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Assistant Marketing Planner Salary in California

How much does an Assistant Marketing Planner make in California? As of September 01, 2026, the average salary for an Assistant Marketing Planner in California is $68,857 per year, which breaks down to an hourly rate of $33.

However, an Assistant Marketing Planner's salary can vary significantly. Here's a look at the typical salary range:

  • Top Earners (90th percentile): $80,082
  • Majority Range (25th-75th percentile): $62,800 to $74,732
  • Entry-Level (10th percentile): $57,285
Salary Factors Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Check out Assistant Marketing Planner Job Openings in California

Key Factors That Influence Assistant Marketing Planner Salaries

An Assistant Marketing Planner's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Assistant Marketing Planner Salaries?

Experience is a primary driver of an Assistant Marketing Planner's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $67,633
  • Early Career (1-2 years): $79,554
  • Mid-Level (2-4 years): $114,239
  • Senior-Level (5-8 years): $134,865
  • Expert (over 8 years): $116,941
Job RoleYears of ExperienceAverage Salary
Assistant Marketing Planner less than 1 year $67,633
Digital Marketing Analyst II 1-2 years $79,554
Digital Marketing Analyst III 2-4 years $114,239
Digital Marketing Analyst IV 5-8 years $134,865
Digital Marketing Supervisor over 8 years $116,941

How Do Assistant Marketing Planner Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Assistant Marketing Planners. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $69,119.
  • California: $68,857.
  • Massachusetts: $67,939.

Top Paying Cities for Assistant Marketing Planner

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • Los Angeles: $68,975
  • West Hollywood: $68,926
  • Dodgertown: $68,975

Assistant Marketing Planner Salary by Industry: Top Paying Sectors

For Assistant Marketing Planner roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Biotechnology sectors offer the strongest compensation, at 20% above the average. In contrast, Assistant Marketing Planner positions in Transportation or Retail & Wholesale typically offer lower base pay, as these industries often view Assistant Marketing Planner as a support function rather than a direct revenue driver.

The top paying industries for an Assistant Marketing Planner

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense $82,628 $40.0 20%
Biotechnology $82,628 $40.0 20%
Energy & Utilities $82,628 $40.0 20%
Financial Services $82,628 $40.0 20%
Healthcare $82,628 $40.0 20%

Assistant Marketing Planner Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an Assistant Marketing Planner's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Yearly
  • Monthly
  • Weekly
  • Hourly
  • Table View
Last Updated on September 01, 2026
$62,800
Average $68,857/year
$74,732
$5,233
Average $5,738/month
$6,228
$1,208
Average $1,324/week
$1,437
$30
Average $33/hour
$36
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $74,732 $6,228 $1,437 $36
Average $68,857 $5,738 $1,324 $33
25th Percentile $62,800 $5,233 $1,208 $30

Find Your Next Assistant Marketing Planner Job

Ready to take the next step in your career? Browse thousands of current Assistant Marketing Planner job openings on our job board. Use the search bar below to find your perfect match.

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    Bilingual Planner Scheduler Admin Assistant

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    3 Days Ago

  • Community Resource Center | Encinitas, CA

    Marketing Assistant

    Community Resource Center | Encinitas, CA

    Job Description. Job Description. About CRC.  Our mission is to help our neighbors create paths to healthy food, stable homes and safe relationships. We do... more

    3 Days Ago

  • Chartwells HE | Hayward, CA

    MARKETING ASSISTANT

    Chartwells HE | Hayward, CA

    Job Description. Job Description.  . Location. California State University-East Bay. We are hiring immediately for a full time. MARKETING ASSISTANT - ADMIN... more

    3 Days Ago

  • Anneta Insurance Solutions Inc | San Gabriel, CA

    Marketing Assistant

    Anneta Insurance Solutions Inc | San Gabriel, CA

    Job Description. Job Description. Anneta Insurance Solutions, Inc. is a full-service insurance agency with over 30 years of experience specializing in Medi... more

    4 Days Ago

  • Zolidco | Los Angeles, CA

    Marketing Assistant

    Zolidco | Los Angeles, CA

    Job Description. Job Description. About Us . Our mission is to empower brands through strategic marketing and meaningful customer engagement. We pride ours... more

    4 Days Ago

  • i9 Sports - Palmdale, Ravenna, Fairmont, CA | Palmdale, CA

    Marketing Assistant

    i9 Sports - Palmdale, Ravenna, Fairmont, CA | Palmdale, CA

    Job Description. Job Description. Benefits. Training & development. Benefits/Perks. A team-based atmosphere with a focus on Fun. Opportunity to foster comm... more

    5 Days Ago

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Where Does Our Salary Data Come From?

Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

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