Salary AI Book a Demo

Advertising Principal Salary in Texas

How much does an Advertising Principal make in Texas? As of September 01, 2026, the average salary for an Advertising Principal in Texas is $168,418 per year, which breaks down to an hourly rate of $81.

However, an Advertising Principal's salary can vary significantly. Here's a look at the typical salary range:

  • Top Earners (90th percentile): $195,845
  • Majority Range (25th-75th percentile): $154,081 to $182,774
  • Entry-Level (10th percentile): $141,028
Salary Factors Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Check out Advertising Principal Job Openings in Texas

Key Factors That Influence Advertising Principal Salaries

An Advertising Principal's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Advertising Principal Salaries?

Experience is a primary driver of an Advertising Principal's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $98,792
  • Early Career (1-2 years): $114,277
  • Mid-Level (2-4 years): $149,175
  • Senior-Level (5-8 years): $165,427
  • Expert (over 8 years): $266,108
Job RoleYears of ExperienceAverage Salary
Advertising Supervisor less than 1 year $98,792
Advertising Manager 1-2 years $114,277
Advertising Senior Manager 2-4 years $149,175
Advertising Principal 5-8 years $165,427
SVP of Advertising over 8 years $266,108

How Do Advertising Principal Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Advertising Principals. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $191,176.
  • California: $190,451.
  • Massachusetts: $187,912.

Top Paying Cities for Advertising Principal

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • Waka: $153,481
  • Hillsboro: $158,090
  • Austin: $170,957

Advertising Principal Salary by Industry: Top Paying Sectors

For Advertising Principal roles, the industry you choose can affect earning potential by as much as 80% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Biotechnology sectors offer the strongest compensation, at 40% above the average. In contrast, Advertising Principal positions in Internet or Aerospace & Defense typically offer lower base pay, as these industries often view Advertising Principal as a support function rather than a direct revenue driver.

The top paying industries for an Advertising Principal

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Financial Services $235,786 $113.0 40%
Biotechnology $218,944 $105.0 30%
Software & Networking $218,944 $105.0 30%
Media $210,523 $101.0 25%
Edu., Gov't. & Nonprofit $202,102 $97.0 20%

Advertising Principal Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an Advertising Principal's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Yearly
  • Monthly
  • Weekly
  • Hourly
  • Table View
Last Updated on September 01, 2026
$154,081
Average $168,418/year
$182,774
$12,840
Average $14,035/month
$15,231
$2,963
Average $3,239/week
$3,515
$74
Average $81/hour
$88
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $182,774 $15,231 $3,515 $88
Average $168,418 $14,035 $3,239 $81
25th Percentile $154,081 $12,840 $2,963 $74

Find Your Next Advertising Principal Job

Ready to take the next step in your career? Browse thousands of current Advertising Principal job openings on our job board. Use the search bar below to find your perfect match.

  • Oak Street Health | FAR ROCKAWAY, NY

    Advertising Executive

    Oak Street Health | FAR ROCKAWAY, NY

    Oak Street Health seeks an Outreach Executive to drive patient growth for our Medicare-focused primary care centers. In this sales and business development... more

    4 Days Ago

  • Lilly | WEST INDIANAPOLIS, IN

    Principal

    Lilly | WEST INDIANAPOLIS, IN

    Lilly seeks a Principal to lead high-impact biopharmaceutical research and development programs. In this senior scientific role, you will shape strategy fo... more

    4 Days Ago

  • Exelon | KENNETT SQUARE, PA

    Principal

    Exelon | KENNETT SQUARE, PA

    Exelon seeks a Principal Engineer – Transmission Planning to lead complex transmission scenario studies within our Engineering & Design organization. You w... more

    6 Days Ago

  • Cox Automotive | JERICHO, VT

    Principal Architect

    Cox Automotive | JERICHO, VT

    Cox Automotive is seeking a Principal Architect to drive end-to-end architecture for scalable, cloud-native platforms that power our automotive and media s... more

    6 Days Ago

  • Cox Automotive | WINOOSKI, VT

    Principal Architect

    Cox Automotive | WINOOSKI, VT

    Cox Automotive is seeking a Principal Architect to drive end-to-end architecture for scalable, cloud-native platforms that power our automotive and media s... more

    6 Days Ago

  • Cox Automotive | PINEWOOD, VT

    Principal Architect

    Cox Automotive | PINEWOOD, VT

    Cox Automotive is seeking a Principal Architect to drive end-to-end architecture for scalable, cloud-native platforms that power our automotive and media s... more

    6 Days Ago

For Employees

Analyze the market and your qualifications to negotiate your salary with confidence.

Get a Salary Increase

Search thousands of open positions to find your next opportunity.

Search Job Openings

For Employers

Individualize employee pay based on unique job requirements and personal qualifications.

Adjust Employee Salary

Get the latest market price for benchmark jobs and jobs in your industry.

Price My Industry Jobs

Where Does Our Salary Data Come From?

Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst