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Assistant Media Planner/Buyer Salary in California

How much does an Assistant Media Planner/Buyer make in California? As of September 01, 2026, the average salary for an Assistant Media Planner/Buyer in California is $74,099 per year, which breaks down to an hourly rate of $36.

However, an Assistant Media Planner/Buyer's salary can vary significantly. Here's a look at the typical salary range:

  • Top Earners (90th percentile): $81,230
  • Majority Range (25th-75th percentile): $69,002 to $77,832
  • Entry-Level (10th percentile): $64,362
Salary Factors Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Check out Assistant Media Planner/Buyer Job Openings in California

Key Factors That Influence Assistant Media Planner/Buyer Salaries

An Assistant Media Planner/Buyer's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Assistant Media Planner/Buyer Salaries?

Experience is a primary driver of an Assistant Media Planner/Buyer's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $60,719
  • Early Career (1-2 years): $73,322
  • Mid-Level (2-4 years): $95,054
  • Senior-Level (5-8 years): $124,899
  • Expert (over 8 years): $110,461
Job RoleYears of ExperienceAverage Salary
Media Planning Analyst I less than 1 year $60,719
Assistant Media Planner/Buyer 1-2 years $73,322
Media Planning Analyst III 2-4 years $95,054
Media Planning Analyst IV 5-8 years $124,899
Media Supervisor over 8 years $110,461

How Do Assistant Media Planner/Buyer Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Assistant Media Planner/Buyers. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $74,382.
  • California: $74,099.
  • Massachusetts: $73,112.

Top Paying Cities for Assistant Media Planner/Buyer

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • Los Angeles: $74,227
  • West Hollywood: $74,173
  • Dodgertown: $74,226

Assistant Media Planner/Buyer Salary by Industry: Top Paying Sectors

For Assistant Media Planner/Buyer roles, the industry you choose can affect earning potential by as much as 35% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Software & Networking sectors offer the strongest compensation, at 15% above the average. In contrast, Assistant Media Planner/Buyer positions in Transportation or Hospitality & Leisure typically offer lower base pay, as these industries often view Assistant Media Planner/Buyer as a support function rather than a direct revenue driver.

The top paying industries for an Assistant Media Planner/Buyer

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Financial Services $85,214 $41.0 15%
Software & Networking $85,214 $41.0 15%
Aerospace & Defense $81,509 $39.0 10%
Energy & Utilities $81,509 $39.0 10%
Pharmaceuticals $81,509 $39.0 10%

Assistant Media Planner/Buyer Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an Assistant Media Planner/Buyer's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Yearly
  • Monthly
  • Weekly
  • Hourly
  • Table View
Last Updated on September 01, 2026
$69,002
Average $74,099/year
$77,832
$5,750
Average $6,175/month
$6,486
$1,327
Average $1,425/week
$1,497
$33
Average $36/hour
$37
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $77,832 $6,486 $1,497 $37
Average $74,099 $6,175 $1,425 $36
25th Percentile $69,002 $5,750 $1,327 $33

Find Your Next Assistant Media Planner/Buyer Job

Ready to take the next step in your career? Browse thousands of current Assistant Media Planner/Buyer job openings on our job board. Use the search bar below to find your perfect match.

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Where Does Our Salary Data Come From?

Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

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