What are the main factors that influence an Advertising Principal's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

What industry pays the highest salary for Advertising Principal?

The Financial Services industry offers the highest average compensation for Advertising Principal roles, with salaries approximately 40% above the market median.

How does experience change An Advertising Principal's salary?

An Advertising Principal's salary grows with experience: starting around $95,621 for beginners, reaching about $144,388 at mid-level, and approach $257,569 for experts.

What are the highest paying states for an Advertising Principal?

Advertising Principal salary varies significantly by state. The top 3 highest paying states for Advertising Principal roles are District of Columbia $191,176, California $190,451, Massachusetts $187,912. These tech hubs typically pay 10-15% above the national average.

How much do different types of Advertising Principal roles make?

Salaries for Advertising Principal level roles vary by specialization: Advertising Executive: $275,900; SVP of Advertising: $275,882; Head of Advertising: $275,872; Advertising Director: $171,503; Advertising Manager: $118,474.

Advertising Principal Salary in Montana

How much does an Advertising Principal make in Montana? As of September 01, 2026, the average salary for an Advertising Principal in Montana is $163,014 per year, which breaks down to an hourly rate of $78.

However, an Advertising Principal's salary can vary significantly. Here's a look at the typical salary range:

Top Earners (90th percentile): $189,560
Majority Range (25th-75th percentile): $149,137 to $176,909
Entry-Level (10th percentile): $136,502

10% $136,502

50% (Median) $163,014

90% $189,560

Advertising Principal Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$176,909	$14,742	$3,402	$85
Average	$163,014	$13,584	$3,135	$78
25th Percentile	$149,137	$12,428	$2,868	$72

Salary Factors Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

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Key Factors That Influence Advertising Principal Salaries

An Advertising Principal's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Advertising Principal Salaries?

Experience is a primary driver of an Advertising Principal's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

Entry-Level (less than 1 year): $95,621
Early Career (1-2 years): $110,610
Mid-Level (2-4 years): $144,388
Senior-Level (5-8 years): $160,119
Expert (over 8 years): $257,569

Job Role	Years of Experience	Average Salary
Advertising Supervisor	less than 1 year	$95,621
Advertising Manager	1-2 years	$110,610
Advertising Senior Manager	2-4 years	$144,388
Advertising Principal	5-8 years	$160,119
SVP of Advertising	over 8 years	$257,569

How Do Advertising Principal Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Advertising Principals. For example, consider the average annual salaries in these key locations:

District of Columbia: $191,176.
California: $190,451.
Massachusetts: $187,912.

District of Columbia $191,176 California $190,451 Massachusetts $187,912 Washington $187,222 New Jersey $187,153 Alaska $186,911 Connecticut $184,528 New York $183,561

Hawaii $180,471 Rhode Island $179,020 Maryland $178,036 Minnesota $176,689 Colorado $176,171 Illinois $175,998 Oregon $175,342 Delaware $174,859

New Hampshire $174,555 Virginia $173,875 Pennsylvania $171,889 Nevada $170,888 North Dakota $170,559 Michigan $170,041 Wisconsin $169,852 Vermont $169,472

Texas $168,418 Maine $168,349 Arizona $168,246 Ohio $168,125 Georgia $166,536 Indiana $165,742 Wyoming $165,587 Utah $165,345

Iowa $165,241 Kansas $164,413 Louisiana $164,171 North Carolina $164,084 Missouri $164,050 Florida $163,377 Montana $163,014 Nebraska $162,669

Kentucky $162,479 South Carolina $161,788 Tennessee $161,356 Idaho $161,184 New Mexico $159,923 Oklahoma $159,647 Alabama $158,628 South Dakota $156,919

