What is the average E Commerce Marketing Analyst salary for Lansing, MI?
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As of March 26, 2024, the average E Commerce Marketing Analyst salary in Lansing, MI is $136,295. The chart below represents localized salaries for some of our most popular E Commerce Marketing Analyst job titles in Lansing, MI. Salaries can vary greatly depending on numerous factors, including position, location, years of experience, and level of education. Salary.com’s team of Certified Compensation Professionals analyzed survey data collected from thousands of HR departments at companies of all sizes and industries to compile a range of salaries for various E Commerce Marketing Analyst job titles in Lansing, MI. Apply your personal criteria to one of the job titles below to get your personalized salary estimate.
E Commerce Marketing Analyst Salaries in Lansing, MI
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| E-commerce Marketing Specialist II | $74,539 | $35.84 | Lansing, MI | March 26, 2024 |
| E-commerce Strategy Analyst | $72,871 | $35.03 | Lansing, MI | March 26, 2024 |
| E-commerce Marketing Specialist III | $89,933 | $43.24 | Lansing, MI | March 26, 2024 |
| E-commerce Marketing Manager | $114,399 | $55.00 | Lansing, MI | March 26, 2024 |
| E-commerce Strategy Director | $196,029 | $94.24 | Lansing, MI | March 26, 2024 |
| E-commerce Marketing Specialist I | $57,005 | $27.41 | Lansing, MI | March 26, 2024 |
| E-commerce Strategy Senior Analyst | $91,954 | $44.21 | Lansing, MI | March 26, 2024 |
| E-commerce Marketing Director | $178,591 | $85.86 | Lansing, MI | March 26, 2024 |
| E-commerce Marketing Senior Manager | $156,383 | $75.18 | Lansing, MI | March 26, 2024 |
| E-commerce Marketing Supervisor | $96,526 | $46.41 | Lansing, MI | March 26, 2024 |
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Responsible for daily and routine activities to maintain e-commerce websites and to support the vision and strategy for achieving corporate sales and conversion goals. Coordinates digital assets and performs quality checks to maintain accurate product data. Uses marketing platforms to create and implement email campaigns for promotions and customer engagement. Tests new tools, technologies, and channels and uses SEO tools to optimize searching and responsiveness. Maintains visual appeal and compelling content of e-commerce website. Tracks site traffic, user behavior, and trends; reports and analyzes program effectiveness. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. E-commerce Marketing Specialist II Salaries in Lansing, MIAlternate Job Titles:Digital and e-commerce Marketing Analyst, E-commerce Marketing Specialist II
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Supports the planning of organizational long-term and short-term e-commerce sales growth goals. Compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. Assists with the development of business cases and marketing plans. Coordinates with stakeholders across the organization to optimize digital channels. Participates in implementing technical projects for improvements to customer experience, new e-commerce features and offerings. Typically requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. E-commerce Strategy Analyst Salaries in Lansing, MI
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Responsible for daily and routine activities to maintain e-commerce websites and to support the vision and strategy for achieving corporate sales and conversion goals. Coordinates digital assets and performs quality checks to maintain accurate product data. Uses marketing platforms to create and implement email campaigns for promotions and customer engagement. Tests new tools, technologies, and channels and uses SEO tools to optimize searching and responsiveness. Maintains visual appeal and compelling content of e-commerce website. Tracks site traffic, user behavior, and trends; reports and analyzes program effectiveness. Requires a bachelor's degree. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience. E-commerce Marketing Specialist III Salaries in Lansing, MI
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Manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. E-commerce Marketing Manager Salaries in Lansing, MIAlternate Job Titles:Digital and e-commerce Marketing Manager, Digital/e-commerce Marketing Strategy Manager, E-commerce Marketing Manager
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Develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. E-commerce Strategy Director Salaries in Lansing, MIAlternate Job Titles:Digital and e-commerce Marketing Director, E-commerce Strategy Director
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Responsible for daily and routine activities to maintain e-commerce websites and to support the vision and strategy for achieving corporate sales and conversion goals. Coordinates digital assets and performs quality checks to maintain accurate product data. Uses marketing platforms to create and implement email campaigns for promotions and customer engagement. Tests new tools, technologies, and channels and uses SEO tools to optimize searching and responsiveness. Maintains visual appeal and compelling content of e-commerce website. Tracks site traffic, user behavior, and trends; reports and analyzes program effectiveness. Requires a bachelor's degree. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience. E-commerce Marketing Specialist I Salaries in Lansing, MI
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Supports the planning of organizational long-term and short-term e-commerce sales growth goals. Compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. Assists with the development of business cases and marketing plans. Coordinates with stakeholders across the organization to optimize digital channels. Participates in implementing technical projects for improvements to customer experience, new e-commerce features and offerings. Typically requires a bachelor's degree. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience. E-commerce Strategy Senior Analyst Salaries in Lansing, MI
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Develops marketing plans and directs the implementation of the e-commerce vision and strategy for achieving corporate sales and conversion goals. Oversees digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to senior management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. E-commerce Marketing Director Salaries in Lansing, MICategories : Marketing , Consulting Services , Executive and Management , Internet and New Media , IT - Executive, Consulting , Sales
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Manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to senior management. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. E-commerce Marketing Senior Manager Salaries in Lansing, MI
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Supervises the daily activities required to develop and deploy marketing plans to e-commerce websites that support the vision and strategy for achieving corporate sales and conversion goals. Coordinates digital assets and maintains accurate product data. Oversees the development and implementation of email campaigns to attract and retain customers. Deploys SEO tools and methods to optimize searching and responsiveness as well as providing visual appeal, accuracy, and compelling content of e-commerce websites. Supports the implementation and testing of new tools, technologies, and channels for marketing plans. Provides reporting and analysis of program effectiveness. Requires a bachelor's degree. Typically reports to manager. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. E-commerce Marketing Supervisor Salaries in Lansing, MI