What is the average Sales Representative salary for Santa Rosa, CA?
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As of May 01, 2026, the average Sales Representative salary in Santa Rosa, CA is $118,772. The chart below represents localized salaries for some of our most popular Sales Representative job titles in Santa Rosa, CA. Salaries can vary greatly depending on numerous factors, including position, location, years of experience, and level of education. Salary.com’s team of Certified Compensation Professionals analyzed survey data collected from thousands of HR departments at companies of all sizes and industries to compile a range of salaries for various Sales Representative job titles in Santa Rosa, CA. Apply your personal criteria to one of the job titles below to get your personalized salary estimate.
Sales Representative Salaries in Santa Rosa, CA
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Sales Representative I | $74,400 | $35.77 | Santa Rosa, CA | May 01, 2026 |
| Sales Representative III | $119,789 | $57.59 | Santa Rosa, CA | May 01, 2026 |
| Sales Representative II | $92,661 | $44.55 | Santa Rosa, CA | May 01, 2026 |
| Sales Representative IV | $146,754 | $70.55 | Santa Rosa, CA | May 01, 2026 |
| Inside Sales Representative I | $66,344 | $31.90 | Santa Rosa, CA | May 01, 2026 |
| Inside Sales Representative III | $89,686 | $43.12 | Santa Rosa, CA | May 01, 2026 |
| Inside Sales Representative II | $79,047 | $38.00 | Santa Rosa, CA | May 01, 2026 |
| Channel Sales Representative I | $77,972 | $37.49 | Santa Rosa, CA | May 01, 2026 |
| Technical Sales Representative IV | $163,172 | $78.45 | Santa Rosa, CA | May 01, 2026 |
| Technical Sales Representative I | $84,724 | $40.73 | Santa Rosa, CA | May 01, 2026 |
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Interacts with new or existing customers to increase sales of an organization's products or services. Researches and profiles potential sales targets to evaluate leads and develop sales pipelines. Utilizes proven sales techniques to initiate contact, assess customer needs, and present relevant solutions that generate revenue for the organization. Prepares and delivers presentations or demonstrations that educate and expose the customer to offerings and drive the sales process. Troubleshoots and resolves issues in the sales process, ensuring a smooth transaction and positive experience for customers. Maintains a thorough understanding of company products and services, competitor positioning, and industry standards. May require a bachelor's degree. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience. Sales Representative I Salaries in Santa Rosa, CAAlternate Job Titles:Entry Sales Representative, Sales Associate I, Sales Development Representative I, Sales Representative I
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Interacts with new or existing customers to increase sales of an organization's products or services. Researches and profiles potential sales targets to evaluate leads and develop sales pipelines. Utilizes proven sales techniques to initiate contact, assess customer needs, and present relevant solutions that generate revenue for the organization. Prepares and delivers presentations or demonstrations that educate and expose the customer to offerings and drive the sales process. Troubleshoots and resolves issues in the sales process, ensuring a smooth transaction and positive experience for customers. Maintains a thorough understanding of company products and services, competitor positioning, and industry standards. May require a bachelor's degree. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience. Sales Representative III Salaries in Santa Rosa, CAAlternate Job Titles:Sales Associate III, Sales Development Representative III, Senior Sales Representative, Sales Representative III
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Interacts with new or existing customers to increase sales of an organization's products or services. Researches and profiles potential sales targets to evaluate leads and develop sales pipelines. Utilizes proven sales techniques to initiate contact, assess customer needs, and present relevant solutions that generate revenue for the organization. Prepares and delivers presentations or demonstrations that educate and expose the customer to offerings and drive the sales process. Troubleshoots and resolves issues in the sales process, ensuring a smooth transaction and positive experience for customers. Maintains a thorough understanding of company products and services, competitor positioning, and industry standards. May require a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. Sales Representative II Salaries in Santa Rosa, CAAlternate Job Titles:Intermediate Sales Representative, Sales Associate II, Sales Development Representative II, Sales Representative II
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Interacts with new or existing customers to increase sales of an organization's products or services. Researches and profiles potential sales targets to evaluate leads and develop sales pipelines. Utilizes proven sales techniques to initiate contact, assess customer needs, and present relevant solutions that generate revenue for the organization. Prepares and delivers presentations or demonstrations that educate and expose the customer to offerings and drive the sales process. Troubleshoots and resolves issues in the sales process, ensuring a smooth transaction and positive experience for customers. Maintains a thorough understanding of company products and services, competitor positioning, and industry standards. May require a bachelor's degree. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience. Sales Representative IV Salaries in Santa Rosa, CAAlternate Job Titles:Sales Associate IV, Sales Development Representative IV, Specialist/Lead Sales Representative, Sales Representative IV