Arkansas $155,986 West Virginia $155,486 Mississippi $153,984

Top Paying Cities for Advertising Principal

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

Absarokee: $162,021
Acton: $165,944
Ashland: $161,897

Absarokee, MT $162,021

Acton, MT $165,944

Ashland, MT $161,897

Ballantine, MT $165,690

Bearcreek, MT $161,999

Belfry, MT $162,163

Bighorn, MT $161,631

Big Timber, MT $161,886

Birney, MT $161,783

Boyd, MT $163,480

Bridger, MT $162,846

Broadview, MT $165,026

Busby, MT $161,966

Clyde Park, MT $161,916

Columbus, MT $163,247

Cooke City, MT $161,600

Crow Agency, MT $162,104

Custer, MT $162,147

Decker, MT $161,937

Edgar, MT $165,328

Emigrant, MT $161,902

Fishtail, MT $161,764

Fromberg, MT $164,675

Gardiner, MT $161,907

Garryowen, MT $162,040

Grass Range, MT $161,740

Greycliff, MT $161,897

Hardin, MT $163,451

Fort Smith, MT $162,943

Harlowton, MT $161,829

Huntley, MT $166,507

Hysham, MT $161,714

Ingomar, MT $161,406

Joliet, MT $164,694

Lame Deer, MT $162,061

Laurel, MT $166,459

Lavina, MT $162,282

Livingston, MT $162,095

Lodge Grass, MT $162,132

Mc Leod, MT $161,548

Martinsdale, MT $161,653

Melstone, MT $161,714

Melville, MT $161,591

Molt, MT $165,478

Mosby, MT $161,491

Musselshell, MT $161,659

Nye, MT $161,745

Otter, MT $161,900

Park City, MT $165,316

Pompeys Pillar, MT $164,661

Pray, MT $161,819

Pryor, MT $164,754

Rapelje, MT $162,850

Red Lodge, MT $162,033

Reed Point, MT $161,831

Roberts, MT $162,717

Roscoe, MT $161,712

Roundup, MT $162,019

Ryegate, MT $161,684

Saint Xavier, MT $162,796

Sanders, MT $161,911

Sand Springs, MT $161,508

Shawmut, MT $161,633

Shepherd, MT $165,778

Silver Gate, MT $162,035

Springdale, MT $161,795

Sumatra, MT $161,508

Teigen, MT $161,743

Two Dot, MT $161,615

Wilsall, MT $161,759

Winnett, MT $161,627

Worden, MT $164,457

Wyola, MT $162,202

Billings, MT $166,652

Baker, MT $162,460

Wolf Point, MT $161,904

Antelope, MT $162,101

Bainville, MT $162,658

Brockton, MT $161,823

Brockway, MT $161,598

Circle, MT $161,721

Crane, MT $162,771

Culbertson, MT $162,178

Dagmar, MT $162,254

Fairview, MT $162,726

Flaxville, MT $161,697

Fort Peck, MT $161,619

Frazer, MT $161,805

Froid, MT $161,961

Glasgow, MT $161,892

Saint Marie, MT $162,579

Glentana, MT $161,621

Hinsdale, MT $161,584

Homestead, MT $161,961

Lambert, MT $161,862

Larslan, MT $161,596

Medicine Lake, MT $161,938

Nashua, MT $161,807

Opheim, MT $161,572

Outlook, MT $161,816

Peerless, MT $161,603

Plentywood, MT $162,071

Poplar, MT $161,933

Raymond, MT $161,950

Redstone, MT $161,608

Reserve, MT $161,767

Richey, MT $161,674

Richland, MT $161,584

Saco, MT $161,678

Savage, MT $162,156

Scobey, MT $161,823

Sidney, MT $162,765

Vandalia, MT $161,660

Vida, MT $161,712

Westby, MT $162,223

Whitetail, MT $161,581

Miles City, MT $161,918

Alzada, MT $161,778

Angela, MT $161,486

Alberton, MT $161,726

Arlee, MT $161,786

Bonner, MT $161,733

Charlo, MT $161,833

Clinton, MT $161,842

Condon, MT $161,551

Conner, MT $161,871

Corvallis, MT $162,085

Darby, MT $161,560

De Borgia, MT $161,225

Dixon, MT $161,690

Drummond, MT $161,778

Florence, MT $162,047

Frenchtown, MT $161,981

Grantsdale, MT $161,999

Hall, MT $161,745

Hamilton, MT $162,002

Pinesdale, MT $162,373

Haugan, MT $161,187

Helmville, MT $161,429

Heron, MT $161,248

Hot Springs, MT $161,541

Huson, MT $161,767

Lolo, MT $161,950

Lonepine, MT $161,600

Milltown, MT $162,360

Noxon, MT $161,182

Ovando, MT $161,412

Pablo, MT $162,411

Paradise, MT $161,783

Philipsburg, MT $161,745

Plains, MT $161,653

Polson, MT $161,907

Ravalli, MT $161,804

Ronan, MT $161,928

Saint Ignatius, MT $161,888

Saint Regis, MT $161,543

Saltese, MT $161,122

