What are the main factors that influence a General Manager Marketing's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

What industry pays the highest salary for General Manager Marketing?

The Pharmaceuticals industry offers the highest average compensation for General Manager Marketing roles, with salaries approximately 20% above the market median.

How does experience change A General Manager Marketing's salary?

A General Manager Marketing's salary grows with experience: starting around $75,741 for beginners, reaching about $132,664 at mid-level, and approach $212,460 for experts.

What are the highest paying states for a General Manager Marketing?

General Manager Marketing salary varies significantly by state. The top 3 highest paying states for General Manager Marketing roles are District of Columbia $137,718, California $137,196, Massachusetts $135,367. These tech hubs typically pay 10-15% above the national average.

How much do different types of General Manager Marketing roles make?

Salaries for General Manager Marketing level roles vary by specialization: Multi Plant General Manager: $257,622; Plant General Manager: $219,712; Casino General Manager: $181,744; General Engineering Manager: $156,300; General Manager General Administrative: $131,968.

General Manager Marketing Salary in Massachusetts

How much does a General Manager Marketing make in Massachusetts? As of September 01, 2026, the average salary for a General Manager Marketing in Massachusetts is $135,367 per year, which breaks down to an hourly rate of $65.

However, a General Manager Marketing's salary can vary significantly. Here's a look at the typical salary range:

Top Earners (90th percentile): $160,150
Majority Range (25th-75th percentile): $123,291 to $148,340
Entry-Level (10th percentile): $112,297

10% $112,297

50% (Median) $135,367

90% $160,150

General Manager Marketing Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$148,340	$12,362	$2,853	$71
Average	$135,367	$11,281	$2,603	$65
25th Percentile	$123,291	$10,274	$2,371	$59

Salary Factors Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

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Key Factors That Influence General Manager Marketing Salaries

A General Manager Marketing's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects General Manager Marketing Salaries?

Experience is a primary driver of a General Manager Marketing's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

Entry-Level (less than 1 year): $75,741
Early Career (1-2 years): $115,066
Mid-Level (2-4 years): $132,664
Senior-Level (5-8 years): $172,745
Expert (over 8 years): $212,460

Job Role	Years of Experience	Average Salary
Marketing Supervisor	less than 1 year	$75,741
Marketing Senior Supervisor	1-2 years	$115,066
General Manager Marketing	2-4 years	$132,664
Marketing Senior Manager	5-8 years	$172,745
Marketing Director	over 8 years	$212,460

How Do General Manager Marketing Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract General Manager Marketings. For example, consider the average annual salaries in these key locations:

District of Columbia: $137,718.
California: $137,196.
Massachusetts: $135,367.

District of Columbia $137,718 California $137,196 Massachusetts $135,367 Washington $134,870 New Jersey $134,820 Alaska $134,646 Connecticut $132,929 New York $132,233

Hawaii $130,006 Rhode Island $128,961 Maryland $128,252 Minnesota $127,282 Colorado $126,909 Illinois $126,785 Oregon $126,312 Delaware $125,964

New Hampshire $125,745 Virginia $125,255 Pennsylvania $123,824 Nevada $123,103 North Dakota $122,867 Michigan $122,493 Wisconsin $122,357 Vermont $122,083

Texas $121,324 Maine $121,274 Arizona $121,200 Ohio $121,113 Georgia $119,968 Indiana $119,396 Wyoming $119,284 Utah $119,110

Iowa $119,035 Kansas $118,438 Louisiana $118,264 North Carolina $118,202 Missouri $118,177 Florida $117,692 Montana $117,431 Nebraska $117,182

Kentucky $117,045 South Carolina $116,548 Tennessee $116,237 Idaho $116,112 New Mexico $115,204 Oklahoma $115,005 Alabama $114,272 South Dakota $113,040

