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Digital Marketing Generalist Salary in Texas

How much does a Digital Marketing Generalist make in Texas? As of September 01, 2026, the average salary for a Digital Marketing Generalist in Texas is $71,644 per year, which breaks down to an hourly rate of $34.

However, a Digital Marketing Generalist's salary can vary significantly. Here's a look at the typical salary range:

  • Top Earners (90th percentile): $83,563
  • Majority Range (25th-75th percentile): $66,407 to $77,883
  • Entry-Level (10th percentile): $61,638
Salary Factors Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Check out Digital Marketing Generalist Job Openings in Texas

Key Factors That Influence Digital Marketing Generalist Salaries

A Digital Marketing Generalist's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Digital Marketing Generalist Salaries?

Experience is a primary driver of a Digital Marketing Generalist's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $59,803
  • Early Career (1-2 years): $70,344
  • Mid-Level (2-4 years): $101,014
  • Senior-Level (5-8 years): $119,251
  • Expert (over 8 years): $103,402
Job RoleYears of ExperienceAverage Salary
Digital Marketing Analyst I less than 1 year $59,803
Digital Marketing Generalist 1-2 years $70,344
Digital Marketing Analyst III 2-4 years $101,014
Digital Marketing Analyst IV 5-8 years $119,251
Digital Marketing Supervisor over 8 years $103,402

How Do Digital Marketing Generalist Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital Marketing Generalists. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $81,325.
  • California: $81,016.
  • Massachusetts: $79,937.

Top Paying Cities for Digital Marketing Generalist

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • Waka: $65,290
  • Hillsboro: $67,250
  • Austin: $72,724

Digital Marketing Generalist Salary by Industry: Top Paying Sectors

For Digital Marketing Generalist roles, the industry you choose can affect earning potential by as much as 30% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Chemicals sectors offer the strongest compensation, at 15% above the average. In contrast, Digital Marketing Generalist positions in Retail & Wholesale or MFG Durable typically offer lower base pay, as these industries often view Digital Marketing Generalist as a support function rather than a direct revenue driver.

The top paying industries for a Digital Marketing Generalist

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense $82,391 $40.0 15%
Chemicals $82,391 $40.0 15%
Energy & Utilities $82,391 $40.0 15%
Hospitality & Leisure $82,391 $40.0 15%
Media $82,391 $40.0 15%

Digital Marketing Generalist Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Digital Marketing Generalist's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Yearly
  • Monthly
  • Weekly
  • Hourly
  • Table View
Last Updated on September 01, 2026
$66,407
Average $71,644/year
$77,883
$5,534
Average $5,970/month
$6,490
$1,277
Average $1,378/week
$1,498
$32
Average $34/hour
$37
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $77,883 $6,490 $1,498 $37
Average $71,644 $5,970 $1,378 $34
25th Percentile $66,407 $5,534 $1,277 $32

Find Your Next Digital Marketing Generalist Job

Ready to take the next step in your career? Browse thousands of current Digital Marketing Generalist job openings on our job board. Use the search bar below to find your perfect match.

  • Forthea | Houston, TX

    Digital Marketing

    Forthea | Houston, TX

    Job Description. Job Description. Forthea, a fast-growing digital marketing agency based in Houston, TX, is looking for the right people to join our team i... more

    5 Days Ago

  • Express Employment Professionals - Coppell, TX | Dallas, TX

    Marketing Coordinator Digital Marketing Coordinator

    Express Employment Professionals - Coppell, TX | Dallas, TX

    Job Description. Job Description. Farmers Branch, TX | $24–$30/hr | Full-Time, Onsite. We’re looking for a. hands-on Marketing Coordinator. for a small, gr... more

    3 Days Ago

  • Expert Computer Solutions (ECS) | Houston, TX

    B2B Marketing Generalist

    Expert Computer Solutions (ECS) | Houston, TX

    Job Description. Job Description. About Us. Expert Computer Solutions (ECS) is a Houston-based managed IT services provider and consulting firm supporting ... more

    4 Days Ago

  • Journey-to freedom | Austin, TX

    Digital Marketing Manager

    Journey-to freedom | Austin, TX

    Tired of managing campaigns and delivering ROI for someone else's brand. You've mastered funnels, strategies, and KPIs.You know how to analyze performance,... more

    3 Days Ago

  • Sysco | Mcallen, TX

    Manager Digital Marketing

    Sysco | Mcallen, TX

    Digital Marketing ManagerThe Digital Marketing Manager will lead the development and execution of Guest Supply's digital marketing strategy to drive custom... more

    3 Days Ago

  • iCRYO - Burleson | Burleson, TX

    Digital Marketing Specialist

    iCRYO - Burleson | Burleson, TX

    Job Description. Job Description. iCRYO is an upscale wellness service retailer of cryotherapy, infrared therapy, body sculpting, IV therapy, and other rel... more

    3 Days Ago

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Where Does Our Salary Data Come From?

Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

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