Salary AI Book a Demo

Digital Marketing Generalist Salary in Missouri

How much does a Digital Marketing Generalist make in Missouri? As of September 01, 2026, the average salary for a Digital Marketing Generalist in Missouri is $69,786 per year, which breaks down to an hourly rate of $34.

However, a Digital Marketing Generalist's salary can vary significantly. Here's a look at the typical salary range:

  • Top Earners (90th percentile): $81,395
  • Majority Range (25th-75th percentile): $64,684 to $75,863
  • Entry-Level (10th percentile): $60,039
Salary Factors Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Check out Digital Marketing Generalist Job Openings in Missouri

Key Factors That Influence Digital Marketing Generalist Salaries

A Digital Marketing Generalist's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Digital Marketing Generalist Salaries?

Experience is a primary driver of a Digital Marketing Generalist's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $58,252
  • Early Career (1-2 years): $68,520
  • Mid-Level (2-4 years): $98,393
  • Senior-Level (5-8 years): $116,158
  • Expert (over 8 years): $100,720
Job RoleYears of ExperienceAverage Salary
Digital Marketing Analyst I less than 1 year $58,252
Digital Marketing Generalist 1-2 years $68,520
Digital Marketing Analyst III 2-4 years $98,393
Digital Marketing Analyst IV 5-8 years $116,158
Digital Marketing Supervisor over 8 years $100,720

How Do Digital Marketing Generalist Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital Marketing Generalists. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $81,325.
  • California: $81,016.
  • Massachusetts: $79,937.

Top Paying Cities for Digital Marketing Generalist

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • Braggadocio: $67,622
  • Eugene: $67,897
  • Fortuna: $67,879

Digital Marketing Generalist Salary by Industry: Top Paying Sectors

For Digital Marketing Generalist roles, the industry you choose can affect earning potential by as much as 30% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Chemicals sectors offer the strongest compensation, at 15% above the average. In contrast, Digital Marketing Generalist positions in Retail & Wholesale or MFG Durable typically offer lower base pay, as these industries often view Digital Marketing Generalist as a support function rather than a direct revenue driver.

The top paying industries for a Digital Marketing Generalist

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense $80,254 $39.0 15%
Chemicals $80,254 $39.0 15%
Energy & Utilities $80,254 $39.0 15%
Hospitality & Leisure $80,254 $39.0 15%
Media $80,254 $39.0 15%

Digital Marketing Generalist Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Digital Marketing Generalist's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Yearly
  • Monthly
  • Weekly
  • Hourly
  • Table View
Last Updated on September 01, 2026
$64,684
Average $69,786/year
$75,863
$5,390
Average $5,815/month
$6,322
$1,244
Average $1,342/week
$1,459
$31
Average $34/hour
$36
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $75,863 $6,322 $1,459 $36
Average $69,786 $5,815 $1,342 $34
25th Percentile $64,684 $5,390 $1,244 $31

Find Your Next Digital Marketing Generalist Job

Ready to take the next step in your career? Browse thousands of current Digital Marketing Generalist job openings on our job board. Use the search bar below to find your perfect match.

  • Rogers Sporting Goods | Kansas City, MO

    Digital Marketing Campaign Coordinator

    Rogers Sporting Goods | Kansas City, MO

    Job Description. Job Description. About the Role. Rogers Sporting Goods is seeking a. Digital. Marketing Campaign Coordinator. to lead and coordinate multi... more

    2 Days Ago

  • Zimmer Communications | Columbia, MO

    Digital Marketing Manager

    Zimmer Communications | Columbia, MO

    Job Description. Job Description. Zimmer Communications is growing. Zimmer Communications is looking to add an experienced Digital Marketing Manager to joi... more

    3 Days Ago

  • Zimmer Communications | Columbia, MO

    Digital Marketing Strategist

    Zimmer Communications | Columbia, MO

    Job Description. Job Description. Our purpose is to help our clients' business grow. Our efforts will be focused on developing ourselves through training a... more

    3 Days Ago

  • HCW Hospitality | Branson, MO

    DIGITAL MARKETING SPECIALIST

    HCW Hospitality | Branson, MO

    Job Description. Job Description. Description. This is a hybrid role base out of the corporate office in Branson, MO. Candidates must be able to commute to... more

    4 Days Ago

  • Schuber Mitchell Homes LLC | Joplin, MO

    Digital Marketing Strategist

    Schuber Mitchell Homes LLC | Joplin, MO

    Job Description. Job Description. Position Summary . The Digital Marketing Strategist works with the marketing team to coordinate and execute the organizat... more

    4 Days Ago

  • Steady Rain Inc | Saint Louis, MO

    Digital Marketing Manager

    Steady Rain Inc | Saint Louis, MO

    Job Description. Job Description. Description. Do you believe that the future is digital. Do you love social media and the ability to communicate. Do you h... more

    4 Days Ago

For Employees

Analyze the market and your qualifications to negotiate your salary with confidence.

Get a Salary Increase

Search thousands of open positions to find your next opportunity.

Search Job Openings

For Employers

Individualize employee pay based on unique job requirements and personal qualifications.

Adjust Employee Salary

Get the latest market price for benchmark jobs and jobs in your industry.

Price My Industry Jobs

Where Does Our Salary Data Come From?

Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst