What is the average Sales Engineer salary for Madison, WI?
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As of April 01, 2026, the average Sales Engineer salary in Madison, WI is $121,006. The chart below represents localized salaries for some of our most popular Sales Engineer job titles in Madison, WI. Salaries can vary greatly depending on numerous factors, including position, location, years of experience, and level of education. Salary.com’s team of Certified Compensation Professionals analyzed survey data collected from thousands of HR departments at companies of all sizes and industries to compile a range of salaries for various Sales Engineer job titles in Madison, WI. Apply your personal criteria to one of the job titles below to get your personalized salary estimate.
Sales Engineer Salaries in Madison, WI
| Job Title | Salary | Hourly Rate | Location | Date Updated |
| Sales Engineer V | $181,688 | $87.35 | Madison, WI | April 01, 2026 |
| Sales Engineer II | $99,591 | $47.88 | Madison, WI | April 01, 2026 |
| Sales Engineer I | $80,887 | $38.89 | Madison, WI | April 01, 2026 |
| Sales Engineer III | $125,981 | $60.57 | Madison, WI | April 01, 2026 |
| Sales Engineer IV | $152,904 | $73.51 | Madison, WI | April 01, 2026 |
| Power Systems Rental Sales Engineer | $73,767 | $35.47 | Madison, WI | April 01, 2026 |
| Sales Analysis Manager | $136,348 | $65.55 | Madison, WI | April 01, 2026 |
| Channel Sales Director | $171,307 | $82.36 | Madison, WI | April 01, 2026 |
| Technical Sales Support Specialist III | $109,967 | $52.87 | Madison, WI | April 01, 2026 |
| Sales Representative I | $66,150 | $31.80 | Madison, WI | April 01, 2026 |
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Uses technical knowledge of product offerings to advise and support sales teams with pricing estimates and implementation guidance based on customer requirements. Analyzes customers' technical specifications, recommends the best product configuration and installation process, and estimates implementation effort, time, and resources. Reviews sales proposals for accuracy, completeness, and quality. Develops and delivers technical product presentations used to engage customers and prospects and educate sales teams. Requires a bachelor's degree. Typically reports to a manager. Works autonomously. Goals are generally communicated in "solution" or project goal terms. May provide a leadership role for the work group through knowledge in the area of specialization. Works on advanced, complex technical projects or business issues requiring state of the art technical or industry knowledge. Typically requires 10+ years of related experience. Sales Engineer V Salaries in Madison, WIAlternate Job Titles:Expert/Consultant Level Sales Engineer, Technical Sales Scoping Engineer V, Sales Engineer V
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Uses technical knowledge of product offerings to advise and support sales teams with pricing estimates and implementation guidance based on customer requirements. Analyzes customers' technical specifications, recommends the best product configuration and installation process, and estimates implementation effort, time, and resources. Reviews sales proposals for accuracy, completeness, and quality. Develops and delivers technical product presentations used to engage customers and prospects and educate sales teams. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. Sales Engineer II Salaries in Madison, WIAlternate Job Titles:Intermediate Sales Engineer, Technical Sales Scoping Engineer II, Sales Engineer II
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Uses technical knowledge of product offerings to advise and support sales teams with pricing estimates and implementation guidance based on customer requirements. Analyzes customers' technical specifications, recommends the best product configuration and installation process, and estimates implementation effort, time, and resources. Reviews sales proposals for accuracy, completeness, and quality. Develops and delivers technical product presentations used to engage customers and prospects and educate sales teams. Requires a bachelor's degree. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience. Sales Engineer I Salaries in Madison, WIAlternate Job Titles:Entry Sales Engineer, Technical Sales Scoping Engineer I, Sales Engineer I
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Uses technical knowledge of product offerings to advise and support sales teams with pricing estimates and implementation guidance based on customer requirements. Analyzes customers' technical specifications, recommends the best product configuration and installation process, and estimates implementation effort, time, and resources. Reviews sales proposals for accuracy, completeness, and quality. Develops and delivers technical product presentations used to engage customers and prospects and educate sales teams. Requires a bachelor's degree. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience. Sales Engineer III Salaries in Madison, WIAlternate Job Titles:Senior Sales Engineer, Technical Sales Scoping Engineer III, Sales Engineer III
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Uses technical knowledge of product offerings to advise and support sales teams with pricing estimates and implementation guidance based on customer requirements. Analyzes customers' technical specifications, recommends the best product configuration and installation process, and estimates implementation effort, time, and resources. Reviews sales proposals for accuracy, completeness, and quality. Develops and delivers technical product presentations used to engage customers and prospects and educate sales teams. Requires a bachelor's degree. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience. Sales Engineer IV Salaries in Madison, WIAlternate Job Titles:Specialist Sales Engineer, Technical Sales Scoping Engineer IV, Sales Engineer IV
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Train EPS Rental Technicians and Sales on EPG layout/design, electrical distribution & HVAC systems. Perform Quality Control of all EPS Rental equipment prior to delivery or rental. Requires a bachelor's degree in area of specialty. Typically reports to a supervisor or manager. Typically requires 2 to 4 years of related experience. Gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. Power Systems Rental Sales Engineer Salaries in Madison, WIAlternate Job Titles:Energy Systems Rental Sales Engineer, Power Systems Rental Sales EngineerCategory : Retail/Wholesale
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Responsible for managing sales analysis teams, projects, research, and statistical studies to ensure effective sales execution and achievement of growth objectives. Manages the administration of CRM and other systems. Analyzes and evaluates sales metrics, goals, and performance. Develops reporting and analytics that support planning and forecasting. May plan and organize training on systems and tools for sales teams. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. Sales Analysis Manager Salaries in Madison, WIAlternate Job Titles:Sales Analysis & Forecasting Manager, Sales Metrics and Analytics Manager, Sales Analysis ManagerCategory : Sales
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Directs and oversees an organization's channel sales policies, objectives, and initiatives. Sets short- and long-term channel sales strategies and evaluates effectiveness of current programs. Recommends product or service enhancements to improve customer satisfaction and sales potential. Requires a bachelor's degree. Typically reports to a director or head of a unit/department. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. Channel Sales Director Salaries in Madison, WIAlternate Job Titles:Business Channel Director, Director of Channel Sales, Channel Sales DirectorCategory : Sales
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Provides technical advice to the sales force to resolve product or service requests regarding engineering, technical or scientific issues. Provides troubleshooting assistance for customer orders and account statuses. Provides documentation on product specifications and usage to the sales team. May require a bachelor's degree. Typically reports to a supervisor or manager. Typically requires 4 to 7 years of related experience. Contributes to moderately complex aspects of a project. Work is generally independent and collaborative in nature. Technical Sales Support Specialist III Salaries in Madison, WIAlternate Job Titles:Senior Sales Support, Technical Sales Advisor III, Technical Sales Support Specialist IIICategory : Sales
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Interacts with new or existing customers to increase sales of an organization's products or services. Researches and profiles potential sales targets to evaluate leads and develop sales pipelines. Utilizes proven sales techniques to initiate contact, assess customer needs, and present relevant solutions that generate revenue for the organization. Prepares and delivers presentations or demonstrations that educate and expose the customer to offerings and drive the sales process. Troubleshoots and resolves issues in the sales process, ensuring a smooth transaction and positive experience for customers. Maintains a thorough understanding of company products and services, competitor positioning, and industry standards. May require a bachelor's degree. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience. Sales Representative I Salaries in Madison, WIAlternate Job Titles:Entry Sales Representative, Sales Associate I, Sales Development Representative I, Sales Representative I