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Responsible for an assigned territory or portfolio of customers to target for remote sales development calls. Coordinates with field sales team members to understand customers' unique needs and potential sales opportunities. Reaches out to customers to promote new and existing products and services, offer special discounts and promotions, or provide essential account management services. Selects appropriate product information to meet the needs of individual customers, support upselling, and achieve sales targets. Develops connections with customers and may conduct field visits. May participate in sales efforts as part of a larger team. May require a bachelor's degree. Typically reports to a supervisor or manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience. Inside Sales Representative I Salaries in Santa Rosa, CAAlternate Job Titles:Inside Sales Development Representative I, Telesales Representative I, Inside Sales Representative I
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Responsible for an assigned territory or portfolio of customers to target for remote sales development calls. Coordinates with field sales team members to understand customers' unique needs and potential sales opportunities. Reaches out to customers to promote new and existing products and services, offer special discounts and promotions, or provide essential account management services. Selects appropriate product information to meet the needs of individual customers, support upselling, and achieve sales targets. Develops connections with customers and may conduct field visits. May participate in sales efforts as part of a larger team. Typically requires a bachelor's degree. Typically reports to a supervisor or manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4 -7 years of related experience. Inside Sales Representative III Salaries in Santa Rosa, CAAlternate Job Titles:Inside Sales Development Representative III, Telesales Representative III, Inside Sales Representative III
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Responsible for an assigned territory or portfolio of customers to target for remote sales development calls. Coordinates with field sales team members to understand customers' unique needs and potential sales opportunities. Reaches out to customers to promote new and existing products and services, offer special discounts and promotions, or provide essential account management services. Selects appropriate product information to meet the needs of individual customers, support upselling, and achieve sales targets. Develops connections with customers and may conduct field visits. May participate in sales efforts as part of a larger team. May require a bachelor's degree. Typically reports to a supervisor or manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2 -4 years of related experience. Inside Sales Representative II Salaries in Santa Rosa, CAAlternate Job Titles:Inside Sales Development Representative II, Telesales Representative II, Inside Sales Representative II
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Responsible for selling company products and services through resellers/channels in assigned territory. Represents the company in all activities associated with reseller/channel support. May require a bachelor's degree. Typically reports to a supervisor or manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience. Channel Sales Representative I Salaries in Santa Rosa, CAAlternate Job Titles:B2B Channel Sales Representative I, Business Channel Sales Representative, Entry, Channel Sales Specialist I, Entry Channel Sales Representative, Channel Sales Representative I
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Sells technical services, products, and systems. Develops relationships with current customers and identifies potential new customers through visits and calls. Creates and conducts technical presentations and demos that present current and future products to potential customers. Utilizes technical acumen to understand and gather customer requirements and to prepare specifications and generate quotes. Builds customer confidence by addressing all technical objections/concerns from prospective customers throughout the sales cycle. Partners with internal technical and marketing teams to offer suggestions for product enhancements and to share insights from customers. Requires a bachelor's degree in a related technical or scientific discipline. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience. Technical Sales Representative IV Salaries in Santa Rosa, CAAlternate Job Titles:Technical Inside Sales Associate IV, Technical Outside Sales Associate IV, Technical Products & Services Sales Specialist IV, Technical Sales Associate IV, Technical Sales Consultant IV, Technical Sales Representative IV
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Sells technical services, products, and systems. Develops relationships with current customers and identifies potential new customers through visits and calls. Creates and conducts technical presentations and demos that present current and future products to potential customers. Utilizes technical acumen to understand and gather customer requirements and to prepare specifications and generate quotes. Builds customer confidence by addressing all technical objections/concerns from prospective customers throughout the sales cycle. Partners with internal technical and marketing teams to offer suggestions for product enhancements and to share insights from customers. Requires a bachelor's degree in a related technical or scientific discipline. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience. Technical Sales Representative I Salaries in Santa Rosa, CAAlternate Job Titles:Technical Inside Sales Associate I, Technical Outside Sales Associate I, Technical Products & Services Sales Specialist I, Technical Sales Associate I, Technical Sales Consultant I, Technical Sales Representative I