What is the average Store Manager salary for Santa Cruz, CA?
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As of April 01, 2026, the average Store Manager salary in Santa Cruz, CA is $93,754. The chart below represents localized salaries for some of our most popular Store Manager job titles in Santa Cruz, CA. Salaries can vary greatly depending on numerous factors, including position, location, years of experience, and level of education. Salary.com’s team of Certified Compensation Professionals analyzed survey data collected from thousands of HR departments at companies of all sizes and industries to compile a range of salaries for various Store Manager job titles in Santa Cruz, CA. Apply your personal criteria to one of the job titles below to get your personalized salary estimate.
Store Manager Salaries in Santa Cruz, CA
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Retail Store Manager | $94,927 | $45.64 | Santa Cruz, CA | April 01, 2026 |
| Retail Store Manager Assistant | $64,730 | $31.12 | Santa Cruz, CA | April 01, 2026 |
| Grocery Store Manager | $103,273 | $49.65 | Santa Cruz, CA | April 01, 2026 |
| Commercial Tire Store Manager | $113,147 | $54.40 | Santa Cruz, CA | April 01, 2026 |
| Retail Tire Store Manager | $89,045 | $42.81 | Santa Cruz, CA | April 01, 2026 |
| Grocery Store Manager Assistant | $73,807 | $35.48 | Santa Cruz, CA | April 01, 2026 |
| Retail Store Manager Trainee | $58,735 | $28.24 | Santa Cruz, CA | April 01, 2026 |
| Retail & Commercial Tire Store Manager | $101,599 | $48.85 | Santa Cruz, CA | April 01, 2026 |
| Commercial Tire Store Manager Assistant | $68,696 | $33.03 | Santa Cruz, CA | April 01, 2026 |
| Retail Tire Store Manager Assistant | $50,737 | $24.39 | Santa Cruz, CA | April 01, 2026 |
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Manages the day-to-day operations of a retail store. Has responsibility of staffing, store compliance, inventory management, and promotion. Maintains and oversees accuracy of records associated with cash, receipts, inventories, and employee attendance. May require a bachelor's degree or its equivalent. Typically reports to a senior manager. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. Retail Store Manager Salaries in Santa Cruz, CAAlternate Job Titles:Retail Store Team Leader, Store Operations Manager, Retail Store Manager
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Assists the store manager with day-to-day operations of a retail store. Ensures customer needs are met, complaints are resolved, and service is quick and efficient. Requires a high school diploma. Typically reports to Retail Store Manager. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Thorough knowledge of department processes. Typically requires 3-5 years experience in the related area as an individual contributor. Retail Store Manager Assistant Salaries in Santa Cruz, CAAlternate Job Titles:Assistant Store Manager - Retail, Retail Store Assistant Team Leader, Retail Store Operations Assistant Manager, Retail Store Manager Assistant
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Plans and directs the day-to-day operations of a grocery store. Develops strategies to improve customer service, drive store sales, and increase profitability. Ensures customer needs are met, complaints are resolved, and service is quick and efficient. Ensures all products and displays are merchandised effectively to maximize sales and profitability. Forecasts staffing needs and develops a recruiting strategy to provide optimal staffing in all areas. May require a bachelor's degree or equivalent. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. Grocery Store Manager Salaries in Santa Cruz, CAAlternate Job Titles:Supermarket Manager, Grocery Store ManagerCategory : Retail/Wholesale
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Plans and directs the day-to-day operations of a commercial tire store/center. Develops strategies to improve customer service, drive store sales, and increase profitability. Ensures customer needs are met, complaints are resolved, and service is quick and efficient. Hires and manages store personnel. May require a bachelor's degree in area of specialty. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. Commercial Tire Store Manager Salaries in Santa Cruz, CAAlternate Job Titles:Commercial Automotive Store Manager, Commercial Tire Store ManagerCategory : Retail/Wholesale
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Plans and directs the day-to-day operations of retail tire store/center. Develops strategies to improve customer service, drive store sales, and increase profitability. Ensures customer needs are met, complaints are resolved, and service is quick and efficient. Hires and manages store personnel. May require a bachelor's degree in area of specialty. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. Retail Tire Store Manager Salaries in Santa Cruz, CAAlternate Job Titles:Retail Automotive/Tire Store Manager, Retail Tire Store ManagerCategory : Retail/Wholesale
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Assists the store manager with the day-to-day operations of a grocery store. Implements strategies to improve customer service, drive store sales, and increase profitability. Ensures customer needs are met, complaints are resolved, and service is quick and efficient. Maintains store appearance and product presentation to company standards. Provides support to sales associates during peak periods or when scheduling conflicts arise. Requires a high school diploma. Typically reports to a head of a unit/department. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Thorough knowledge of department processes. Typically requires 3-5 years experience in the related area as an individual contributor. Grocery Store Manager Assistant Salaries in Santa Cruz, CAAlternate Job Titles:Supermarket Assistant Manager, Grocery Store Manager AssistantCategory : Retail/Wholesale
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Learns overall operation of store under direction of a store manager. Supervises and leads store team under the guidance of a store manager. Gains knowledge and competency in financial processes required to manage a retail store. Handles escalated customer service issues. Learns to lead staffing and training initiatives. May require a bachelor's degree. Typically reports to a manager. Independently performs a wide range of complex duties under general guidance from supervisors. Has gained full proficiency in a broad range of activities related to the job. Typically requires 5-7 years of related experience. Retail Store Manager Trainee Salaries in Santa Cruz, CAAlternate Job Titles:Retail Manager in Training (MIT), Retail Store Manager Trainee
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Plans and directs the day-to-day operations of a tire store/center that markets to both retail and commercial clients. Develops strategies to improve customer service, drive store sales, and increase profitability. Ensures customer needs are met, complaints are resolved, and service is quick and efficient. Hires and manages store personnel. May require a bachelor's degree in area of specialty. Typically reports to a director. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. Retail & Commercial Tire Store Manager Salaries in Santa Cruz, CAAlternate Job Titles:Retail & Commercial Automotive/Tire Store Manager, Retail & Commercial Tire Store ManagerCategory : Retail/Wholesale
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Assists the store manager with the day-to-day operations of a commercial tire store/center. Ensures customer needs are met, complaints are resolved, and service is quick and efficient. Manages the tire center in absence of the manager. May require a bachelor's degree in area of specialty. Typically reports to a store manager. Working team member that may validate or coordinate the work of others on a support team. Suggests improvements to process, is a knowledge resource for other team members. Has no authority for staff actions. Generally has a minimum of 2 years experience as an individual contributor. Thorough knowledge of the team processes. Commercial Tire Store Manager Assistant Salaries in Santa Cruz, CAAlternate Job Titles:Commercial Automotive Store Assistant Manager, Commercial Tire Store Manager AssistantCategory : Retail/Wholesale
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Assists the store manager with the day-to-day operations of a retail tire store/center. Ensures customer needs are met, complaints are resolved, and service is quick and efficient. Manages the tire center in absence of the manager. May require a bachelor's degree in area of specialty or in a related area. Typically reports to a store manager. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Thorough knowledge of department processes. Typically requires 3-5 years experience in the related area as an individual contributor. Retail Tire Store Manager Assistant Salaries in Santa Cruz, CAAlternate Job Titles:Retail Automotive/Tire Store Assistant Manager, Retail Tire Store Manager AssistantCategory : Retail/Wholesale