What are the main factors that influence an Ad Sales Planner's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

How does experience change An Ad Sales Planner's salary?

An Ad Sales Planner's salary grows with experience: starting around $55,882 for beginners, reaching about $86,606 at mid-level, and approach $89,441 for experts.

What are the highest paying states for an Ad Sales Planner?

Ad Sales Planner salary varies significantly by state. The top 3 highest paying states for Ad Sales Planner roles are District of Columbia $63,316, California $63,076, Massachusetts $62,235. These tech hubs typically pay 10-15% above the national average.

How much do different types of Ad Sales Planner roles make?

Salaries for Ad Sales Planner level roles vary by specialization: Ad Sales Representative: $99,715; Ad Sales Manager: $88,023; Account Planner - Ad Sales: $85,237; Ad Sales Coordinator: $79,270; Ad Sales Assistant: $75,771.

Ad Sales Planner Salary in the United States

How much does an Ad Sales Planner make in the United States? As of September 01, 2026, the average salary for an Ad Sales Planner in the United States is $57,186 per year, which breaks down to an hourly rate of $27.

However, an Ad Sales Planner's salary can vary significantly. Here's a look at the typical salary range:

Top Earners (90th percentile): $69,141
Majority Range (25th-75th percentile): $51,538 to $63,444
Entry-Level (10th percentile): $46,395

10% $46,395

50% (Median) $57,186

90% $69,141

Ad Sales Planner Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$63,444	$5,287	$1,220	$31
Average	$57,186	$4,765	$1,100	$27
25th Percentile	$51,538	$4,295	$991	$25

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Key Factors That Influence Ad Sales Planner Salaries

An Ad Sales Planner's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Ad Sales Planner Salaries?

Experience is a primary driver of an Ad Sales Planner's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

Entry-Level (less than 1 year): $55,882
Early Career (1-2 years): $63,020
Mid-Level (2-4 years): $86,606
Senior-Level (5-8 years): $106,026
Expert (over 8 years): $89,441

Job Role	Years of Experience	Average Salary
Ad Sales Planner	less than 1 year	$55,882
Meeting/Event Planner II	1-2 years	$63,020
Meeting/Event Planner III	2-4 years	$86,606
Meeting/Event Planner IV	5-8 years	$106,026
Meeting/Event Supervisor	over 8 years	$89,441

How Do Ad Sales Planner Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Ad Sales Planners. For example, consider the average annual salaries in these key locations:

District of Columbia: $63,316.
California: $63,076.
Massachusetts: $62,235.

District of Columbia $63,316 California $63,076 Massachusetts $62,235 Washington $62,007 New Jersey $61,984 Alaska $61,904 Connecticut $61,115 New York $60,794

Hawaii $59,771 Rhode Island $59,290 Maryland $58,964 Minnesota $58,518 Colorado $58,347 Illinois $58,290 Oregon $58,072 Delaware $57,912

New Hampshire $57,812 Virginia $57,586 Pennsylvania $56,929 Nevada $56,597 North Dakota $56,488 Michigan $56,317 Wisconsin $56,254 Vermont $56,128

Texas $55,779 Maine $55,756 Arizona $55,722 Ohio $55,682 Georgia $55,156 Indiana $54,893 Wyoming $54,841 Utah $54,761

Iowa $54,727 Kansas $54,452 Louisiana $54,372 North Carolina $54,344 Missouri $54,332 Florida $54,109 Montana $53,989 Nebraska $53,875

Kentucky $53,812 South Carolina $53,583 Tennessee $53,440 Idaho $53,383 New Mexico $52,966 Oklahoma $52,874 Alabama $52,537 South Dakota $51,971

