports to monitor operations in an area. Typically requires a bachelor's degree. Typically reports to a district manager. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. Retail Area Supervisor Salaries in Santa Cruz, CAAlternate Job Titles:Retail Store Area Manager, Retail Store Area Team Leader, Retail Area Supervisor
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Responsible for selling goods and assisting customers on the selling floor. Provides expert knowledge and advice in the selection of goods and merchandise. Oversees and attends to the entire purchase process to ensure customer satisfaction. Ensures customer needs are met and complaints are resolved. Builds strong and lasting customer relationships to facilitate future sales. Opens and closes store when manager or assistant manager is not present. May assume store manager responsibility when necessary. Requires a high school diploma. Typically reports to a manager. Works independently within established procedures associated with the specific job function. Has gained proficiency in multiple competencies relevant to the job. Typically requires 3-5 years of related experience. Retail Third Keyholder Salaries in Santa Cruz, CAAlternate Job Titles:Retail Opener/Closer Keyholder, Retail Third Keyholder
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Responsible for selling goods and assisting customers on the selling floor. Provides suggestions and product information based on customers' needs. Maintains a thorough, up to date knowledge of products, sales and promotions. May help with store opening and closing procedures. Typically requires a high school diploma or equivalent. Typically reports to a supervisor. Works under moderate supervision. Gaining or has attained full proficiency in a specific area of discipline. Typically requires 1-3 years of related experience. Retail Sales Staff Salaries in Santa Cruz, CAAlternate Job Titles:Retail Sales Associate, Retail Sales Staff