Arkansas $112,369 West Virginia $112,008 Mississippi $110,926

Top Paying Cities for General Manager Marketing

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

Agawam: $128,311
Amherst: $129,249
Barre: $130,540

Agawam, MA $128,311

Amherst, MA $129,249

Barre, MA $130,540

Belchertown, MA $129,128

Blandford, MA $128,887

Bondsville, MA $129,150

Brimfield, MA $129,851

Chester, MA $128,352

Chesterfield, MA $128,368

Chicopee, MA $128,295

Cummington, MA $128,021

Easthampton, MA $128,597

East Longmeadow, MA $128,387

East Otis, MA $128,909

Feeding Hills, MA $128,382

Gilbertville, MA $130,187

Goshen, MA $128,357

Granby, MA $128,633

Granville, MA $129,321

Hadley, MA $128,907

Hampden, MA $128,650

Hardwick, MA $130,259

Hatfield, MA $128,930

Haydenville, MA $128,772

Holyoke, MA $128,412

Huntington, MA $128,527

Leeds, MA $128,611

Leverett, MA $129,410

Ludlow, MA $128,531

Monson, MA $129,158

North Amherst, MA $129,162

Northampton, MA $128,700

Florence, MA $128,622

North Hatfield, MA $128,871

Oakham, MA $130,490

Palmer, MA $129,310

Plainfield, MA $127,980

Russell, MA $128,867

Shutesbury, MA $129,609

Southampton, MA $128,526

South Barre, MA $130,488

South Hadley, MA $128,562

Southwick, MA $128,839

Thorndike, MA $129,143

Three Rivers, MA $128,966

Wales, MA $129,735

Ware, MA $129,745

Warren, MA $129,953

West Chesterfield, MA $128,353

Westfield, MA $128,567

West Hatfield, MA $128,801

West Springfield, MA $128,302

West Warren, MA $129,761

Whately, MA $128,878

Wheelwright, MA $130,404

Wilbraham, MA $128,593

Williamsburg, MA $128,506

Woronoco, MA $128,736

Worthington, MA $128,088

Springfield, MA $128,290

Longmeadow, MA $128,334

Indian Orchard, MA $128,347

Pittsfield, MA $127,606

Adams, MA $127,472

Ashley Falls, MA $129,186

Becket, MA $127,964

Berkshire, MA $127,593

Cheshire, MA $127,555

Dalton, MA $127,606

Glendale, MA $127,648

Great Barrington, MA $128,469

Hinsdale, MA $127,706

Housatonic, MA $127,668

Lanesboro, MA $127,505

Lee, MA $127,739

Lenox, MA $127,581

Lenox Dale, MA $127,599

Middlefield, MA $127,812

Mill River, MA $128,871

Monterey, MA $128,446

North Adams, MA $127,408

North Egremont, MA $128,320

Otis, MA $128,561

Richmond, MA $127,469

Sandisfield, MA $129,220

Savoy, MA $127,705

Sheffield, MA $128,979

South Egremont, MA $128,727

Southfield, MA $129,282

South Lee, MA $127,852

Stockbridge, MA $127,583

Tyringham, MA $128,112

West Stockbridge, MA $127,496

Williamstown, MA $127,017

Windsor, MA $127,684

Greenfield, MA $129,075

Ashfield, MA $128,292

Athol, MA $130,597

Bernardston, MA $129,297

Buckland, MA $128,303

Charlemont, MA $128,045

Colrain, MA $128,832

Conway, MA $128,745

Deerfield, MA $129,041

Drury, MA $127,782

Erving, MA $129,750

Heath, MA $128,201

Lake Pleasant, MA $129,497

Millers Falls, MA $129,613

Monroe Bridge, MA $127,589

Montague, MA $129,443

Gill, MA $129,514

New Salem, MA $129,973

Northfield, MA $129,601

Orange, MA $130,159

Petersham, MA $130,510

Rowe, MA $127,848

Royalston, MA $130,254

Shelburne Falls, MA $128,686

South Deerfield, MA $128,968

Sunderland, MA $129,282

Turners Falls, MA $129,428

Warwick, MA $129,672

Wendell, MA $129,792

Wendell Depot, MA $129,836

Fitchburg, MA $131,488

Ashburnham, MA $131,085

Ashby, MA $131,456

Ayer, MA $132,627

Devens, MA $132,327

Baldwinville, MA $130,715

East Templeton, MA $130,856

Gardner, MA $131,000

Westminster, MA $131,011

Groton, MA $132,730

Harvard, MA $132,481

Hubbardston, MA $130,877

Leominster, MA $131,516

Littleton, MA $132,952

Lunenburg, MA $131,933

Pepperell, MA $132,707

Shirley, MA $132,309

Still River, MA $132,153

Templeton, MA $130,851

Townsend, MA $132,223

West Groton, MA $132,488

West Townsend, MA $131,918

Winchendon, MA $130,622

Winchendon Springs, MA $130,740

Auburn, MA $130,342

North Dartmouth, MA $131,114

South Dartmouth, MA $131,123

North Attleboro, MA $130,468

Plainville, MA $131,367