Arkansas $51,662 West Virginia $51,496 Mississippi $50,998

Top Paying Cities for Ad Sales Planner

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

San Jose: $72,129
San Francisco: $71,339
Oakland: $69,835

San Jose, CA $72,129

San Francisco, CA $71,339

Oakland, CA $69,835

New York, NY $65,843

Paramus, NJ $65,043

Queens Village, NY $65,040

Passaic, NJ $64,985

Bergenfield, NJ $64,980

Stamford, CT $64,855

Huntington, NY $64,831

Newark, NJ $64,408

Bridgeport, CT $64,288

Vallejo, CA $64,174

New Brunswick, NJ $64,151

Petaluma, CA $64,117

Middlesex, NJ $64,008

Somerset, NJ $63,968

Santa Cruz, CA $63,894

Boston, MA $63,545

Monterey, CA $63,344

Seattle, WA $63,213

Santa Rosa, CA $63,202

Los Angeles, CA $63,185

Juneau, AK $63,036

Washington, DC $62,973

Orange, CA $62,770

Santa Ana, CA $62,619

Long Beach, CA $62,561

Anaheim, CA $62,550

Anchorage, AK $62,521

Santa Maria, CA $62,350

Everett, WA $62,338

Danbury, CT $62,137

Bremerton, WA $62,058

Tacoma, WA $61,852

New Suffolk, NY $61,851

Sacramento, CA $61,835

Santa Barbara, CA $61,772

San Diego, CA $61,709

Trenton, NJ $61,709

Brockton, MA $61,646

Fairbanks, AK $61,506

Lompoc, CA $61,360

Lowell, MA $61,314

Ventura, CA $61,303

Nashua, NH $61,292

Stockton, CA $61,286

Modesto, CA $60,869

Poughkeepsie, NY $60,743

Olympia, WA $60,634

Kennewick, WA $60,634

New Haven, CT $60,611

Lawrence, MA $60,405

Hartford, CT $60,348

Riverside, CA $60,337

New Bedford, MA $60,280

Richland, WA $60,280

Bakersfield, CA $60,200

San Bernardino, CA $60,177

New Britain, CT $60,171

Atlantic City, NJ $60,171

New London, CT $60,148

Norwich, CT $60,131

Portsmouth, NH $60,120

Boulder, CO $59,998

Portland, OR $59,919

Worcester, MA $59,914

Minneapolis, MN $59,736

Philadelphia, PA $59,656

Honolulu, HI $59,468

Saint Paul, MN $59,440

Vineland, NJ $59,428

Providence, RI $59,262

Chicago, IL $59,096

Bellingham, WA $59,027

Springfield, MA $58,982

Baltimore, MD $58,964

Chico, CA $58,821

Pittsfield, MA $58,667

Manchester, NH $58,558

Spokane, WA $58,307

Denver, CO $58,301

Albany, NY $58,032

Troy, NY $58,009

Nassau, NY $57,948

Schenectady, NY $57,889

Wilmington, DE $57,844

Burlington, VT $57,763

Salem, OR $57,741

Portland, ME $57,563

Yakima, WA $57,506

Rochester, MN $57,329

Reno, NV $57,300

Fresno, CA $57,300

Milwaukee, WI $57,249

Detroit, MI $57,192

Ann Arbor, MI $57,182

Allentown, PA $57,174

Colorado Springs, CO $57,077

Syracuse, NY $57,049

Carson City, NV $57,049

Houston, TX $56,969

Eugene, OR $56,940

Gary, IN $56,871

Springfield, OR $56,826

Bismarck, ND $56,814

Galveston, TX $56,774

Medford, OR $56,688

Fort Collins, CO $56,666

Concord, NH $56,637

Austin, TX $56,620

Mesa, AZ $56,500

Reading, PA $56,494

Phoenix, AZ $56,488

Dallas, TX $56,471

Saint Cloud, MN $56,416

Madison, WI $56,340

Utica, NY $56,185

Rochester, NY $56,094

Des Moines, IA $56,088

Raleigh, NC $56,082

Atlanta, GA $55,996

Battle Creek, MI $55,979

Salt Lake City, UT $55,962

Lancaster, PA $55,876

Harrisburg, PA $55,796

Kansas City, MO $55,739

Kansas City, KS $55,728

Champaign, IL $55,728

Fort Worth, TX $55,722

Columbus, OH $55,712

Boca Raton, FL $55,699

Pittsburgh, PA $55,676

Richmond, VA $55,653

Indianapolis, IN $55,642

Cleveland, OH $55,636

Las Vegas, NV $55,568

