What is the average E Commerce Customer Service Representative salary for Appleton, WI?
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As of April 01, 2026, the average E Commerce Customer Service Representative salary in Appleton, WI is $128,638. The chart below represents localized salaries for some of our most popular E Commerce Customer Service Representative job titles in Appleton, WI. Salaries can vary greatly depending on numerous factors, including position, location, years of experience, and level of education. Salary.com’s team of Certified Compensation Professionals analyzed survey data collected from thousands of HR departments at companies of all sizes and industries to compile a range of salaries for various E Commerce Customer Service Representative job titles in Appleton, WI. Apply your personal criteria to one of the job titles below to get your personalized salary estimate.
E Commerce Customer Service Representative Salaries in Appleton, WI
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Customer Service Representative I | $40,028 | $19.24 | Appleton, WI | April 01, 2026 |
| Customer Service Representative II | $45,112 | $21.69 | Appleton, WI | April 01, 2026 |
| Customer Service Representative IV | $57,058 | $27.43 | Appleton, WI | April 01, 2026 |
| Customer Service Representative III | $51,805 | $24.91 | Appleton, WI | April 01, 2026 |
| Retail Store Customer Service Representative | $30,129 | $14.49 | Appleton, WI | April 01, 2026 |
| Chat Support Representative I | $45,869 | $22.05 | Appleton, WI | April 01, 2026 |
| E-commerce Marketing Manager | $123,314 | $59.29 | Appleton, WI | April 01, 2026 |
| Customer Service Supervisor | $78,455 | $37.72 | Appleton, WI | April 01, 2026 |
| E-commerce Strategy Director | $203,019 | $97.61 | Appleton, WI | April 01, 2026 |
| E-commerce Strategy Manager | $135,036 | $64.92 | Appleton, WI | April 01, 2026 |
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Responds to customer inquiries by telephone, e-mail, or chat to provide non-technical problem resolution. Resolves routine and basic problems and communicates solutions or requested information to the customer. Analyzes a customer's service needs and refers to other service or technical departments for follow up as needed. Uses a customer relationship application or database to record activities and research product information. Typically requires a high school diploma or equivalent. Typically reports to a supervisor. Works under the close direction of senior personnel in the functional area. Possesses a moderate understanding of general aspects of the job. May require 0-1 year of general work experience. Customer Service Representative I Salaries in Appleton, WIAlternate Job Titles:Customer Care Representative I, Customer Service and Support Representative I, Customer Service Representative I
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Responds to customer inquiries by telephone, e-mail, or chat to provide non-technical problem resolution. Resolves mostly routine and some non-routine, more complex problems and communicates solutions or requested information to the customer. Analyzes a customer's service needs and refers to other service or technical departments for follow up as needed. Uses a customer relationship application or database to record activities and research product information. Typically requires a high school diploma or equivalent. Typically reports to a supervisor. Works under moderate supervision. Gaining or has attained full proficiency in a specific area of discipline. Typically requires 1-3 years of related experience. Customer Service Representative II Salaries in Appleton, WIAlternate Job Titles:Customer Care Representative II, Customer Service and Support Representative II, Customer Service Representative II
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Responds to customer inquiries by telephone, e-mail, or chat to provide non-technical problem resolution. Resolves complex or unusual requests and problems that may require a customized response and communicates solutions or requested information to the customer. Analyzes a customer's service needs and refers to other service or technical departments for follow up or additional information as needed. Provides updates to other internal teams on customer needs and factors that contribute to customer satisfaction. May be assigned to support products that are more complex or critical. May utilize a customer relationship application or database to record activities and research product information. Typically requires a high school diploma or equivalent. Typically reports to a supervisor. Independently performs a wide range of complex duties under general guidance from supervisors. Has gained full proficiency in a broad range of activities related to the job. Typically requires 5-7 years of related experience. Customer Service Representative IV Salaries in Appleton, WIAlternate Job Titles:Customer Care Representative IV, Customer Service and Support Representative IV, Customer Service Representative IV
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Responds to customer inquiries by telephone, e-mail, or chat to provide non-technical problem resolution. Resolves complex or unusual requests and problems that may require a customized response and communicates solutions or requested information to the customer. Analyzes a customer's service needs and refers to other service or technical departments for follow up or additional information as needed. Provides updates to other internal teams on customer needs and factors that contribute to customer satisfaction. May be assigned to support products that are more complex or critical. Uses a customer relationship application or database to record activities and research product information. Typically requires a high school diploma or equivalent. Typically reports to a supervisor. Works independently within established procedures associated with the specific job function. Has gained proficiency in multiple competencies relevant to the job. Typically requires 3-5 years of related experience. Customer Service Representative III Salaries in Appleton, WIAlternate Job Titles:Customer Care Representative III, Customer Service and Support Representative III, Customer Service Representative III
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Processes orders, prepares correspondence, and fulfills customer needs to ensure customer satisfaction. May assist with purchases and returns. Typically requires a high school diploma. Typically reports to a supervisor. Works under the close direction of senior personnel in the functional area. Possesses a moderate understanding of general aspects of the job. May require 0-1 year of general work experience. Retail Store Customer Service Representative Salaries in Appleton, WIAlternate Job Titles:Retail Customer Experience Representative, Retail Customer Satisfaction Representative, Retail Store Customer Service Representative
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Responds to customer inquiries regarding online merchandise, orders, product questions, or problems in a live chat format using an online chat software system. Receives inquiries from a queue, documents customer interactions, and inputs tickets. Ensures prompt and proper resolution of customer queries by providing answers, additional information, suggesting products, or escalating/engaging others in the organization to provide a solution according to defined procedures. May require an associate degree. Typically reports to a supervisor or manager. Works under moderate supervision. Gaining or has attained full proficiency in a specific area of discipline. Typically requires 1-3 years of related experience. Chat Support Representative I Salaries in Appleton, WIAlternate Job Titles:Customer Service Specialist - E-commerce, Chat Support Representative I
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Manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. E-commerce Marketing Manager Salaries in Appleton, WIAlternate Job Titles:Digital and E-commerce Marketing Manager, E-commerce Marketing Manager
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Supervises a staff of customer service representatives that respond to requests from customers by phone, e-mail, or chat. Manages the daily workload to ensure required service volume and quality levels are attained. Trains and coaches staff in standard policies, procedures, and best practices. Identifies opportunities for operational improvements and implements solutions. Monitors and evaluate staff performance. Responds to escalated issues to facilitate solutions. May provide direct customer support for complicated or critical issues. Typically requires a bachelor's degree or equivalent. Typically reports to a manager or head of a unit/department. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. Customer Service Supervisor Salaries in Appleton, WIAlternate Job Titles:Customer Care Supervisor, Customer Service and Support Supervisor, Customer Service Supervisor
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Develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. E-commerce Strategy Director Salaries in Appleton, WIAlternate Job Titles:Digital and E-commerce Strategy Director, Online Sales Strategy Director, E-commerce Strategy Director
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Implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Provides support for evaluating e-commerce investments & initiatives and facilitates the development of business cases and marketing plans. Compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. Partners with stakeholders across the organization to optimize digital channels. Plans and implements technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. E-commerce Strategy Manager Salaries in Appleton, WIAlternate Job Titles:Digital and E-commerce Strategy Manager, Online Sales Strategy Manager, E-commerce Strategy Manager