What is the average E Commerce Manager salary for Roanoke, VA?
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As of June 01, 2026, the average E Commerce Manager salary in Roanoke, VA is $142,439. The chart below represents localized salaries for some of our most popular E Commerce Manager job titles in Roanoke, VA. Salaries can vary greatly depending on numerous factors, including position, location, years of experience, and level of education. Salary.com’s team of Certified Compensation Professionals analyzed survey data collected from thousands of HR departments at companies of all sizes and industries to compile a range of salaries for various E Commerce Manager job titles in Roanoke, VA. Apply your personal criteria to one of the job titles below to get your personalized salary estimate.
E Commerce Manager Salaries in Roanoke, VA
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| E-commerce Marketing Manager | $117,896 | $56.68 | Roanoke, VA | June 01, 2026 |
| E-commerce Strategy Manager | $129,126 | $62.08 | Roanoke, VA | June 01, 2026 |
| E-commerce Strategy Senior Manager | $172,141 | $82.76 | Roanoke, VA | June 01, 2026 |
| E-commerce Strategy Analyst | $74,157 | $35.65 | Roanoke, VA | June 01, 2026 |
| E-commerce Strategy Director | $194,128 | $93.33 | Roanoke, VA | June 01, 2026 |
| E-commerce Site Developer III | $110,851 | $53.29 | Roanoke, VA | June 01, 2026 |
| E-commerce Site Developer II | $90,490 | $43.50 | Roanoke, VA | June 01, 2026 |
| E-commerce Marketing Specialist II | $74,928 | $36.02 | Roanoke, VA | June 01, 2026 |
| E-commerce Marketing Specialist III | $94,258 | $45.32 | Roanoke, VA | June 01, 2026 |
| E-commerce Site Development Manager | $137,769 | $66.23 | Roanoke, VA | June 01, 2026 |
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Manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. E-commerce Marketing Manager Salaries in Roanoke, VAAlternate Job Titles:Digital and E-commerce Marketing Manager, E-commerce Marketing Manager
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Implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Provides support for evaluating e-commerce investments & initiatives and facilitates the development of business cases and marketing plans. Compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. Partners with stakeholders across the organization to optimize digital channels. Plans and implements technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. E-commerce Strategy Manager Salaries in Roanoke, VAAlternate Job Titles:Digital and E-commerce Strategy Manager, Online Sales Strategy Manager, E-commerce Strategy Manager
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Implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Provides support for evaluating e-commerce investments & initiatives and facilitates the development of business cases and marketing plans. Compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. Partners with stakeholders across the organization to optimize digital channels. Plans and implements technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to a director. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. E-commerce Strategy Senior Manager Salaries in Roanoke, VAAlternate Job Titles:Digital and E-commerce Strategy Senior Manager, Online Sales Strategy Senior Manager, E-commerce Strategy Senior Manager
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Supports the planning of organizational long-term and short-term e-commerce sales growth goals. Compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. Assists with the development of business cases and marketing plans. Coordinates with stakeholders across the organization to optimize digital channels. Participates in implementing technical projects for improvements to customer experience, new e-commerce features and offerings. Typically requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. E-commerce Strategy Analyst Salaries in Roanoke, VAAlternate Job Titles:Digital and E-commerce Strategy Analyst, Online Sales Strategy Analyst, E-commerce Strategy Analyst
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Develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. E-commerce Strategy Director Salaries in Roanoke, VAAlternate Job Titles:Digital and E-commerce Strategy Director, Online Sales Strategy Director, E-commerce Strategy Director
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Develops, deploys and maintains e-commerce websites. Uses knowledge of commonly used web development languages (e.g., HTML, Java, PHP, JSP, ASP.Net, Python, AJAX) to build and expand the functionality of e-commerce sites. Ensures e-commerce sites are properly integrated with backend systems, including pricing, inventory, and customer relationship databases. Ensures sites remain scalable while complying with performance and security standards. Typically requires a bachelor's degree in a related area. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4 -7 years of related experience. E-commerce Site Developer III Salaries in Roanoke, VAAlternate Job Titles:E-comm Developer III, E-commerce Site Developer III
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Develops, deploys and maintains e-commerce websites. Uses knowledge of commonly used web development languages (e.g., HTML, Java, PHP, JSP, ASP.Net, Python, AJAX) to build and expand the functionality of e-commerce sites. Ensures e-commerce sites are properly integrated with backend systems, including pricing, inventory, and customer relationship databases. Ensures sites remain scalable while complying with performance and security standards. Typically requires a bachelor's degree in a related area. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2 -4 years of related experience. E-commerce Site Developer II Salaries in Roanoke, VAAlternate Job Titles:E-comm Developer II, E-commerce Site Developer II
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Responsible for daily and routine activities to maintain e-commerce websites and to support the vision and strategy for achieving corporate sales and conversion goals. Coordinates digital assets and performs quality checks to maintain accurate product data. Uses marketing platforms to create and implement email campaigns for promotions and customer engagement. Tests new tools, technologies, and channels and uses SEO tools to optimize searching and responsiveness. Maintains visual appeal and compelling content of e-commerce website. Tracks site traffic, user behavior, and trends; reports and analyzes program effectiveness. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. E-commerce Marketing Specialist II Salaries in Roanoke, VAAlternate Job Titles:Digital and E-commerce Marketing Analyst II, E-commerce Marketing Specialist II
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Responsible for daily and routine activities to maintain e-commerce websites and to support the vision and strategy for achieving corporate sales and conversion goals. Coordinates digital assets and performs quality checks to maintain accurate product data. Uses marketing platforms to create and implement email campaigns for promotions and customer engagement. Tests new tools, technologies, and channels and uses SEO tools to optimize searching and responsiveness. Maintains visual appeal and compelling content of e-commerce website. Tracks site traffic, user behavior, and trends; reports and analyzes program effectiveness. Requires a bachelor's degree. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience. E-commerce Marketing Specialist III Salaries in Roanoke, VAAlternate Job Titles:Digital and E-commerce Marketing Analyst III, E-commerce Marketing Specialist III
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Manages the development, deployment, and maintenance of e-commerce websites. Oversees e-commerce site developers to ensure that e-commerce sites are built and expanded based on evolving technology and business needs. Creates and implements processes and procedures for integrating e-commerce sites with backend systems, including pricing, inventory, and customer relationship databases. Requires knowledge of common web development languages (e.g., HTML, Java, PHP, JSP, ASP.Net, Python, AJAX.) Requires a bachelor's degree. Typically reports to a director or head of a unit/department. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. E-commerce Site Development Manager Salaries in Roanoke, VAAlternate Job Titles:E-comm Development Manager, E-commerce Technical Manager, E-commerce Site Development Manager