Cincinnati, OH $55,568

Petersburg, VA $55,482

Huntsville, AL $55,396

Lansing, MI $55,358

Lebanon, PA $55,350

Pueblo, CO $55,345

Appleton, WI $55,327

Buffalo, NY $55,304

Dayton, OH $55,287

Racine, WI $55,276

Charlotte, NC $55,270

Saint Louis, MO $55,253

York, PA $55,219

Elkhart, IN $55,219

Gastonia, NC $55,208

Billings, MT $55,194

Beaumont, TX $55,179

Lorain, OH $55,167

Benton Harbor, MI $55,156

Toledo, OH $55,144

Binghamton, NY $55,116

Rock Hill, SC $55,110

Rockford, IL $55,081

Springfield, IL $55,059

Elyria, OH $55,053

Fargo, ND $55,053

Flagstaff, AZ $55,013

Fort Lauderdale, FL $54,979

Duluth, MN $54,944

Miami, FL $54,944

Grand Forks, ND $54,904

Cheyenne, WY $54,904

Bangor, ME $54,778

Cedar Rapids, IA $54,715

Durham, NC $54,691

Louisville, KY $54,687

Grand Rapids, MI $54,675

Hialeah, FL $54,670

Casper, WY $54,590

Scranton, PA $54,521

New Orleans, LA $54,504

Virginia Beach, VA $54,498

Akron, OH $54,470

Peoria, IL $54,395

Sarasota, FL $54,384

Nashville, TN $54,344

Omaha, NE $54,344

Green Bay, WI $54,344

Baton Rouge, LA $54,315

Charleston, SC $54,304

Davenport, IA $54,275

Jamestown, NY $54,275

Tucson, AZ $54,247

Saint Petersburg, FL $54,212

Tampa, FL $54,201

Evansville, IN $54,166

Port Arthur, TX $54,166

Bradenton, FL $54,144

Santa Fe, NM $54,041

Orlando, FL $53,938

Clearwater, FL $53,921

La Crosse, WI $53,800

Canton, OH $53,800

Albuquerque, NM $53,766

Newport News, VA $53,760

High Point, NC $53,743

Ogden, UT $53,720

Corpus Christi, TX $53,675

Norfolk, VA $53,640

Laramie, WY $53,640

Rock Island, IL $53,606

Saginaw, MI $53,595

Jacksonville, FL $53,589

Salisbury, NC $53,577

Boise, ID $53,566

Moline, IL $53,537

Fort Myers, FL $53,520

Memphis, TN $53,509

Tulsa, OK $53,480

Waterloo, IA $53,446

Spartanburg, SC $53,389

Lincoln, NE $53,360

Fort Wayne, IN $53,349

Provo, UT $53,343

Cedar Falls, IA $53,274

San Antonio, TX $53,252

Greensboro, NC $53,229

South Bend, IN $53,223

Savannah, GA $53,160

Muskegon, MI $53,137

Birmingham, AL $53,131

Winston Salem, NC $53,103

Lake Charles, LA $52,966

Anderson, IN $52,954

Lexington, KY $52,937

Augusta, GA $52,920

Greenville, SC $52,920

Lima, OH $52,874

Wichita, KS $52,868

Tuscaloosa, AL $52,868

Columbia, SC $52,817

Springfield, OH $52,805

Asheville, NC $52,714

Bloomington, IN $52,674

Knoxville, TN $52,468

Shreveport, LA $52,462

Wilmington, NC $52,388

Roanoke, VA $52,388

Topeka, KS $52,285

Frankfort, KY $52,279

Oklahoma City, OK $52,239

Chillicothe, OH $52,216

Longview, TX $52,211

Melbourne, FL $52,205

Sioux Falls, SD $52,114

Mobile, AL $52,108

Terre Haute, IN $52,085

Altoona, PA $52,051

Amarillo, TX $52,011

Killeen, TX $51,993

Fayetteville, AR $51,948

Chattanooga, TN $51,931

Sioux City, IA $51,879

Idaho Falls, ID $51,868

Lynchburg, VA $51,822

Gainesville, FL $51,748

Portsmouth, OH $51,719

Little Rock, AR $51,707

Lafayette, LA $51,685

Youngstown, OH $51,685

Daytona Beach, FL $51,650

Clarksville, TN $51,645

Pensacola, FL $51,639

Temple, TX $51,635

Hopkinsville, KY $51,467

Erie, PA $51,456

Florence, SC $51,433

Charleston, WV $51,342

Great Falls, MT $51,313

Macon, GA $51,233

Tallahassee, FL $51,227

Fayetteville, NC $51,216

Waco, TX $51,204

Helena, MT $51,164

Pine Bluff, AR $51,142

Vincennes, IN $51,073