Attleboro Falls, MA $130,653

North Dighton, MA $130,939

Norton, MA $132,697

Raynham, MA $133,402

Raynham Center, MA $133,266

Rehoboth, MA $129,601

Rochester, MA $131,430

Seekonk, MA $129,005

Swansea, MA $129,839

Berkley, MA $131,562

Taunton, MA $132,345

Westport, MA $131,071

Westport Point, MA $131,057

Berlin, MA $131,276

Cataumet, MA $131,720

Blackstone, MA $130,767

Boylston, MA $130,558

Brookfield, MA $130,282

Charlton, MA $130,444

Charlton City, MA $130,449

Charlton Depot, MA $130,449

Clinton, MA $131,103

East Brookfield, MA $130,389

Douglas, MA $130,613

East Princeton, MA $130,881

Fiskdale, MA $130,226

Grafton, MA $130,491

Holden, MA $130,369

Holland, MA $130,012

Jefferson, MA $130,481

Lancaster, MA $131,725

Leicester, MA $130,353

Linwood, MA $130,821

Manchaug, MA $130,516

Millbury, MA $130,352

Millville, MA $130,679

New Braintree, MA $130,354

Northborough, MA $130,756

Northbridge, MA $130,780

North Brookfield, MA $130,395

North Grafton, MA $130,414

North Oxford, MA $130,403

North Uxbridge, MA $130,705

Oxford, MA $130,468

Princeton, MA $130,864

Rochdale, MA $130,363

Rutland, MA $130,561

Shrewsbury, MA $130,369

Southbridge, MA $130,418

South Grafton, MA $130,572

South Lancaster, MA $131,415

Spencer, MA $130,398

Sterling, MA $131,030

Sturbridge, MA $130,325

Upton, MA $130,937

Uxbridge, MA $130,745

Webster, MA $130,566

Dudley, MA $130,521

Westborough, MA $130,862

West Boylston, MA $130,505

West Brookfield, MA $130,142

West Millbury, MA $130,366

Whitinsville, MA $130,740

Sutton, MA $130,501

Worcester, MA $130,317

East Walpole, MA $134,398

Cherry Valley, MA $130,332

Paxton, MA $130,374

Framingham, MA $133,356

Village Of Nagog Woods, MA $133,138

Boxborough, MA $132,713

Acton, MA $133,133

Ashland, MA $132,545

Bedford, MA $133,684

Hanscom Afb, MA $134,413

Bolton, MA $131,956

Carlisle, MA $133,271

Concord, MA $133,606

Fayville, MA $132,301

Holliston, MA $132,510

Hopedale, MA $131,404

Hopkinton, MA $131,561

Hudson, MA $132,148

Marlborough, MA $131,932

Maynard, MA $133,092

Mendon, MA $131,168

Milford, MA $131,619

Natick, MA $134,993

Sherborn, MA $134,071

Southborough, MA $131,915

Foxboro, MA $133,332

Franklin, MA $131,908

Greenbush, MA $134,616

Green Harbor, MA $133,889

Hingham, MA $135,496

Hull, MA $136,861

Humarock, MA $134,056

Mansfield, MA $133,132

Marshfield, MA $133,960

Marshfield Hills, MA $134,184

Medfield, MA $134,336

Medway, MA $132,486

Millis, MA $133,473

Minot, MA $134,616

Norfolk, MA $133,085

North Marshfield, MA $133,889

North Scituate, MA $134,843

Norwell, MA $134,481

Norwood, MA $135,164

Ocean Bluff, MA $133,889

Scituate, MA $134,746

Sharon, MA $134,045

Sheldonville, MA $131,933

South Walpole, MA $133,559

Stoughton, MA $134,148

Walpole, MA $134,077

Westwood, MA $135,950

Wrentham, MA $131,910

Boston, MA $138,216

Roxbury, MA $138,206

Roxbury Crossing, MA $138,208

Dorchester, MA $138,168

Dorchester Center, MA $138,070

Mattapan, MA $137,984

Charlestown, MA $138,198

Jamaica Plain, MA $138,148

Roslindale, MA $137,958

West Roxbury, MA $137,755

Allston, MA $138,174

Brighton, MA $138,106

Hyde Park, MA $137,540

Readville, MA $137,459

Cambridge, MA $138,123

Somerville, MA $138,188

Malden, MA $137,916

Everett, MA $138,109

Chelsea, MA $138,125

Revere, MA $137,911

Winthrop, MA $138,033

Medford, MA $137,975

West Medford, MA $137,865

Quincy, MA $137,080

Melrose, MA $137,482

Stoneham, MA $136,849

Braintree, MA $135,637

Milton, MA $137,296

Milton Village, MA $137,742

Weymouth, MA $135,450

East Weymouth, MA $135,601

South Weymouth, MA $134,484

North Weymouth, MA $136,771

East Boston, MA $138,214

Brockton, MA $134,086

Avon, MA $134,146

Bridgewater, MA $133,786

Bryantville, MA $133,886

Carver, MA $132,514

Duxbury, MA $133,521

East Bridgewater, MA $134,039

Easton, MA $134,060

Elmwood, MA $133,980

Halifax, MA $133,761