Seeley Lake, MT $161,823

Stevensville, MT $162,080

Sula, MT $161,503

Superior, MT $161,660

Thompson Falls, MT $161,431

Trout Creek, MT $161,280

Victor, MT $161,980

Kalispell, MT $162,047

Big Arm, MT $161,833

Bigfork, MT $161,826

Columbia Falls, MT $162,032

Coram, MT $161,823

Dayton, MT $161,855

Elmo, MT $161,665

Essex, MT $161,560

Eureka, MT $161,871

Fortine, MT $161,712

Hungry Horse, MT $162,218

Kila, MT $161,695

Lake Mc Donald, MT $161,842

Lakeside, MT $161,961

Libby, MT $161,627

Marion, MT $161,605

Martin City, MT $161,956

Olney, MT $161,581

Polebridge, MT $161,298

Proctor, MT $161,619

Rexford, MT $161,740

Rollins, MT $161,717

Somers, MT $161,940

Stryker, MT $161,551

Trego, MT $161,672

Troy, MT $161,182

West Glacier, MT $161,348

Whitefish, MT $161,950

Bloomfield, MT $161,762

Boyes, MT $161,814

Broadus, MT $161,862

Brusett, MT $161,603

Capitol, MT $161,476

Cohagen, MT $161,543

Colstrip, MT $162,201

Ekalaka, MT $161,824

Fallon, MT $161,995

Forsyth, MT $161,781

Glendive, MT $162,316

Hammond, MT $161,712

Hathaway, MT $161,892

Ismay, MT $161,762

Jordan, MT $161,638

Kinsey, MT $161,831

Lindsay, MT $161,627

Mildred, MT $161,994

Olive, MT $161,660

Plevna, MT $162,133

Powderville, MT $161,501

Rosebud, MT $161,581

Terry, MT $161,688

Volborg, MT $161,584

Wibaux, MT $162,253

Willard, MT $162,187

Great Falls, MT $154,933

Malmstrom A F B, MT $154,933

Augusta, MT $161,577

Babb, MT $161,636

Belt, MT $156,834

Black Eagle, MT $154,933

Brady, MT $160,042

Browning, MT $161,854

Buffalo, MT $161,729

Bynum, MT $161,709

Carter, MT $157,623

Cascade, MT $159,802

Choteau, MT $161,712

Coffee Creek, MT $161,724

Conrad, MT $161,859

Cut Bank, MT $161,750

Denton, MT $161,686

Dupuyer, MT $161,560

Dutton, MT $158,210

East Glacier Park, MT $161,491

Ethridge, MT $161,541

Fairfield, MT $160,436

Floweree, MT $155,258

Forest Grove, MT $161,662

Fort Benton, MT $160,548

Fort Shaw, MT $157,054

Galata, MT $161,584

Geraldine, MT $161,653

Geyser, MT $160,490

Heart Butte, MT $161,850

Highwood, MT $157,059

Hilger, MT $161,726

Hobson, MT $161,748

Judith Gap, MT $161,717

Kevin, MT $161,690

Ledger, MT $161,619

Lewistown, MT $162,011

Loma, MT $161,652

Lothair, MT $161,638

Moccasin, MT $161,759

Monarch, MT $159,968

Moore, MT $161,847

Neihart, MT $161,161

Oilmont, MT $161,607

Pendroy, MT $161,560

Power, MT $156,446

Raynesford, MT $159,782

Roy, MT $161,577

Sand Coulee, MT $154,933

Shelby, MT $161,862

Simms, MT $158,276

Stanford, MT $161,740

Stockett, MT $156,529

Sunburst, MT $161,748

Sun River, MT $156,240

Sweet Grass, MT $161,648

Biddle, MT $161,919

Ulm, MT $155,007

Valier, MT $161,724

Vaughn, MT $155,574

Winifred, MT $161,667

Havre, MT $161,973

Big Sandy, MT $161,700

Box Elder, MT $162,021

Chester, MT $161,722

Chinook, MT $161,752

Dodson, MT $161,691

Gildford, MT $161,664

Harlem, MT $161,886

Hays, MT $161,952

Hingham, MT $161,665

Hogeland, MT $161,638

Inverness, MT $161,626

Joplin, MT $161,665

Kremlin, MT $161,660

Lloyd, MT $161,424

Loring, MT $161,576

Malta, MT $161,778

Rudyard, MT $161,702

Turner, MT $161,676

Whitewater, MT $161,605

Whitlash, MT $161,493

Zortman, MT $161,793

Zurich, MT $161,572

Helena, MT $154,484

Basin, MT $157,860

Boulder, MT $159,588

Canyon Creek, MT $156,207

Clancy, MT $154,747

East Helena, MT $154,381

Fort Harrison, MT $154,381

Jefferson City, MT $155,857

Lincoln, MT $161,705

Marysville, MT $156,018

Radersburg, MT $159,844

Ringling, MT $161,524

Toston, MT $160,459

Townsend, MT $158,079

White Sulphur Springs, MT $161,051

Winston, MT $156,178

Wolf Creek, MT $159,473

Butte, MT $161,698

Alder, MT $161,643

Anaconda, MT $162,056

Avon, MT $157,746

Belgrade, MT $162,249