Lubbock, TX $51,050

Alamogordo, NM $51,016

Twin Falls, ID $50,964

Rapid City, SD $50,947

Jackson, MS $50,844

Huntington, WV $50,840

Greenville, MS $50,838

Parkersburg, WV $50,780

Montgomery, AL $50,770

Wichita Falls, TX $50,712

Springfield, MO $50,712

Biloxi, MS $50,684

Monroe, LA $50,627

Johnstown, PA $50,587

Sumter, SC $50,564

Columbus, GA $50,558

Pascagoula, MS $50,449

Abilene, TX $50,449

Kingsport, TN $50,301

Albany, GA $50,301

Gulfport, MS $50,284

Alexandria, LA $50,095

Fort Smith, AR $49,952

El Paso, TX $49,797

Las Cruces, NM $49,540

Harlingen, TX $49,395

Pocatello, ID $49,386

Florence, AL $49,311

Brownsville, TX $49,300

Mcallen, TX $49,180

Dothan, AL $49,100

Columbus, MS $48,760

Altus, OK $48,494

Lawton, OK $48,385

Pierre, SD $48,179

Ad Sales Planner Salary by Industry: Top Paying Sectors

For Ad Sales Planner roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Internet sectors offer the strongest compensation, at 22% above the average. In contrast, Ad Sales Planner positions in Edu., Gov't. & Nonprofit or Hospitality & Leisure typically offer lower base pay, as these industries often view Ad Sales Planner as a support function rather than a direct revenue driver.

The top paying industries for an Ad Sales Planner

Industry Sector	Average Annual Salary	Average Hourly Rate	Pay vs.Avg
Pharmaceuticals	$69,767	$34.0	22%
Internet	$67,479	$32.0	18%
Insurance	$64,048	$31.0	12%
Energy & Utilities	$62,904	$30.0	10%
Healthcare	$61,761	$30.0	8%

How Education impacts an Ad Sales Planner's Salary?

Your level of education can impact your salary potential. While many Ad Sales Planner professionals enter the field with a high school degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Ad Sales Planner with a high school is between $60,780 and $64,386.

Ad Sales Planner Salaries by Degree Level

$65,300
$64,600
$64,000
$63,400
$62,700
$62,100
$61,500
$60,800

Typical Education for Ad Sales Planner
Degree Level	% of user with this level of education
No Degree	0.3%
High School	11.8%
Associate's Degree	7.6%
Bachelor's Degree	72.4%
Master's Degree or MBA	7%
JD, MD, PhD or Equivalent	0.9%

View as Graph

Ad Sales Planner Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an Ad Sales Planner's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

$51,538

Average $57,186/year

$63,444

$4,295

Average $4,765/month

$5,287

$991

Average $1,100/week

$1,220

$25

Average $27/hour

$31

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$63,444	$5,287	$1,220	$31
Average	$57,186	$4,765	$1,100	$27
25th Percentile	$51,538	$4,295	$991	$25

Salary Trends for Ad Sales Planner

Salaries for an Ad Sales Planner can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $58,072 in 2023 to around $56,013 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Ad Sales Planner salary trends, click here.

Average Annual Salary of Ad Sales Planner Over Time

$???
$58,072
$57,141
$56,013
$???
$???

2022
2023
2024
2025
2026
2027

Year	Average Annual Salary
2022	View More
2023	$58,072
2024	$57,141
2025	$56,013

Most common benefits for Ad Sales Planner

Social Security
401 (k)
Disability
Healthcare
Pension
Time Off (days)

Common company salaries for Ad Sales Planner

Here are companies hiring for Ad Sales Planner and their salaries, click below for more details.

