What is the average Sales Associate salary for Santa Rosa, CA?
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As of March 01, 2026, the average Sales Associate salary in Santa Rosa, CA is $118,191. The chart below represents localized salaries for some of our most popular Sales Associate job titles in Santa Rosa, CA. Salaries can vary greatly depending on numerous factors, including position, location, years of experience, and level of education. Salary.com’s team of Certified Compensation Professionals analyzed survey data collected from thousands of HR departments at companies of all sizes and industries to compile a range of salaries for various Sales Associate job titles in Santa Rosa, CA. Apply your personal criteria to one of the job titles below to get your personalized salary estimate.
Sales Associate Salaries in Santa Rosa, CA
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Sales Representative I | $74,017 | $35.59 | Santa Rosa, CA | March 01, 2026 |
| Sales Representative III | $119,176 | $57.30 | Santa Rosa, CA | March 01, 2026 |
| Retail Sales Staff | $37,161 | $17.87 | Santa Rosa, CA | March 01, 2026 |
| Retail Tire Sales Associate | $40,655 | $19.55 | Santa Rosa, CA | March 01, 2026 |
| Technical Sales Representative IV | $162,274 | $78.02 | Santa Rosa, CA | March 01, 2026 |
| Technical Sales Representative I | $84,306 | $40.53 | Santa Rosa, CA | March 01, 2026 |
| Sales Representative II | $92,190 | $44.32 | Santa Rosa, CA | March 01, 2026 |
| Sales Representative IV | $145,986 | $70.19 | Santa Rosa, CA | March 01, 2026 |
| Technical Sales Representative II | $103,839 | $49.92 | Santa Rosa, CA | March 01, 2026 |
| Sales Representative V | $175,406 | $84.33 | Santa Rosa, CA | March 01, 2026 |
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Interacts with new or existing customers to increase sales of an organization's products or services. Researches and profiles potential sales targets to evaluate leads and develop sales pipelines. Utilizes proven sales techniques to initiate contact, assess customer needs, and present relevant solutions that generate revenue for the organization. Prepares and delivers presentations or demonstrations that educate and expose the customer to offerings and drive the sales process. Troubleshoots and resolves issues in the sales process, ensuring a smooth transaction and positive experience for customers. Maintains a thorough understanding of company products and services, competitor positioning, and industry standards. May require a bachelor's degree. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience. Sales Representative I Salaries in Santa Rosa, CAAlternate Job Titles:Entry Sales Representative, Sales Associate I, Sales Development Representative I, Sales Representative I
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Interacts with new or existing customers to increase sales of an organization's products or services. Researches and profiles potential sales targets to evaluate leads and develop sales pipelines. Utilizes proven sales techniques to initiate contact, assess customer needs, and present relevant solutions that generate revenue for the organization. Prepares and delivers presentations or demonstrations that educate and expose the customer to offerings and drive the sales process. Troubleshoots and resolves issues in the sales process, ensuring a smooth transaction and positive experience for customers. Maintains a thorough understanding of company products and services, competitor positioning, and industry standards. May require a bachelor's degree. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience. Sales Representative III Salaries in Santa Rosa, CAAlternate Job Titles:Sales Associate III, Sales Development Representative III, Senior Sales Representative, Sales Representative III
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Responsible for selling goods and assisting customers on the selling floor. Provides suggestions and product information based on customers' needs. Maintains a thorough, up to date knowledge of products, sales and promotions. May help with store opening and closing procedures. Typically requires a high school diploma or equivalent. Typically reports to a supervisor. Works under moderate supervision. Gaining or has attained full proficiency in a specific area of discipline. Typically requires 1-3 years of related experience. Retail Sales Staff Salaries in Santa Rosa, CAAlternate Job Titles:Retail Sales Associate, Retail Sales Staff
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Evaluates retail customer needs and makes tire product/service recommendations accordingly. Schedules appointments with the service department. Answers telephone calls in a professional manner and refers callers to the appropriate personnel. Ensures retail area is maintained in a neat, clean, professional manner. Aids in receiving, stocking and maintaining all displays. Requires a high school diploma. Typically reports to a supervisor. Works under the close direction of senior personnel in the functional area. Possesses a moderate understanding of general aspects of the job. May require 0-1 year of general work experience. Retail Tire Sales Associate Salaries in Santa Rosa, CAAlternate Job Titles:Automotive Sales Associate, Retail Automotive Sales Assistant, Retail Tire Sales AssociateCategory : Retail/Wholesale
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Sells technical services, products, and systems. Develops relationships with current customers and identifies potential new customers through visits and calls. Creates and conducts technical presentations and demos that present current and future products to potential customers. Utilizes technical acumen to understand and gather customer requirements and to prepare specifications and generate quotes. Builds customer confidence by addressing all technical objections/concerns from prospective customers throughout the sales cycle. Partners with internal technical and marketing teams to offer suggestions for product enhancements and to share insights from customers. Requires a bachelor's degree in a related technical or scientific discipline. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience. Technical Sales Representative IV Salaries in Santa Rosa, CAAlternate Job Titles:Technical Inside Sales Associate IV, Technical Outside Sales Associate IV, Technical Products & Services Sales Specialist IV, Technical Sales Associate IV, Technical Sales Consultant IV, Technical Sales Representative IV
