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Digital Marketing Generalist Salary in California

How much does a Digital Marketing Generalist make in California? As of September 01, 2026, the average salary for a Digital Marketing Generalist in California is $81,016 per year, which breaks down to an hourly rate of $39.

However, a Digital Marketing Generalist's salary can vary significantly. Here's a look at the typical salary range:

  • Top Earners (90th percentile): $94,494
  • Majority Range (25th-75th percentile): $75,094 to $88,071
  • Entry-Level (10th percentile): $69,702
Salary Factors Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Check out Digital Marketing Generalist Job Openings in California

Key Factors That Influence Digital Marketing Generalist Salaries

A Digital Marketing Generalist's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Digital Marketing Generalist Salaries?

Experience is a primary driver of a Digital Marketing Generalist's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $67,626
  • Early Career (1-2 years): $79,547
  • Mid-Level (2-4 years): $114,228
  • Senior-Level (5-8 years): $134,852
  • Expert (over 8 years): $116,929
Job RoleYears of ExperienceAverage Salary
Digital Marketing Analyst I less than 1 year $67,626
Digital Marketing Generalist 1-2 years $79,547
Digital Marketing Analyst III 2-4 years $114,228
Digital Marketing Analyst IV 5-8 years $134,852
Digital Marketing Supervisor over 8 years $116,929

How Do Digital Marketing Generalist Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital Marketing Generalists. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $81,325.
  • California: $81,016.
  • Massachusetts: $79,937.

Top Paying Cities for Digital Marketing Generalist

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • Los Angeles: $81,156
  • West Hollywood: $81,097
  • Dodgertown: $81,155

Digital Marketing Generalist Salary by Industry: Top Paying Sectors

For Digital Marketing Generalist roles, the industry you choose can affect earning potential by as much as 30% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Chemicals sectors offer the strongest compensation, at 15% above the average. In contrast, Digital Marketing Generalist positions in Retail & Wholesale or MFG Durable typically offer lower base pay, as these industries often view Digital Marketing Generalist as a support function rather than a direct revenue driver.

The top paying industries for a Digital Marketing Generalist

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense $93,169 $45.0 15%
Chemicals $93,169 $45.0 15%
Energy & Utilities $93,169 $45.0 15%
Hospitality & Leisure $93,169 $45.0 15%
Media $93,169 $45.0 15%

Digital Marketing Generalist Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Digital Marketing Generalist's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Yearly
  • Monthly
  • Weekly
  • Hourly
  • Table View
Last Updated on September 01, 2026
$75,094
Average $81,016/year
$88,071
$6,258
Average $6,751/month
$7,339
$1,444
Average $1,558/week
$1,694
$36
Average $39/hour
$42
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $88,071 $7,339 $1,694 $42
Average $81,016 $6,751 $1,558 $39
25th Percentile $75,094 $6,258 $1,444 $36

Find Your Next Digital Marketing Generalist Job

Ready to take the next step in your career? Browse thousands of current Digital Marketing Generalist job openings on our job board. Use the search bar below to find your perfect match.

  • Continuing Life LLC | Ladera Ranch, CA

    Digital Marketing Specialist

    Continuing Life LLC | Ladera Ranch, CA

    Job Description. Job Description. This is a. full time onsite role. based in either Carlsbad (San Diego) or Rancho Mission Viejo (Orange County). Compensat... more

    2 Days Ago

  • Too Lost | Los Angeles, CA

    Digital Marketing Coordinator

    Too Lost | Los Angeles, CA

    Job Description. Job Description. The Role. The Digital Marketing Coordinator at Too Lost supports the planning, coordination, and execution of marketing i... more

    2 Days Ago

  • Cuckoo Electronics America Inc | Cerritos, CA

    Digital Marketing Specialist

    Cuckoo Electronics America Inc | Cerritos, CA

    Job Description. Job Description. Summary: . We are seeking a highly motivated and strategic Marketing Specialist to join our team. In this role, you will ... more

    3 Days Ago

  • Yooniversal Media LLC | Campbell, CA

    Digital Marketing Assistant

    Yooniversal Media LLC | Campbell, CA

    Yooniversal Media is seeking a motivated Marketing Assistant to join our San Jose office.This part-time, in-person role offers 8-10 hours per week, Monday ... more

    4 Days Ago

  • AmeriPharma | Laguna Hills, CA

    Sr Digital Marketing Copywriter

    AmeriPharma | Laguna Hills, CA

    Job Description. Job Description. About AmeriPharma. AmeriPharma is a rapidly growing healthcare company where you will have the opportunity to contribute ... more

    4 Days Ago

  • Solage | Calistoga, CA

    Regional Digital Marketing Manager

    Solage | Calistoga, CA

    Job Description. Job Description. Company Description. Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. Wh... more

    4 Days Ago

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Where Does Our Salary Data Come From?

Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

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