C $128,509/per year

C R Bard Inc Biotechnology United States

H $124,697/per year

Henry Schein Canada Biotechnology United States

N $123,899/per year

Nordex Inc Biotechnology United States

N $120,416/per year

Nipro Corp Biotechnology United States

E $115,870/per year

Enovis Biotechnology United States

A $114,553/per year

Advanced Research Projects Agency - Energy Biotechnology United States

M $112,110/per year

MiniMed Inc Biotechnology United States

L $111,500/per year

Labcorp Drug Development Biotechnology United States

L $110,229/per year

Life Technologies Corp Biotechnology United States

Z $106,224/per year

Zimmer Biomet Biotechnology United States

P $103,077/per year

Promontory Therapeutics Biotechnology United States

S $102,181/per year

Steris PLC Biotechnology United States

G $97,274/per year

Gavin Conferences Pty Ltd Biotechnology United States

E $94,764/per year

Endeavor BioMedicines Biotechnology United States

R $94,402/per year

Replay Holdings LLC Biotechnology United States

P $94,235/per year

Pleno Inc Biotechnology United States

S $93,666/per year

Simulaids Inc Biotechnology United States

N $88,880/per year

NOIRLab/CAS Biotechnology United States

O $86,468/per year

Onward Technology Biotechnology United States

L $84,895/per year

LED Medical Diagnostics Inc Biotechnology United States

E $84,682/per year

Eyeco Ltd Biotechnology United States

P $84,523/per year

Paerosol Biotechnology United States

I $83,525/per year

IONIQ Sciences Inc Biotechnology United States

S $82,815/per year

Stateside PPE Biotechnology United States

D $82,041/per year

Digi Bio Biotechnology United States

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FAQ about Ad Sales Planner

1. What industry pays the highest salary for Ad Sales Planner?

The Pharmaceuticals industry offers the highest average compensation for Ad Sales Planner roles, with salaries approximately 22% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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Ad Sales Planner Salary in the United States

Check out Ad Sales Planner Job Openings in the United States

Key Factors That Influence Ad Sales Planner Salaries

How Experience Level Affects Ad Sales Planner Salaries?

How Do Ad Sales Planner Salaries Vary from State to State?

Top Paying Cities for Ad Sales Planner

Ad Sales Planner Salary by Industry: Top Paying Sectors

The top paying industries for an Ad Sales Planner

How Education impacts an Ad Sales Planner's Salary?

Ad Sales Planner Salaries by Degree Level

Typical Education for Ad Sales Planner

Ad Sales Planner Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Salary Trends for Ad Sales Planner

Average Annual Salary of Ad Sales Planner Over Time

Most common benefits for Ad Sales Planner

Common company salaries for Ad Sales Planner

Find Your Next Ad Sales Planner Job

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For Employers

FAQ about Ad Sales Planner

1. What industry pays the highest salary for Ad Sales Planner?

Where Does Our Salary Data Come From?

Are you an HR manager or compensation specialist?

Ad Sales Planner Salary in the United States

Check out Ad Sales Planner Job Openings in the United States

Key Factors That Influence Ad Sales Planner Salaries

How Experience Level Affects Ad Sales Planner Salaries?

How Do Ad Sales Planner Salaries Vary from State to State?

Top Paying Cities for Ad Sales Planner

Ad Sales Planner Salary by Industry: Top Paying Sectors

The top paying industries for an Ad Sales Planner

How Education impacts an Ad Sales Planner's Salary?

Ad Sales Planner Salaries by Degree Level

Typical Education for Ad Sales Planner

Ad Sales Planner Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Salaries of jobs related to Ad Sales Planner

Salary Trends for Ad Sales Planner

Average Annual Salary of Ad Sales Planner Over Time

Most common benefits for Ad Sales Planner

Common company salaries for Ad Sales Planner

Find Your Next Ad Sales Planner Job

For Employees

For Employers

FAQ about Ad Sales Planner

1. What industry pays the highest salary for Ad Sales Planner?

Where Does Our Salary Data Come From?

Are you an HR manager or compensation specialist?