What is the average Search Engine Optimization Senior Specialist salary for Worcester, MA?
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As of June 01, 2025, the average Search Engine Optimization Senior Specialist salary in Worcester, MA is $131,989. The chart below represents localized salaries for some of our most popular Search Engine Optimization Senior Specialist job titles in Worcester, MA. Salaries can vary greatly depending on numerous factors, including position, location, years of experience, and level of education. Salary.com’s team of Certified Compensation Professionals analyzed survey data collected from thousands of HR departments at companies of all sizes and industries to compile a range of salaries for various Search Engine Optimization Senior Specialist job titles in Worcester, MA. Apply your personal criteria to one of the job titles below to get your personalized salary estimate.
Search Engine Optimization Senior Specialist Salaries in Worcester, MA
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Search Engine Optimization Specialist III | $144,700 | $69.57 | Worcester, MA | June 01, 2025 |
| Search Engine Optimization Specialist II | $107,608 | $51.73 | Worcester, MA | June 01, 2025 |
| Search Engine Optimization Specialist I | $82,744 | $39.78 | Worcester, MA | June 01, 2025 |
| Search Engine Optimization Manager | $128,620 | $61.84 | Worcester, MA | June 01, 2025 |
| Search Engine Marketing Senior Specialist | $106,877 | $51.38 | Worcester, MA | June 01, 2025 |
| Search Engine Marketing Specialist | $80,421 | $38.66 | Worcester, MA | June 01, 2025 |
| Business Process Optimization Senior Manager | $181,132 | $87.08 | Worcester, MA | June 01, 2025 |
| Business Process Optimization Specialist IV | $132,802 | $63.85 | Worcester, MA | June 01, 2025 |
| Business Process Optimization Specialist V | $167,782 | $80.66 | Worcester, MA | June 01, 2025 |
| Business Process Optimization Specialist I | $70,659 | $33.97 | Worcester, MA | June 01, 2025 |
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Monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Requires a bachelor's degree. Typically reports to a manager or head of a unit/department. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience. Search Engine Optimization Specialist III Salaries in Worcester, MAAlternate Job Titles:SEO Technical Specialist III, Technical PPC/SEO Specialist III, Search Engine Optimization Specialist III
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Monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Requires a bachelor's degree. Typically reports to a manager or head of a unit/department. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience. Search Engine Optimization Specialist II Salaries in Worcester, MAAlternate Job Titles:SEO Technical Specialist II, Technical PPC/SEO Specialist II, Search Engine Optimization Specialist II
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Monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Requires a bachelor's degree. Typically reports to a manager or head of a unit/department. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. Search Engine Optimization Specialist I Salaries in Worcester, MAAlternate Job Titles:SEO Analyst, SEO Technical Specialist I, Technical PPC/SEO Specialist I, Search Engine Optimization Specialist ICategory : IT - Networking
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Manages an SEO team to optimize site traffic, improve user experience, and increase conversions. Oversees and monitors keyword research, search behavior analyses, technical audits, and content gap analyses. Uses SEO reports, audits and dashboards to identify areas for optimization and leads projects to implement those findings. Conducts competitive research and deploys the latest developments in SEO. Requires a bachelor's degree. Typically reports to a head of a unit/department. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. Search Engine Optimization Manager Salaries in Worcester, MAAlternate Job Titles:SEO Technical Manager, Technical PPC/SEO Manager, Search Engine Optimization Manager
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Designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Analyzes data and runs testing to identify trends and create a more optimized campaign. Researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. Uses knowledge and experience with search engine platforms' advertising analytics functions to gather useful information and run AB testing. Typically requires a bachelor's degree. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience. Search Engine Marketing Senior Specialist Salaries in Worcester, MAAlternate Job Titles:Marketing PPC/SEM Senior Specialist, SEM Plan/Campaign Senior Specialist, SEM/SEO Senior Strategist, SEO Marketing Analyst II, Search Engine Marketing Senior Specialist
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Designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Analyzes data and runs testing to identify trends and create a more optimized campaign. Researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. Uses search engine platforms' advertising analytics functions to gather useful information and run AB testing. Typically requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. Search Engine Marketing Specialist Salaries in Worcester, MAAlternate Job Titles:Marketing PPC/SEM Specialist, SEM Plan/Campaign Specialist, SEM/SEO Strategist, SEO Marketing Analyst I, Search Engine Marketing Specialist
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Manages teams that study and develop optimization changes to an organization's business processes to improve operational efficiencies, quality, service, and profitability. Conducts research on best practices and industry trends for the business. Oversees the in-depth analysis of existing workflows. Utilizes flowcharts and process maps to define existing processes and identify areas needing improvement. Engages and organizes subject matter experts and cross-functional groups to collect inputs. Implements the tools required to collect and measure relevant data, identify key performance indicators (KPI), and produce a data-driven analysis of critical functions. Introduces new business processes to the organization and produces documentation, tools, and training to support adoption. Requires a bachelor's degree. Typically reports to a director. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. Business Process Optimization Senior Manager Salaries in Worcester, MAAlternate Job Titles:Business Process Analysis Senior Manager, Business Process Design Senior Manager, Business Process Transformation Senior Manager, Business Process Optimization Senior Manager
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Researches, analyzes, and recommends changes to an organization's business processes to improve operational efficiencies, quality, service, and profitability. Collects and studies operational and performance data to identify trends and opportunities for improvement. Develops process documentation and project plans. Creates flowcharts, process maps, and diagrams. Supports cross-functional activities and working sessions during projects' design and implementation phases. Designs and prepares documentation, training materials, and communications supporting new processes. May deliver training to impacted business units. Requires a bachelor's degree. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience. Business Process Optimization Specialist IV Salaries in Worcester, MAAlternate Job Titles:Business Process Analyst IV, Business Process Transformation Analyst IV, Business Process Optimization Specialist IV
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Researches, analyzes, and recommends changes to an organization's business processes to improve operational efficiencies, quality, service, and profitability. Collects and studies operational and performance data to identify trends and opportunities for improvement. Develops process documentation and project plans. Creates flowcharts, process maps, and diagrams. Supports cross-functional activities and working sessions during projects' design and implementation phases. Designs and prepares documentation, training materials, and communications supporting new processes. May deliver training to impacted business units. Requires a bachelor's degree. Typically reports to a manager. Works autonomously. Goals are generally communicated in "solution" or project goal terms. May provide a leadership role for the work group through knowledge in the area of specialization. Works on advanced, complex technical projects or business issues requiring state of the art technical or industry knowledge. Typically requires 10+ years of related experience. Business Process Optimization Specialist V Salaries in Worcester, MAAlternate Job Titles:Business Process Analyst V, Business Process Transformation Analyst V, Business Process Optimization Specialist V
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Researches, analyzes, and recommends changes to an organization's business processes to improve operational efficiencies, quality, service, and profitability. Collects and studies operational and performance data to identify trends and opportunities for improvement. Develops process documentation and project plans. Creates flowcharts, process maps, and diagrams. Supports cross-functional activities and working sessions during projects' design and implementation phases. Designs and prepares documentation, training materials, and communications supporting new processes. May deliver training to impacted business units. Requires a bachelor's degree. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience. Business Process Optimization Specialist I Salaries in Worcester, MAAlternate Job Titles:Business Process Analyst I, Business Process Transformation Analyst I, Business Process Optimization Specialist I