Hanover, MA $134,202

Hanson, MA $133,950

Holbrook, MA $134,205

Middleboro, MA $132,348

Manomet, MA $132,739

Lakeville, MA $131,954

Monponsett, MA $133,807

Abington, MA $134,152

North Carver, MA $132,893

North Easton, MA $134,085

North Pembroke, MA $133,983

Pembroke, MA $133,925

Plymouth, MA $132,562

Kingston, MA $133,404

South Carver, MA $132,340

Plympton, MA $133,350

Randolph, MA $134,690

Rockland, MA $134,213

South Easton, MA $133,984

West Bridgewater, MA $134,077

White Horse Beach, MA $132,815

Whitman, MA $134,102

Lexington, MA $135,769

Brookline, MA $138,147

Brookline Village, MA $138,166

Waltham, MA $136,600

North Waltham, MA $137,361

New Town, MA $137,789

Babson Park, MA $136,565

Newton, MA $137,900

Newton Center, MA $137,806

Newtonville, MA $137,714

Newton Highlands, MA $137,687

Newton Lower Falls, MA $137,064

Newton Upper Falls, MA $137,528

West Newton, MA $137,493

Auburndale, MA $137,222

Chestnut Hill, MA $138,054

Waban, MA $137,436

Watertown, MA $138,016

Arlington, MA $137,676

Arlington Heights, MA $137,607

Belmont, MA $137,768

Waverley, MA $137,895

Wellesley Hills, MA $136,562

Wellesley, MA $136,074

Needham, MA $136,826

Weston, MA $136,005

Needham Heights, MA $137,304

Nonantum, MA $137,789

Buzzards Bay, MA $132,037

Lincoln, MA $134,948

Stow, MA $132,626

Sudbury, MA $133,699

Wayland, MA $134,829

Woodville, MA $131,458

Woburn, MA $135,621

Burlington, MA $134,381

Andover, MA $131,669

Billerica, MA $133,255

Chelmsford, MA $133,345

Dracut, MA $133,113

Dunstable, MA $133,057

Haverhill, MA $131,545

Georgetown, MA $131,759

Groveland, MA $131,629

Lawrence, MA $131,387

Methuen, MA $131,410

North Andover, MA $131,545

Lowell, MA $133,363

Merrimac, MA $131,479

North Billerica, MA $133,310

North Chelmsford, MA $133,328

North Reading, MA $132,850

Nutting Lake, MA $133,319

Pinehurst, MA $133,468

Reading, MA $134,142

Tewksbury, MA $132,855

Tyngsboro, MA $133,188

Wakefield, MA $135,788

West Boxford, MA $131,785

Westford, MA $133,197

Wilmington, MA $132,969

Winchester, MA $137,121

Lynn, MA $136,949

Saugus, MA $137,123

Swampscott, MA $136,288

Nahant, MA $137,356

Amesbury, MA $131,404

Beverly, MA $133,860

Boxford, MA $131,729

Byfield, MA $131,845

Danvers, MA $133,600

Essex, MA $132,831

Gloucester, MA $132,975

Hamilton, MA $133,088

Hathorne, MA $133,152

Chilmark, MA $131,539

East Falmouth, MA $131,782

East Sandwich, MA $132,342

East Wareham, MA $132,007

Edgartown, MA $131,950

Falmouth, MA $131,597

Woods Hole, MA $131,333

Menemsha, MA $131,586

Monument Beach, MA $131,812

Nantucket, MA $132,704

North Falmouth, MA $131,643

Oak Bluffs, MA $131,817

Onset, MA $131,845

Pocasset, MA $131,764

Sagamore, MA $132,225

Sagamore Beach, MA $132,289

Sandwich, MA $132,241

Siasconset, MA $132,567

Silver Beach, MA $131,585

Vineyard Haven, MA $131,687

Wareham, MA $131,735

West Chop, MA $131,724

West Falmouth, MA $131,561

West Tisbury, MA $131,652

West Wareham, MA $131,678

Hyannis, MA $132,801

Barnstable, MA $132,511

Brewster, MA $132,694

Centerville, MA $132,465

Chatham, MA $132,784

Cotuit, MA $132,199

Ipswich, MA $132,357

Cummaquid, MA $132,551

Lynnfield, MA $134,615

Manchester, MA $133,636

Marblehead, MA $135,212

Middleton, MA $132,568

Newburyport, MA $131,585

Newbury, MA $131,825

Salisbury, MA $131,306

Peabody, MA $134,815

Prides Crossing, MA $133,943

Rockport, MA $132,707

Rowley, MA $132,050

Salem, MA $134,771

South Hamilton, MA $132,874

Topsfield, MA $132,449

Wenham, MA $133,203

West Newbury, MA $131,628

Accord, MA $134,572

Bellingham, MA $131,367

Brant Rock, MA $133,620

Canton, MA $134,775

Cohasset, MA $135,472

Dedham, MA $137,075

Dover, MA $135,375

East Mansfield, MA $133,657

Dennis, MA $132,662

Dennis Port, MA $132,923

East Dennis, MA $132,563

Eastham, MA $132,514

East Orleans, MA $132,021

Forestdale, MA $132,065

Harwich, MA $132,806

Harwich Port, MA $132,867