Bozeman, MT $162,353

Big Sky, MT $162,232

Cameron, MT $161,536

Cardwell, MT $161,886

Deer Lodge, MT $160,716

Dell, MT $161,094

Dillon, MT $161,767

Divide, MT $161,722

Elliston, MT $156,432

Ennis, MT $161,985

Gallatin Gateway, MT $161,892

Garrison, MT $159,922

Glen, MT $161,716

Gold Creek, MT $160,989

Harrison, MT $161,931

Jackson, MT $161,301

Lima, MT $161,210

Mc Allister, MT $161,954

Manhattan, MT $162,202

Melrose, MT $161,735

Norris, MT $161,733

Polaris, MT $161,538

Pony, MT $161,966

Ramsay, MT $162,050

Sheridan, MT $162,021

Silver Star, MT $162,018

Three Forks, MT $162,075

Twin Bridges, MT $161,883

Virginia City, MT $161,940

Warm Springs, MT $162,033

West Yellowstone, MT $161,850

Whitehall, MT $162,052

Willow Creek, MT $162,004

Wisdom, MT $161,341

Wise River, MT $161,624

Missoula, MT $162,605

Advertising Principal Salary by Industry: Top Paying Sectors

For Advertising Principal roles, the industry you choose can affect earning potential by as much as 80% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Biotechnology sectors offer the strongest compensation, at 40% above the average. In contrast, Advertising Principal positions in Internet or Aerospace & Defense typically offer lower base pay, as these industries often view Advertising Principal as a support function rather than a direct revenue driver.

The top paying industries for an Advertising Principal

Industry Sector	Average Annual Salary	Average Hourly Rate	Pay vs.Avg
Financial Services	$228,220	$110.0	40%
Biotechnology	$211,918	$102.0	30%
Software & Networking	$211,918	$102.0	30%
Media	$203,767	$98.0	25%
Edu., Gov't. & Nonprofit	$195,617	$94.0	20%

Advertising Principal Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an Advertising Principal's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

$149,137

Average $163,014/year

$176,909

$12,428

Average $13,584/month

$14,742

$2,868

Average $3,135/week

$3,402

$72

Average $78/hour

$85

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$176,909	$14,742	$3,402	$85
Average	$163,014	$13,584	$3,135	$78
25th Percentile	$149,137	$12,428	$2,868	$72

Find Your Next Advertising Principal Job

Ready to take the next step in your career? Browse thousands of current Advertising Principal job openings on our job board. Use the search bar below to find your perfect match.

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Advertising Principal Salary in Montana

Check out Advertising Principal Job Openings in Montana

Key Factors That Influence Advertising Principal Salaries

How Experience Level Affects Advertising Principal Salaries?

How Do Advertising Principal Salaries Vary from State to State?

Top Paying Cities for Advertising Principal

Advertising Principal Salary by Industry: Top Paying Sectors

The top paying industries for an Advertising Principal

Advertising Principal Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Find Your Next Advertising Principal Job

For Employees

For Employers

Where Does Our Salary Data Come From?

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Advertising Principal Salary in Montana

Check out Advertising Principal Job Openings in Montana

Key Factors That Influence Advertising Principal Salaries

How Experience Level Affects Advertising Principal Salaries?

How Do Advertising Principal Salaries Vary from State to State?

Top Paying Cities for Advertising Principal

Advertising Principal Salary by Industry: Top Paying Sectors

The top paying industries for an Advertising Principal

Advertising Principal Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Salaries of jobs related to Advertising Principal

Find Your Next Advertising Principal Job

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