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Sells technical services, products, and systems. Develops relationships with current customers and identifies potential new customers through visits and calls. Creates and conducts technical presentations and demos that present current and future products to potential customers. Utilizes technical acumen to understand and gather customer requirements and to prepare specifications and generate quotes. Builds customer confidence by addressing all technical objections/concerns from prospective customers throughout the sales cycle. Partners with internal technical and marketing teams to offer suggestions for product enhancements and to share insights from customers. Requires a bachelor's degree in a related technical or scientific discipline. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience. Technical Sales Representative I Salaries in Santa Rosa, CAAlternate Job Titles:Technical Inside Sales Associate I, Technical Outside Sales Associate I, Technical Products & Services Sales Specialist I, Technical Sales Associate I, Technical Sales Consultant I, Technical Sales Representative I
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Interacts with new or existing customers to increase sales of an organization's products or services. Researches and profiles potential sales targets to evaluate leads and develop sales pipelines. Utilizes proven sales techniques to initiate contact, assess customer needs, and present relevant solutions that generate revenue for the organization. Prepares and delivers presentations or demonstrations that educate and expose the customer to offerings and drive the sales process. Troubleshoots and resolves issues in the sales process, ensuring a smooth transaction and positive experience for customers. Maintains a thorough understanding of company products and services, competitor positioning, and industry standards. May require a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. Sales Representative II Salaries in Santa Rosa, CAAlternate Job Titles:Intermediate Sales Representative, Sales Associate II, Sales Development Representative II, Sales Representative II
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Interacts with new or existing customers to increase sales of an organization's products or services. Researches and profiles potential sales targets to evaluate leads and develop sales pipelines. Utilizes proven sales techniques to initiate contact, assess customer needs, and present relevant solutions that generate revenue for the organization. Prepares and delivers presentations or demonstrations that educate and expose the customer to offerings and drive the sales process. Troubleshoots and resolves issues in the sales process, ensuring a smooth transaction and positive experience for customers. Maintains a thorough understanding of company products and services, competitor positioning, and industry standards. May require a bachelor's degree. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience. Sales Representative IV Salaries in Santa Rosa, CAAlternate Job Titles:Sales Associate IV, Sales Development Representative IV, Specialist/Lead Sales Representative, Sales Representative IV
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Sells technical services, products, and systems. Develops relationships with current customers and identifies potential new customers through visits and calls. Creates and conducts technical presentations and demos that present current and future products to potential customers. Utilizes technical acumen to understand and gather customer requirements and to prepare specifications and generate quotes. Builds customer confidence by addressing all technical objections/concerns from prospective customers throughout the sales cycle. Partners with internal technical and marketing teams to offer suggestions for product enhancements and to share insights from customers. Requires a bachelor's degree in a related technical or scientific discipline. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. Technical Sales Representative II Salaries in Santa Rosa, CAAlternate Job Titles:Technical Inside Sales Associate II, Technical Outside Sales Associate II, Technical Products & Services Sales Specialist II, Technical Sales Associate II, Technical Sales Consultant II, Technical Sales Representative II
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Interacts with new or existing customers to increase sales of an organization's products or services. Researches and profiles potential sales targets to evaluate leads and develop sales pipelines. Utilizes proven sales techniques to initiate contact, assess customer needs, and present relevant solutions that generate revenue for the organization. Prepares and delivers presentations or demonstrations that educate and expose the customer to offerings and drive the sales process. Troubleshoots and resolves issues in the sales process, ensuring a smooth transaction and positive experience for customers. Maintains a thorough understanding of company products and services, competitor positioning, and industry standards. May require a bachelor's degree. Typically reports to a manager. Works autonomously. Goals are generally communicated in "solution" or project goal terms. May provide a leadership role for the work group through knowledge in the area of specialization. Works on advanced, complex technical projects or business issues requiring state of the art technical or industry knowledge. Typically requires 10+ years of related experience. Sales Representative V Salaries in Santa Rosa, CAAlternate Job Titles:Expert/Lead Sales Representative, Sales Associate V, Sales Development Representative V, Sales Representative V