Hyannis Port, MA $132,555

Marstons Mills, MA $132,318

Mashpee, MA $132,027

North Chatham, MA $132,758

North Eastham, MA $132,512

North Truro, MA $132,280

Orleans, MA $132,631

Osterville, MA $132,333

Provincetown, MA $132,484

South Chatham, MA $132,815

South Dennis, MA $132,814

South Harwich, MA $132,833

South Orleans, MA $132,673

South Wellfleet, MA $132,235

South Yarmouth, MA $132,888

Truro, MA $132,180

Wellfleet, MA $132,338

West Barnstable, MA $132,489

West Chatham, MA $132,804

West Dennis, MA $132,837

West Harwich, MA $132,869

West Hyannisport, MA $132,634

West Yarmouth, MA $132,781

Yarmouth Port, MA $132,719

Assonet, MA $131,236

Attleboro, MA $130,066

Chartley, MA $132,817

Cuttyhunk, MA $131,272

Dartmouth, MA $131,117

Dighton, MA $130,510

East Freetown, MA $131,262

East Taunton, MA $132,251

Fairhaven, MA $131,119

Fall River, MA $130,892

Somerset, MA $130,254

Marion, MA $131,405

Mattapoisett, MA $131,185

New Bedford, MA $131,113

Acushnet, MA $131,158

General Manager Marketing Salary by Industry: Top Paying Sectors

For General Manager Marketing roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, General Manager Marketing positions in Edu., Gov't. & Nonprofit or Retail & Wholesale typically offer lower base pay, as these industries often view General Manager Marketing as a support function rather than a direct revenue driver.

The top paying industries for a General Manager Marketing

Industry Sector	Average Annual Salary	Average Hourly Rate	Pay vs.Avg
Pharmaceuticals	$162,441	$78.0	20%
Energy & Utilities	$155,672	$75.0	15%
Financial Services	$155,672	$75.0	15%
Internet	$155,672	$75.0	15%
Software & Networking	$155,672	$75.0	15%

General Manager Marketing Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a General Manager Marketing's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

$123,291

Average $135,367/year

$148,340

$10,274

Average $11,281/month

$12,362

$2,371

Average $2,603/week

$2,853

$59

Average $65/hour

$71

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$148,340	$12,362	$2,853	$71
Average	$135,367	$11,281	$2,603	$65
25th Percentile	$123,291	$10,274	$2,371	$59

Find Your Next General Manager Marketing Job

Ready to take the next step in your career? Browse thousands of current General Manager Marketing job openings on our job board. Use the search bar below to find your perfect match.

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General Manager Marketing Salary in Massachusetts

Check out General Manager Marketing Job Openings in Massachusetts

Key Factors That Influence General Manager Marketing Salaries

How Experience Level Affects General Manager Marketing Salaries?

How Do General Manager Marketing Salaries Vary from State to State?

Top Paying Cities for General Manager Marketing

General Manager Marketing Salary by Industry: Top Paying Sectors

The top paying industries for a General Manager Marketing

General Manager Marketing Salary: Hourly Rate, Weekly Pay, and Monthly Pay

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Where Does Our Salary Data Come From?

Are you an HR manager or compensation specialist?

General Manager Marketing Salary in Massachusetts

Check out General Manager Marketing Job Openings in Massachusetts

Key Factors That Influence General Manager Marketing Salaries

How Experience Level Affects General Manager Marketing Salaries?

How Do General Manager Marketing Salaries Vary from State to State?

Top Paying Cities for General Manager Marketing

General Manager Marketing Salary by Industry: Top Paying Sectors

The top paying industries for a General Manager Marketing

General Manager Marketing Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Salaries of jobs related to General Manager Marketing

Find Your Next General Manager Marketing Job

For Employees

For Employers

Where Does Our Salary Data Come From?

Are you an HR manager or compensation specialist?