How much does a General Manager Marketing make in Idaho? As of September 01, 2026, the average salary for a General Manager Marketing in Idaho is $116,112 per year, which breaks down to an hourly rate of $56.

However, a General Manager Marketing's salary can vary significantly. Here's a look at the typical salary range:

  • Top Earners (90th percentile): $137,371
  • Majority Range (25th-75th percentile): $105,754 to $127,240
  • Entry-Level (10th percentile): $96,324

Key Factors That Influence General Manager Marketing Salaries

A General Manager Marketing's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects General Manager Marketing Salaries?

Experience is a primary driver of a General Manager Marketing's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $64,968
  • Early Career (1-2 years): $98,699
  • Mid-Level (2-4 years): $113,794
  • Senior-Level (5-8 years): $148,173
  • Expert (over 8 years): $182,239
Job RoleYears of ExperienceAverage Salary
Marketing Supervisor less than 1 year $64,968
Marketing Senior Supervisor 1-2 years $98,699
General Manager Marketing 2-4 years $113,794
Marketing Senior Manager 5-8 years $148,173
Marketing Director over 8 years $182,239

Top Paying Cities for General Manager Marketing

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • Pocatello: $107,418
  • Fort Hall: $107,809
  • Aberdeen: $109,633

General Manager Marketing Salary by Industry: Top Paying Sectors

For General Manager Marketing roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, General Manager Marketing positions in Edu., Gov't. & Nonprofit or Retail & Wholesale typically offer lower base pay, as these industries often view General Manager Marketing as a support function rather than a direct revenue driver.

The top paying industries for a General Manager Marketing

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Pharmaceuticals $139,335 $67.0 20%
Energy & Utilities $133,529 $64.0 15%
Financial Services $133,529 $64.0 15%
Internet $133,529 $64.0 15%
Software & Networking $133,529 $64.0 15%

General Manager Marketing Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a General Manager Marketing's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Yearly
  • Monthly
  • Weekly
  • Hourly
  • Table View
Last Updated on September 01, 2026
$105,754
Average $116,112/year
$127,240
$8,813
Average $9,676/month
$10,603
$2,034
Average $2,233/week
$2,447
$51
Average $56/hour
$61
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $127,240 $10,603 $2,447 $61
Average $116,112 $9,676 $2,233 $56
25th Percentile $105,754 $8,813 $2,034 $51

Find Your Next General Manager Marketing Job

Ready to take the next step in your career? Browse thousands of current General Manager Marketing job openings on our job board. Use the search bar below to find your perfect match.

  • Dairy Queen - BDQ Inc | Caldwell, ID

    Dairy Queen - BDQ Inc | Caldwell, ID

    Job Description. Job Description. We are looking for an experienced and skilled manager who will run a store effectively with attention to detail. This man... more

    2 Days Ago

  • AUBERGINE AND COMPANY | Eagle, ID

    AUBERGINE AND COMPANY | Eagle, ID

    Job Description. Job Description:\n\nThe Opportunity\nAubergine Kitchen is a fast-growing, health-forward fast-casual brand operating across Utah, Arizona,... more

    3 Days Ago

  • Dairy Queen - BDQ Inc | Boise, ID

    Dairy Queen - BDQ Inc | Boise, ID

    Job Description. Job Description. EARN UP TO $66,100/YEAR | BALANCED 45-HOUR WORKWEEK | NO LATE NIGHTS OR EARLY MORNINGS. Are you an experienced restaurant... more

    3 Days Ago

  • K-1 Speed Inc | Meridian, ID

    K-1 Speed Inc | Meridian, ID

    Job Description. Job Description.  . GENERAL PURPOSE OF JOB. The General Manager is responsible for ensuring that the center is run according to the requir... more

    3 Days Ago

  • Domino's | Idaho Falls, ID

    Domino's | Idaho Falls, ID

    Job Description. Job Description. Job Description. JOB DETAILS. About the Job. This job is for people who are used to being the boss. It comes natural for ... more

    4 Days Ago

  • Eurest | Boise, ID

    Eurest | Boise, ID

    Job Description. Job Description.  . Position Title: GENERAL MANAGER-BOISE, ID.  . Salary. $70,000-$80,000/annually. Other Forms of Compensation. Bonus Eli... more

    5 Days Ago

For Employees

Analyze the market and your qualifications to negotiate your salary with confidence.

Get a Salary Increase

Search thousands of open positions to find your next opportunity.

Search Job Openings

For Employers

Individualize employee pay based on unique job requirements and personal qualifications.

Adjust Employee Salary

Get the latest market price for benchmark jobs and jobs in your industry.

Price My Industry Jobs

Where Does Our Salary Data Come From?

Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst